E-commerce

Terminologyintroduction

E-commercedefinition

E-commerceisabusinessactivitycarriedoutbynetworkcommunicationtechnology.Manydifferentdefinitionsaregivenfortheirpositionandtheangleanddegreeofparticipationine-commerce.

Eventhoughe-commercehasdifferentdefinitionsindifferentcountriesorindifferentfields,thekeyisstillthebusinessmodelthatreliesonelectronicequipmentandnetworktechnology.Withtherapiddevelopmentofe-commerce,itismorethanIncludingthemainconnotationofitsshopping,itshouldalsoincludeancillaryservicessuchaslogisticsanddistribution.E-commerceincludeselectroniccurrencyexchange,supplychainmanagement,electronictradingmarkets,networkmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementandautomaticdatacollectionsystems.Inthisprocess,theinformationtechnologyusedincludes:Internet,extranet,e-mail,database,electroniccatalogandmobilephone.

First,e-commerceisdividedintobroadandnarrowe-commerce.E-commerceinabroadsenseisdefinedastheuseofvariouselectronictoolstoengageinbusinessactivities;e-commerceinanarrowsenseisdefinedastheuseoftheInternettoengageinbusinessoractivities.Whetheritisabroadornarrowconceptofe-commerce,e-commercecoverstwoaspects:oneisthatitcannotbeseparatedfromtheInternetasaplatform,withoutthenetwork,itcannotbecallede-commerce;theotheristhatwhatisdonethroughtheInternetisoneKindofbusinessactivity.

Inanarrowsense,ElectronicCommerce(EC)referstotheuseofelectronictoolssuchastheInternet(thesetoolsincludetelegraph,telephone,radio,television,fax,computer,computernetwork,mobilecommunicationEtc.)Commercialtradeactivitiescarriedoutonaglobalscale.Itisthesumofvariousbusinessactivitiesconductedonthebasisofcomputernetworks,includinggoodsandserviceproviders,advertisers,consumers,intermediariesandotherrelatedparties.E-commercegenerallyunderstoodbypeoplereferstoe-commerceinanarrowsense.

Broadlyspeaking,theterme-commercecomesfromElectronicBusiness,whichisabusinessactivitycarriedoutthroughelectronicmeans.ThroughtheuseofelectronictoolssuchastheInternet,thecompany,suppliers,customersandpartnerscanshareinformationthroughelectronicbusiness,realizetheelectronicbusinessprocessbetweenenterprises,andcooperatewiththeelectronicproductionmanagementsystemwithintheenterprisetoimprovetheproductionoftheenterprise,Inventory,circulationandcapitalefficiency.

TheUnitedNationsInternationalTradeProcedureSimplificationWorkingGroupdefinese-commerceas:theuseofelectronicformstocarryoutbusinessactivities,whichincludestheuseofanyelectronictoolsbetweensuppliers,customers,governmentsandotherparticipants.SuchasEDI,Webtechnology,e-mail,etc.shareunstructuredbusinessinformation,andmanageandcompletevarioustransactionsinbusinessactivities,managementactivitiesandconsumeractivities.

E-commerceistheuseofcomputertechnology,networktechnologyandlong-distancecommunicationtechnologytorealizetheentirebusinessprocessofelectronic,digitized,networked,andcommercialized.

E-commerceisabusinessactivitytransactionprocessthatiscarriedoutwithinthescopeoflegalpermissionbasedoncomputernetworksandelectronicmethods.

TheconceptofCommerce(E-Commerce),in1997,thecompanyputforwardtheconceptofElectronicBusiness(E-Business).E-Commercefocusesonelectronictransactions,emphasizingtransactionsandcooperationbetweenenterprisesandexternalparties,whileE-Businesshasexpandedthescopealot.Inabroadsense,itreferstotheuseofvariouselectronictoolstoengageinbusinessoractivities.Inanarrowsense,itreferstotheuseoftheInternettoengageinbusinessactivities.

Componentelements

Fourelements:shoppingmall,consumer,product,logistics.

⒈Trading:Majoronlineplatformsprovideconsumerswithhigh-qualityandlow-costproducts,attractingconsumerstobuy,andatthesametimeencouragingmoremerchantstosettlein.

⒉Cooperation:Establishacooperativerelationshipwithalogisticscompanytoprovidetheultimateguaranteeforconsumers'purchasebehavior,whichisoneoftherigidconditionsfore-commerceoperations.

⒊Service:Oneofthethreeelementsofe-commercelogisticsismainlytoprovideconsumerswithpurchasingservices,soastoachieveanothertransaction.

Associatedobjects

Theformationofe-commerceandtransactionsareinseparablefromthefollowingfourrelationships:

1.Tradingplatform

Thethird-partye-commerceplatform(hereinafterreferredtoasthethird-partytransactionplatform)referstothesumofinformationnetworksystemsthatprovidetransactionmatchingandrelatedservicesforbothpartiesorpartiesinthee-commerceactivities.

Second,platformoperator

Thethird-partytradingplatformoperator(hereinafterreferredtoastheplatformoperator)referstotheregistrationandreceiptattheadministrativedepartmentforindustryandcommerceBusinesslicense,naturalpersons,legalpersonsandotherorganizationsengagedintheoperationofthird-partytradingplatformsandprovidingservicestobothpartiestothetransaction.

3.On-siteoperators

Thethird-partytradingplatformon-siteoperators(hereinafterreferredtoastheon-siteoperators)refertotransactionsonthee-commercetradingplatformNaturalpersons,legalpersonsandotherorganizationsrelatedtoserviceactivities.

Four.PaymentSystem

PaymentSystemisanintermediaryagencythatprovidespaymentclearingservicesandaprofessionalthatrealizespaymentinstructiontransmissionandfundclearing.Afinancialarrangementthatiscomposedoftechnicalmeanstorealizetherepaymentofclaimsanddebtsandthetransferoffunds,sometimescalledtheClearSystem(ClearSystem).

Ine-commerce,thereareportalwebsitesthathaverelativelycompleteinformationflow,capitalflow,andlogistics.

Existencevalue

Theexistencevalueofe-commerceistoallowconsumerstoshopandpayonlinethroughtheInternet,whichsavestimeandspaceforcustomersandenterprises,andgreatlyimprovestransactionefficiency.Forbusyofficeworkers,italsosavesalotofvaluabletime.Inthe21stcenturywhereconsumerinformationisdiversified,ithasbecomeahabitandconvenientforconsumerstolearnaboutlocalshoppingmallproductinformationthroughonlinechannelssuchasBaiduWeChat,Taobao,Xindan,etc.,andthenenjoyon-siteshopping.Consumerdemand.

Mobilee-commerce

Mobilee-commerceisB2B,B2CorC2Ce-commerceusingwirelessterminalssuchasmobilephones,PDAs,andhandheldcomputers.ItperfectlycombinestheInternet,mobilecommunicationtechnology,short-distancecommunicationtechnologyandotherinformationprocessingtechnologies,sothatpeoplecancarryoutvariousbusinessactivitiesatanytimeandanyplace,andrealizeonlineandofflineshoppingandtransactionsanytime,anywhere,onlineandoffline,andonlineelectronics.Paymentandvarioustransactionactivities,businessactivities,financialactivitiesandrelatedcomprehensiveserviceactivities,etc.

Mobilee-commerceisproducedwhenwirelesstransmissiontechnologyishighlydeveloped,suchasthefrequentlymentioned3Gtechnology,thecarrieroftechnicalmobilee-commerce.Inaddition,WifiandWapitechnologiesarealsooneoftheoptionsforwirelesse-commerce.Amobilephoneconferencesolutionthatusesamobilephonetoquicklyholdaconferencecallintime;experienceabrand-newconceptofmobileconferencewiththe3G/wifinetwork,andusethemobilephonetomanagethemeetingatanytimeduringthemeetingtomaximizeyourworkefficiency.

SecondLife

Thevirtualworldisaveryinterestingmodelofe-commerce.Itisauser-definedworldinwhichpeoplecaninteract,entertainanddobusiness,andexperienceadifferentlifeinthevirtualworld.ThemostfamousvirtualworldisSecondLife.

Marketingmethods:

Servicemarketing,experientialmarketing,knowledgemarketing,emotionalmarketing,experientialmicro-marketing,educationmarketing,differentiatedmarketing,directsales,networkmarketing,searchmarketing,etc.

Developmentandprospects

Developmenthistory

Startingperiod

1990-1993,electronicdatainterchangeTheerahasbecomethebeginningofChina'se-commerce.

Theembryonicstage

From1993to1997,thegovernmentledtheorganizationtocarryoutthe"ThreeGoldenProject"stage,layingasolidfoundationforthedevelopmentofe-commerce.

In1993,theNationalEconomicInformationizationJointConferenceanditsofficewereestablishedunderthechairmanofthethenVicePremierZouJiahua,andsuccessivelyorganizedthe"ThreeGoldenProjects"suchasGoldenGate,GoldenCardandGoldenTax.Significantprogresshasbeenmade.

InJanuary1996,theStateCouncilNationalInformatizationWorkLeadingGroupwasestablished,withtheVicePremierastheleaderandmorethan20ministriesandcommissionsparticipatingintheunifiedleadershipandorganizationofChina'sinformatizationconstruction.

In1996,GoldenBridgeNetworkandtheInternetwereofficiallyopened.

In1997,theInformationOfficeorganizedrelevantdepartmentstodraftandcompileChina'sinformatizationplan.

InApril1997,anationalinformatizationworkconferencewasheldinShenzhen,andvariousprovinces,cities,andregionssuccessivelyestablishedinformatizationleadinggroupsandtheiroffices.Theprovincesbegantoformulatetheirowninformatizationconstructionplansincludinge-commerce.

In1997,advertisersbegantouseonlineadvertising.

SinceApril1997,theChinaCommodityOrderingSystem(CGOS)hasbeeninoperation.

Developmentperiod

1998-2000,thedevelopmentstageofInternete-commerce.

InMarch1998,China'sfirstInternettransactionwassuccessful.

InOctober1998,theStateEconomicandTradeCommissionandtheMinistryofInformationIndustryjointlyannouncedthelaunchofthe"GoldenTradeProject"withelectronictradeasthemaincontent.Large-scaleapplicationpilotprojectinthefield..

InMarch1999,B2Cwebsitessuchas8848wereofficiallyopened,andonlineshoppingenteredthepracticalapplicationstage.

In1999,governmentInternet,enterpriseInternet,e-government(governmentInternetproject),onlinetaxation,onlineeducation(onlineuniversityofHunanUniversity,ZhejiangUniversity),remotediagnosis(bighospitalsinBeijingandShanghai)emergedin1999,etc.Generalizede-commercehasstarted,andhasbeenpilotedandenteredtheactualtrialphase.

Stabilizationperiod

From2000to2009,e-commercehasgraduallybecomethemainstayoftraditionalindustryB2B,markingthate-commercehasenteredthestabilityofsustainabledevelopmentExpect.

Matureperiod

Thevigorousdevelopmentof3GhaspromotedtheformationoftheV5eraofe-commercethroughouttheentirenetwork.Nationalstrategiclevel.

Developmentstage

Firststage

Emailstage.Thisstagecanbeconsideredasthebeginningofthe1970s,andtheaveragecommunicationvolumehasincreasedseveraltimesayear.

Thesecondstage

Informationreleasestage.Since1995,theinformationpublishingsystemrepresentedbyWebtechnologyhasgrownexplosivelyandhasbecomethemainapplicationoftheInternet.HowdoSMEsgraspthee-commercefrom"extensive"to"precise"marketingera.

Thethirdstage

EC(ElectronicCommerce),thee-commercestage.EChasjustbegunintheUnitedStates.ThereasonwhyECislistedasalandmarkisbecausetheultimatecommercialuseoftheInternetise-commerce.Atthesametime,itcanalsobesaidthatthebusinessinformationafterafewyearsismainlytransmittedthroughtheInternet.TheInternetisabouttobecomethenervoussystemofourbusinessinformationsociety.AttheFifthAPECInformalSummit(APEC)heldinVancouver,Canadaattheendof1997,USPresidentClintonproposedaproposaltourgeallcountriestojointlypromotethedevelopmentofe-commerce,whichattractedtheattentionofgloballeaders,suchasIBM,HPandSun.Ofinformationtechnologyvendorshavedeclared1998astheyearofe-commerce.

Thefourthstage

Theentiree-commercestage.WiththeemergenceoftheSaaS(SoftwareasaService)softwareservicemodel,softwarehasloggedontotheInternet,extendingthee-commercechainandformingthelatest"fulle-commerce"conceptualmodel.

Thefifthstage

Thewisdomstage.In2011,Internetinformationfragmentationandcloudcomputingtechnologybecamemoreandmoremature.ActiveInternetmarketingmodelappeared.i-Commerce(inpidualCommerce)tookadvantageofthetrend.In-depthcommunicationwithusersfrommultipleperspectivessuchasusercare.Amongthem,ICEproposedbyIZPTechnologyGroupisthemostrepresentative.

Developmenttrend

Broaderenvironment:Peoplearenotlimitedbytime,space,orlimitationsoftraditionalshopping,andtheycantradeonlineanytime,anywhere.

Broadermarket:Theonlineworldwillbecomeverysmall.Amerchantcanfaceconsumersfromallovertheworld,andaconsumercanshopatanymerchantintheworld.

Fastercirculationandlowprices:E-commercereducestheintermediatelinksofcommoditycirculationandsavesalotofexpenses,therebygreatlyreducingthecostofcommoditycirculationandtransactions.

Itismoreinlinewiththerequirementsofthetimes:Nowadays,peopleareincreasinglypursuingfashion,payingattentiontoindividuality,andpayingattentiontotheshoppingenvironment.Onlineshoppingcanbetterreflectthepersonalizedshoppingprocess.

Domesticprospects

Duringthe"TwelfthFive-YearPlan"period,mycountry'se-commerceindustryhasdevelopedrapidly,thescaleoftheindustryhasexpandedrapidly,ande-commerceinformation,transaction,andtechnologyservicecompaniescontinuetoemerge.In2010,thetransactionvolumeofChina'se-commercemarketreached4.5trillionyuan,ayear-on-yearincreaseof22%.In2011,thetotalamountofe-commercetransactionsinmycountryreachedanewhigh,reaching5.88trillionyuan,ofwhichthee-commercetransactionsofsmallandmedium-sizedenterprisesreached3.21trillionyuan.

Inthefirstquarterof2012,theoveralltransactionsizeofChina'se-commercemarketwas1.76trillion,ayear-on-yearincreaseof25.8%andamonth-on-monthdecreaseof4.2%.Inthesecondquarterof2012,theoveralltransactionscaleofmycountry'se-commercemarketwas1.88trillion,ayear-on-yearincreaseof25.0%andamonth-on-monthincreaseof7.3%.

Asoftheendof2013,thetransactionscaleofChina'se-commercemarketreached10.2trillion,ayear-on-yearincreaseof29.9%.Amongthem,theB2Be-commercemarkettransactionvolumereached8.2trillionyuan,ayear-on-yearincreaseof31.2%.Thetransactionscaleoftheonlineretailmarketreached1.8851billionyuan,ayear-on-yearincreaseof42.8%.Thetoptenprovinces(includingmunicipalitiesdirectlyundertheCentralGovernment)are:Guangdong,Jiangsu,Beijing,Shanghai,Zhejiang,Shandong,Hubei,Fujian,Sichuan,Hunan.

AsofDecember2013,e-commerceservicecompanieshavedirectlyemployedmorethan2.35millionemployees.Thenumberofemployeesindirectlydrivenbye-commercehasexceeded16.8million.

Inthestructureofthee-commercemarketsegmentationindustryin2013,B2Be-commerceaccountedfor80.4%;onlineretailtransactionscalemarketsharereached17.6%;onlinegroupbuyingaccountedfor0.6%;othersaccountedfor1.4%.

E-commercesupportpolicieswillbeintroduced

TheNationalDevelopmentandReformCommissionstatedonMay28,2013that13departmentswillintroduceaseriesofpoliciesandmeasures.Thedevelopmentofe-commerceissupportedinfiveaspects:credittransactions,mobilepayments,onlineelectronicinvoices,commercecirculationandlogisticsdistribution.The"ResearchonChina'sE-commerceIndustry"releasedbyIndustryInsightNetworkshowsthate-commerceinmainlandChinacontinuedtogrowrapidlyin2011,withatransactionvolumeexceeding8trillionyuan,ayear-on-yearincreaseof31.7%.

TheNationalDevelopmentandReformCommissionstatedonMay28,2013thatintermsofcredibletransactions,theStateAdministrationforIndustryandCommerceisworkingwithrelevantdepartmentstopromotethestandardizedmanagementandservicesofe-commercetransactionsubjects,objectsandbasicinformationinthetransactionprocess.TheGeneralAdministrationofQualitySupervision,InspectionandQuarantineisalsofocusingonestablishingastandardizedmanagementsystemforbasicinformationofe-commercetransactionproducts,andestablishingaqualitydisclosuresystembasedonaunifiedproductcodingsystem;theMinistryofCommerceisfocusingonpromotingtheconstructionofacreditmonitoringsystem.

Intermsofmobilepayment,thePeople'sBankofChinaisstudyingandformulatingspecificpoliciesformobilepaymentdevelopmentinresponsetothecurrentrapiddevelopmentofmobilepayment,andguidingcommercialbanksandvariouspaymentinstitutionstoimplementmobilepaymentfinancialindustrystandards.

Intermsofonlineelectronicinvoices,theStateAdministrationofTaxationisfurtherresearchingandadvancingthepilotnetworkofelectronicinvoices,improvingthemanagementsystemandstandardspecificationsofelectronicinvoices;theMinistryofFinanceisstudyingandimprovingaseriesofregulationssuchasthemanagementsystemofelectronicquickfilessystem.

Inthefieldofcommerceandcirculation,theMinistryofCommerce,togetherwithrelevantdepartments,willfurtherimprovethepolicies,managementsystems,andstandardsfore-commerceapplicationsinthefieldsoftransactions,logisticsanddistribution,andonlineauctions.

Intermsoflogisticsanddistribution,theStatePostBureauisfocusingontheestablishmentofapunctualnotificationmechanismforexpressdeliveryinkeyareas,improvingaseriesofsafeguardmeasuresfore-commercedelivery,andinnovatinge-commerceexpressdeliveryservicemechanisms.

Scopeandtype

Coverage

E-commercecoversawiderange,generallydividedintoagents,businessesandconsumers(Agent,Business,Consumer,ABC)Business-to-Business(Business-to-Business,namelyB2B),businesstoconsumer(Bi>usiness-to-Consumer,namelyB2C),individualtoconsumer(Consumer-to-Consumer,namelyC2C),theenterpriseGovernment(Business-to-Government),onlinetooffline(OnlineToOffline,O2O),businessorganizationtofamily(BusinessToFamily),supplysidetodemandside(ProvidetoDemand),storeonline(OnlinetoPartner,O2P)andother8models,themainonesareenterpriseTherearetwomodelsforbusiness(Business-to-Business)andbusiness-to-consumer(Business-to-Consumer).Consumer-to-Business(Consumer-to-Business,C2B)hasalsobeguntorise,andisconsideredbyJackMaandotherstobethefutureofe-commerce.WiththeincreaseinthenumberofInternetusersinChina,theconsumptionmethodofusingtheInternetforonlineshoppingandpayingbybankcardhasbecomeincreasinglypopular,themarketshareisalsogrowingrapidly,ande-commercewebsitesarealsoemerginginendlessly.Themostcommonsecuritymechanismsine-commerceincludeSSL(SecureSocketLayerProtocol)andSET(SecureElectronicTransactionProtocol).

E-commerceisanevolvingconcept.IBMputforwardtheconceptofElectronicCommerce(E-Commerce)in1996,andin1997,thecompanyputforwardtheconceptofElectronicBusiness(E-Business).However,whenChinaintroducedtheseconcepts,theywerealltranslatedintoe-commerce.Manypeopleconfusetheconceptsofthetwo.Infact,thesetwoconceptsandcontentsaredifferent.E-Commerceshouldbetranslatedintoelectroniccommerce.SomepeoplecallE-Commercee-commerceinanarrowsense,andE-Businessase-commerceinabroadsense.E-Commercereferstotherealizationoftheelectronicizationoftradeactivitiesatallstagesintheentiretradingprocess,andE-BusinessistheuseoftheInternettorealizetheelectronicizationofallbusinessactivitiesandbusinessprocesses.

Typeclassification

Accordingtotheoperationmodeofbusinessactivities,e-commercecanbedividedintocompletee-commerceandincompletee-commerce;

Accordingtothecontentofbusinessactivities,E-commercemainlyincludesindirecte-commerce(electronicorderingandpaymentoftangiblegoods,whichstillneedtousetraditionalchannelssuchaspostalservicesandcommercialexpressdeliveryvehicles),anddirecte-commerce(intangiblegoodsandservices,suchascertaincomputersoftware,entertainmentproducts)Onlineordering,paymentanddelivery,orglobal-scaleinformationservices);

Accordingtothescopeofelectronictransactions,e-commercecanbedividedintoregionale-commerce,remotedomestice-commerce,andglobale-commerce;

Accordingtothetypeofnetworkused,e-commercecanbedividedintospecialvalue-addednetwork(EDI)-basede-commerce,Internet-basede-commerce,andintranet-basede-commerce;

AccordingtotransactionObjects,e-commercecanbedividedintobusiness-to-businesse-commerce(B2B),business-to-consumere-commerce(B2C),business-to-governmente-commerce(B2G),consumer-to-governmente-commerce(C2G),consumptionConsumer-to-consumere-commerce(C2C),enterprise,consumer,andagent-transformede-commerce(ABC),anewconsumer-centricbusinessmodel(C2B2S),andanewtypeofelectronicstargetedatthesupplyanddemandsideBusiness(P2D).

ABC

ABC=Agent,Business,Consumer

ABCmodelisanewtypeofe-commercemodel,knownasFollowingAlibaba'sB2Bmodel,JingdongMall'sB2Cmodel,andTaobao'sC2Cmodel,itisthefourthlargestmodelinthee-commerceindustry.Itisane-commerceplatformintegratingproduction,operationandconsumptionbuiltbyagents,merchantsandconsumers.Thethreecanbetransformed.Everyoneserveseachotherandsupportseachother,youhavemeinyou,andyouinme,trulyformingacommunityofinterests.

B2B

B2B=BusinesstoBusiness

Businesstobusinesse-commerce,thatis,businesstobusinessProducts,servicesandinformationareexchangedthroughtheInternet.Inpopularterms,boththesupplyanddemandpartiesfore-commercetransactionsaremerchants(orenterprises,companies),andtheyuseInternettechnologyorvariousbusinessnetworkplatforms(suchasTuoshang.com)tocompletetheprocessofbusinesstransactions.Theseprocessesinclude:publishingsupplyanddemandinformation,orderingandconfirmingorders,thepaymentprocess,theissuance,transmissionandreceptionofbills,determiningthedistributionplanandmonitoringthedistributionprocess,etc.

B2C

B2C=BusinesstoCustomer

TheB2Cmodelistheearlieste-commercemodelinChina.Today’sB2Ce-commerceTherearemanywebsites,suchasTmallMall,JingdongMall,Yihaodian,Amazon,SuningTesco,GomeOnline,etc.

C2C

C2C=ConsumertoConsumer

C2C,likeB2BandB2C,isoneofseverale-commercemodelsone.ThedifferenceisthatC2Cisauser-to-usermodel.TheC2Cbusinessplatformprovidesanonlinetradingplatformforbothbuyersandsellerssothatthesellercanactivelyoffergoodsforonlineauction,whilethebuyercanchoosegoodsforbidding.

B2M

B2M=BusinesstoManager

B2Misrelativetothee-commercemodelofB2B,B2C,andC2C.Itisabrand-newe-commercemodel.Comparedwiththeabovethreetypesofe-commerce,thiskindofe-commerceisessentiallydifferent.Thefundamentaldifferenceliesinthenatureofthetargetcustomergroups.Thetargetcustomergroupsofthefirstthreeappearasconsumers,whileB2MisaimedatThecustomergroupistheselleroritsworkersoftheenterpriseortheproduct,notthefinalconsumer.

B2G(B2A)

B2G=BusinesstoGovernment

TheB2Gmodelise-commercebetweenenterprisesandgovernmentmanagementdepartments,Suchasgovernmentprocurement,customstaxreportingplatforms,taxreportingplatformsfortheIRSandlocaltaxbureaus,etc.

M2C

M2CisanextendedconceptfortheB2Me-commercemodel.IntheB2Mlink,thecompanyreleasesthecompany’sproductsorservicesthroughthenetworkplatform,professionalmanagersobtainthecompany’sproductorserviceinformationthroughthenetwork,andprovideproductsalesorcorporateservicesforthecompany,andthecompanyachievessalesthroughthemanager’sservicesThepurposeoftheproductorservice.

O2O

O2O=OnlinetoOffline

O2Oisanemergingnewe-commercebusinessmodelthatwillbeofflineBusinessopportunitiesarecombinedwiththeInternet,makingtheInternetafrontdeskforofflinetransactions.Inthisway,offlineservicescanbeusedonlinetosolicitcustomers,consumerscanuseonlinetoscreenservices,andtransactionscanbesettledonline,whichwillsoonreachscale.Themostimportantfeatureofthismodelis:thepromotioneffectcanbechecked,andeverytransactioncanbetracked.TaketheO2OmodelofMeileleasanexample,itestablishesmassivewebsiteportalsthroughsearchenginesandsocialplatforms,attractingagroupofhomeshoppingconsumersontheInternettoMeileleHomeFurnishing.ThelocalMeileleExperienceHall.Theofflineexperiencehallisresponsibleforproductdisplayandexperienceandsomeafter-salesservicefunctions.

C2B

C2B=CustomertoBusiness

C2Bisakindofe-commercemodel,thatis,consumertobusiness.TheC2Bmodel,whichwasfirstpopularizedintheUnitedStates,maybeanattemptworthpayingattentionto.ThecoreoftheC2Bmodelistoformapowerfulpurchasinggroupbyaggregatinganddistributingalargenumberofusers,soastochangetheweakpositionofusersintheB2Cmodelofone-to-onebidding,sothattheycanenjoybuyingasingleitematthepriceofalargewholesaler.Thebenefitsofcommodities.

P2D

P2D=ProvidetoDemand

P2Disabrandnewe-commercemodelthatcoversawiderrange.Theemphasisisonthemultipleidentitiesofthesupplierandthedemander,thatis,inaspecifice-commerceplatform,thesupplyanddemandsidesofeachparticipatingindividualcanbefullysatisfied,whichfullyreflectstheincreasingreturnsonthesupplysideandthedemandsideinaspecificenvironmentIncreasingreturns.

B2B2C

B2B2C=BusinessToBusinessToCustomers

Theso-calledB2B2Cisanewnetworkcommunicationsalesmethod.ThefirstBreferstothesellerinabroadsense(i.e.finishedproducts,semi-finishedproducts,materialproviders,etc.),thesecondBreferstothetradingplatform,whichprovidesthecontactplatformbetweenthesellerandthebuyer,whileprovidinghigh-qualityadditionalservices,andCreferstothebuyer.Thesellercanbeacompanyoranindividual,thatis,asellerinalogicalbuyingandsellingrelationship.

C2B2S

C2B2S=CustomertoBusiness-Share

TheC2B2SmodelisafurtherextensionoftheC2Bmodel,whichisverygoodThissolvestheproblemthatintheC2Bmodel,customerscannotgatheralargegroupofcustomersintheearlystageofproductrelease,whichleadstothefailureofthetransactionwiththeinvitedmerchants.Thefirstplatforminthecountrytoadoptthismodel:SunnyLeke.

B2T

InternationallyknownasB2T(BusinessToTeam),itisanothere-commercemodelfollowingB2B,B2C,andC2C.Thatis,ateampurchasesfrommerchants.GroupbuyingB2Twasoriginallythedefinitionof"grouppurchasing".Now,thepopularityoftheInternetmakesgroupbuyingaconsumerrevolutioninwhichmanyChineseparticipate.TheInternethasbecomeanewwayofconsumption.Theso-calledonlinegroupbuyingmeansthatconsumerswhodonotknoweachotherusethe"powerofgatheringpeopleontheInternet"togatherfundsandincreasetheirnegotiatingpowerwithmerchantsinordertoobtainthebestprice.Althoughonlinegroupbuyinghasonlybeenaroundformorethantwoyears,ithasbecomeapopularnewwayofconsumptionamongnetizens.Itisunderstoodthatthemainforceofonlinegroupbuyingisyoungpeopleaged25to35,whichareverycommoninlargecitiessuchasBeijing,Shanghai,andShenzhen.

Featuresandfunctions

Basicfeatures

Fromthemeaninganddevelopmentofe-commerce,wecanseethate-commercehasthefollowingbasiccharacteristics:

Universal

Asanewtypeoftransactionmethod,e-commercebringsmanufacturers,circulationcompanies,consumersandgovernmentsintoanewworldofnetworkeconomyanddigitalsurvival.

Convenience

Inthee-commerceenvironment,peoplearenolongerrestrictedbygeographicalareas,andcustomerscancompletethecomplicatedbusinessinthepastinaverysimpleandconvenientwayActivity.Forexample,throughonlinebanking,accountfundscanbeaccessed24hoursaday,andinformationcanbeinquired.Atthesametime,thequalityofservicesforcustomerscanbegreatlyimproved.Ine-commercebusinessactivities,therearealargenumberofhumanresourcesdevelopmentandcommunication,flexibleworkinghours,fulfillingcompanyrequirements,andhavingmoneyandleisure.

Integrity

E-commercecanstandardizetheworkflowoftransactionprocessing,andintegratemanualoperationandelectronicinformationprocessingintoaninseparablewhole,sothatnotonlyItcanimprovetheutilizationrateofmanpowerandmaterialresources,andcanalsoimprovetherigorofsystemoperation.

Security

Ine-commerce,securityisacrucialcoreissue,whichrequiresthenetworktoprovideanend-to-endsecuritySolutions,suchasencryptionmechanism,signaturemechanism,securitymanagement,accesscontrol,firewall,anti-virusprotection,etc.,areverydifferentfromtraditionalbusinessactivities.

Coordination

Commercialactivityitselfisacoordinationprocess,whichrequirescoordinationbetweencustomersandthecompany,manufacturers,wholesalers,andretailers.Inthee-commerceenvironment,italsorequiresthecooperationofmultipledepartmentssuchasbanks,distributioncenters,communicationsdepartments,andtechnicalservices.Theentireprocessofe-commerceisoftendoneinonego.

Variousfunctions

E-commercecanprovideonlinetransactionandmanagementservicesthroughouttheprocess.Therefore,ithasvariousfunctionssuchasadvertising,consultationandnegotiation,onlineordering,onlinepayment,electronicaccount,servicedelivery,opinionconsultation,transactionmanagementandsoon.

Advertising

E-commercecanpublishallkindsofcommercialinformationontheInternetbyrelyingonthecorporateWebserverandthebrowsingofcustomers.Customerscanquicklyfindtheproductinformationtheyneedwiththehelpofonlinesearchtools,andbusinessescanuseonlinehomepagesande-mailsforglobaladvertising.Comparedwithpreviousadvertisements,thecostofonlineadvertisingisthecheapest,whiletheamountofinformationforcustomersisthemostabundant.

Consultationandnegotiation

E-commercecanusenon-real-timee-mails,newsgroupsandreal-timediscussiongroupstounderstandmarketandproductinformationandnegotiatetransactionsIfyouhavefurtherneeds,youcanalsousetheWhiteboardConferenceontheInternettoexchangereal-timegraphicinformation.Onlineconsultationandnegotiationcansurpassthelimitationsofpeople'sface-to-facenegotiationandprovideavarietyofconvenientformsofremoteconversation.

Onlineordering

E-commercecanrealizeonlineorderingwiththehelpofinteractivemailtransmissionintheWeb.Onlineorderingusuallyprovidesveryfriendlyorderpromptinformationandorderinteractiveformatboxesontheproductintroductionpage.Afterthecustomerfillsintheorderform,thesystemusuallyrespondswithaconfirmationmessagetoensurethereceiptoftheorderinformation.Theorderinformationcanalsobeencryptedsothatthecommercialinformationofcustomersandmerchantswillnotbeleaked.

Onlinepayment

E-commercemustbecomeacompleteprocess.Onlinepaymentisanimportantlink.Creditcardaccountscanbeusedforpaymentbetweencustomersandmerchants.ThedirectuseofelectronicpaymentmethodsontheInternetwilleliminatetheoverheadofmanypersonnelinthetransaction.Onlinepaymentwillrequiremorereliableinformationtransmissionsecuritycontroltopreventfraud,eavesdropping,fraudulentuseandotherillegalactivities.

Electronicaccount

Onlinepaymentmustbesupportedbyelectronicfinance,thatis,financialinstitutionssuchasbanksorcreditcardcompaniesandinsurancecompaniesmustprovideonlinefinancialservicesOperationalservice.Andelectronicaccountmanagementisitsbasicpart.Acreditcardnumberorbankaccountnumberisasignofanelectronicaccount.Anditscredibilityneedstobeaccompaniedbynecessarytechnicalmeasurestoensure,suchasdigitalcertificates,digitalsignatures,encryption,etc.Theapplicationofthesemethodsprovidesthesecurityofelectronicaccountoperations.

ServiceDelivery

Customerswhohavepaidshoulddeliverthegoodstheyorderedtothemassoonaspossible.Andsomegoodsareinthelocalarea,somegoodsareindifferentplaces,e-mailwillbeabletocarryoutlogisticsdeploymentinthenetwork.ThemostsuitablegoodsfordirectdeliveryontheInternetareinformationproducts.Suchassoftware,electronicreadingmaterials,informationservices,etc.Itcansendgoodsdirectlyfromtheelectronicwarehousetotheclient.

Solicitingopinions

E-commercecaneasilyusethe"select"and"fillintheblanks"formatfilesonthewebpagetocollectusers'opinionsonsalesservices.Feedback.Thisenablesthecompany'smarketoperationstoformaclosedloop.Customerfeedbackcannotonlyimprovethelevelofafter-salesservice,butalsoenablecompaniestoobtainbusinessopportunitiestoimproveproductsanddiscovermarkets.

Transactionmanagement

Themanagementoftheentiretransactionwillinvolvemultipleaspectsofpeople,finances,andmaterials.Coordinationandmanagement.Therefore,transactionmanagementisthemanagementthatinvolvestheentireprocessofbusinessactivities.Thedevelopmentofe-commercewillprovideagoodtransactionmanagementnetworkenvironmentandavarietyofapplicationservicesystems.Inthisway,itcanensurethate-commerceismorewidelyused.

Operationandprofitability

Operationmodel

1.Comprehensivemall

Thefirsttype:Comprehensivemall

Malliscalledacity,andtherewillbemanyshopsinanaturalcity.Yes,thecomprehensivemallisjustlikeenteringthebigmallsinreallifesuchasTianheCityandZhengjia.Thefirstfloorofthemallmaybeafirst-classbrand,thenthesecondflooriswomen’sclothing,thethirdfloorismen’sclothing,thefourthfloorissportsdecoration,thefifthfloorismobilephonedigital,andthesixthfloorisspecial...;putNbrandstoresin,thisisthemall.ThelatterTaobaoMallisalsointhisform.Ithasalargeshoppinggroup,astablewebsiteplatform,acompletepaymentsystem,andaintegrityandsecuritysystem(althoughtherearestillmanyshortcomings),whichpromotessellerstosellthingsandbuyerstobuything.Liketraditionalshoppingmalls,Taobaoitselfdoesnotsellanything,butprovidesacompletesalespackage.Ontheotherhand,onlineshoppingmalls,withsufficientpopularity,richproducts,andconvenientlogistics,theircostadvantages,24-hourcitythatneversleeps,noregionalrestrictions,richerproducts,etc.,reflecttheonlinecomprehensivemall,whichisabouttogainAroleinthetradingmarket.

Secondtype:One-to-oneintegration

DepartmentStore

Shop,thatistheshop,Indicatingthatthereisonlyoneseller;whiledepartmentstoresarearichproductlinethatmeetsdailyconsumerneeds.Thiskindofstorehasitsownwarehouseforfasterlogisticsandcustomerservice.

VerticalStores

Verticalstoresservecertaingroupsofpeopleorspecificneeds,andprovidecomprehensiveandmoreprofessionalneedsinthisfieldService.

Second,connectionchanneltype

M2EistheabbreviationofManufacturerstoE-commerceinEnglish,whichisusedtocontrole-commerceAnewtypeofindustry.Itisanoperationmodethatsavesmanufacturers'salescostsandhelpssmallandmedium-sizedenterprisestointegratetheirsupplychainresources.Itwasproposedbyawell-knowneconomistatthe2007U.S.E-commerceSummit.TherepresentativecompanyinChinaisGuangzhouDiandongInformationTechnologyCo.,Ltd.

3.Service-orientedonlinestore

"Youcanalsopurchaseonbehalfofyou,andbuyallovertheworld."YoucanalsohelpyougoallovertheworldtobuywhatyouwantTheproductsyouwant,andmakeaprofitbycharginganappropriateamountofservicefees.

Therearemoreandmoreservice-orientedonlineshops,allofwhicharetomeetpeople'sdifferentindividualneeds,eventohelpyouqueueuptobuymovietickets,therearepeopletrading,IamlookingforwardtoseeingmoreformsofserviceOnlineshop.

Four.Shoppingguideenginetype

Penpalscansharetheirproductexperiencereviewshere,andpenpalsarealsokeentousetheproductstheyhaveusedTheexperiencetellsmorepenpals.

AsanupstreambusinessofB2C,itbringscustomerstomerchants.Theserviceindustrymuststandfromtheperspectiveofconsumers.Thisisthekinglyway.Aibi.comstrivestobecomeaneffectivetrafficprocurementplatformfore-commerce,andtoreducethemarketingcostsofhigh-qualityB2Cmerchants.

Five.SocialE-commerce

Socialcommerce,Socialcommerce,isanewderivativemodelofe-commerce.Itusessocialmediaandnetworkmediatoassistinthepurchaseandsaleofcommoditiesthroughsocialinteractionanduser-generatedcontent.IntheWeb2.0era,moreandmorecontentandbehaviorsaregeneratedanddominatedbyendusers,suchasblogsandmicroblogs.Generallycanbedividedinto2categories.Thefirstcategoryisfocusedonproductinformation,mainlythroughuserssharingpersonalshoppingexperienceonsocialplatforms,andrecommendingproductsinsocialcircles.Theotherisarelativelynewmodelthatdirectlyintervenesintheproductsalesprocessthroughsocialplatforms.Thistypeallowsenduserstoalsointerveneintheproductsalesprocessandsellproductsthroughsocialmedia.

Six.Grouppurchasemode

Grouppurchaseisgrouponlineshopping,whichreferstoconsumerswhoknowordon’tknowunitetoincreaseThebargainingchipofthemerchantisashoppingmethodthatwillobtainthebestprice.Accordingtotheprincipleofsmallprofitsbutquickturnover,merchantscanofferdiscountsforgrouppurchaseslowerthanretailpricesandhigh-qualityservicesthatcannotbeobtainedthroughindividualpurchases.Groupbuying,asanemerginge-commercemodel,enhancesthebargainingpowerofusersandmerchantsthroughtheformsofconsumerself-organization,professionalgroupbuyingnetworks,andmerchantorganizationgroupbuying,andmaximizestheprofitabilityofproducts,whichcausesconsumersandmanufacturersintheindustry,Eventhecapitalmarketisconcerned.Thepriceofgroupbuyingismorefavorable.Althoughgroupbuyingisnotyetamainstreamconsumptionmodel,itsexplosivepowerhasgraduallyemerged.Themainmethodofgroupbuyingisonlinegroupbuying.

7.Onlineandoffline

OnlineorderingandofflineconsumptionarethemainmodesofO2O,whichmeansthatconsumersordergoodsonline,andthenAshoppingmodelforconsumptioninofflinephysicalstores.Thisbusinessmodelcanattractmoreconsumerswhoarekeenonshoppinginphysicalstores.Theshortcomingsoftraditionalonlineshoppingsuchasshoddyinformationandinconsistentpictureswithrealobjectswillcompletelydisappearhere.ThecoreoftraditionalO2Oisonlinepayment,whichistoimproveO2Ototurnonlinepaymentintoanofflineexperienceandthenpay,eliminatingconsumers'mistrustofmanyaspectsofonlineshopping.Consumerscanchoosethemostsuitableproductsamongtheproductsprovidedbymanyonlinemerchantsandexperiencetheshoppingprocessinperson.Notonlyisitassuredandsecure,butitisalsoahappyenjoymentprocess.

Eight.Othermodes

Becausebusinessactivitiesalwaysoperateineachofus’slivingspaces.Therefore,thescopeofe-commerceaffectspeople'slife,work,study,andconsumption,anditsservicesandmanagementalsoinvolvegovernment,industryandcommerce,finance,andusers.TheInternetisgraduallyinfiltratingeveryone'slife,andthesuccessivedevelopmentofvariousbusinessesontheInternetisalsocontinuouslypromotingtheprosperityandprosperityofthisemergingfieldofe-commerce.E-commercecanbeappliedtovariousaspectsrangingfromfamilyfinancialmanagement,personalshopping,tocorporatemanagementandinternationaltrade.Specifically,itscontentcanberoughlydividedintothreeaspects:businessactivitiesbetweenenterprises,businessoperationswithinenterprises,andpersonalonlineservices.

ProfitModel

1. OnlineCatalogProfitModel

2. DigitalContentProfitModel

3. Advertisingsupportprofitmodel

4. Advertising-subscriptionhybridprofitmodel

5. Transactionfeeprofitmodel

6. Servicecostprofitmodelsystemstructure

7. Onlinesalesprofitmodel

8. Commission-basedprofitmodel

Sitebuildingmodel

Thefirstistoopenastoreinaplatform-basedonlinemall,whichissuitableforsecond-handoridleitems;

Thesecondtypeistoenteralargeonlinestore,justlikeaphysicalstoreentersashoppingmall;

Thethirdtypeisanindependentonlinestore.Youcanchooseyourfavoritestorestyleaccordingtoyourpreferences,youcansetyourownproductclassificationandproductmanagementrules,youcanaddvariouspaymentmethodsyourself,andyoucangiveusersthebestonlineshoppingexperienceaccordingtoyourownrequirements.

Functionsupportisthemostcomprehensiveofthethreemodels,andtheservicesupportisalsothemostprofessional,butthecostisthelowestofthethreemodels.Somemainstreamplatformsthatsupportthismodelarefree,andyoucanopenaprofessionalonlinestoreonlyforhosting(space,bandwidth,domainnamesupport,etc.)fees.

Logisticsandwarehousing

Logisticsmanagement

Accordingtothecharacteristicsofthee-commercelogisticsindustry,thebasicfunctionsofthee-commercelogisticssysteminclude:

Ordermanagement:includingordercontrolprocess,orderlifecycle,ordervaliditystandard,orderadjustment,orderprocessingprocess.

Customermanagement:includingcustomerbasicinformationmanagement,commodityinformationmanagement,andkeybusinessindicatoranalysis.

Suppliermanagement:includingbasicinformation,procurementmanagement,inventorymanagement,returnmanagement,settlementmanagement,prepayment,accountperiod,supplierperformancemanagement.

Warehousemanagement

Includesbasicprocessdesign,basicdatamanagement,warehousingmanagement,inventorymanagement,inventorymanagement,replenishmentmanagement,outboundmanagement,returnmanagement,RFbarcodemanagementsystem.

Transportationmanagement:includingdispatchmanagement,transportationmanagement,transportationoperationmanagement,capacitymanagement,terminalallocationanddistributionmanagement,andinterruptiondistributioninformationmanagement.

Chargingandsettlementmanagement:includingchargingmanagementandsettlementmanagement.

Dataanalysismanagement:includingreportmanagement,BIreportanalysismanagement.

Jobclassificationandtalentrequirements

Technicalcategory

⒈E-commerceplatformdesign(representativeposition:websiteplanner/editor):mainlyengagedine-commerceplatformPlanning,networkprogramming,e-commerceplatformsecuritydesign,etc.

⒉E-commercewebsitedesign(representativeposition:websitedesign/developer):Mainlyengagedine-commercewebdesign,databaseconstruction,programdesign,sitemanagementandtechnicalmaintenance.

⒊E-commerceplatformartdesign(representativeposition:websiteartist):mainlyengagedinplatformcolorprocessing,wordprocessing,imageprocessing,videoprocessing,etc.

Business

⒈Enterprisenetworkmarketingbusiness(representativeposition:networkmarketingstaff):mainlyusethewebsitetodeveloponlinebusiness,networkbrandmanagement,andnetworkcustomerserviceforenterprises.

⒉Onlineinternationaltrade(representativeposition:foreigntradee-commercepersonnel):usethenetworkplatformtodevelopinternationalmarketsandconductinternationaltrade.

⒊Contentservicesofnewnetworkserviceproviders(representativepositions:websiteoperators/supervisors):channelplanning,informationmanagement,channelpromotion,customermanagement,etc.

⒋Promotionofe-commercesupportsystem(representativeposition:websitepromoter):responsibleforsellinge-commercesystemandprovidinge-commercesupportservices,customermanagement,etc.

⒌E-commerceentrepreneurship:Withthehelpofe-commerceplatform,thevirtualmarketcanbeusedtoprovideproductsandservices,andthevirtualmarketcanbedirectlyprovidedwithservices.

Comprehensivemanagementcategory

⒈Integratedmanagementofe-commerceplatform(representativeposition:e-commerceprojectmanager):Thiskindoftalentrequiresprofoundknowledgeofcomputer,networkandsocialeconomyRecognizeandpossessprojectmanagementability.

⒉Integratedmanagementofenterprisee-commerce(representativeposition:e-commercedepartmentmanager):Mainlyengagedintheoverallplanning,construction,operationandmanagementofenterprisee-commerce.

Throughtheaboveshows,thee-commerceindustryputsforwardhighrequirementsforthecomprehensivenessoftalents.Forexample,technicaltalentsincludeknowledgeofprogramming,networktechnology,websitedesign,artdesign,security,systemplanning,etc.,butalsorequireunderstandingofbusinessprocesses,customerpsychology,andcustomerservice.Technicaltalentsrequireasolidcomputerfoundation,butconsideringthatthefinaldesignofthesystemistosolvethemanagementandbusinessservicesoftheenterprise,anditisnecessarytoanalyzetheneedsoftheenterprise’scustomers,thistypeoftalentshouldalsobeconcernedwiththeenterprise’sprocess,culture,andmanagementneeds.Haveacertainunderstandingofconsumerpsychology,andthiswillbecomethecharacteristicofe-commercetalents.Businesstalentshaveembryonicformsintraditionalbusinessactivities.Thedifferenceisthattheyareusersandserviceprovidersofvirtualonlinemarkets.Ontheonehand,theyarerequiredtobemastersofmanagementandmarketing,andtheyarealsofamiliarwiththeneweconomiclawsinvirtualonlinemarkets.;Ontheotherhand,theyarealsorequiredtomasterthebasicoperationsofthenetworkande-commerceplatform.Comprehensivemanagementtalentsaredifficulttotraindirectlyfromschools,butaretheproductofmarkettempering.

QualificationExam

CertificationExamObjects

Forrelatedindustrysystems:Combinetheactualsituationofrelatedindustrysystems,comprehensivelycarryouttrainingandexaminationitemscombinedwithcustomizedtrainingITvocationaleducationtotrainappliedandmanagementinformationtechnologytalentsfortheindustrysystem.

Forallkindsofvocationalcolleges(schools)andhighereducationinstitutions:inaccordancewiththe"DecisionoftheStateCounciltoVigorouslyDevelopVocationalEducation"(GuoFa[2005]No.35)document,theMinistryofEducationandthesixrelevantnationalministriesandcommissionsTheissued"SeveralOpinionsonFurtherStrengtheningVocationalEducationWork"(Jiaozhicheng[2004]No.12)documentrequirements,andinaccordancewiththerequirementsofthe"VocationalEducationLawofthePeople'sRepublicofChina","LaborLawofthePeople'sRepublicofChina"andnationalvocationalandtechnicalstandards:Studentsfromvocationalcollegesandinstitutionsofhigherlearningshouldobtainacademiccertificatesandcorrespondingskillscertificatesatthesametime,andcarryout"ITvocationalskilllevelassessmentandtraining"activitiesforvariouscollegesanduniversities,aimingtoimprovetheemployabilityofstudentsatschool.

Certificationlevel

TheMinistryofIndustryandInformationTechnologyofthePeople’sRepublicofChinacertifiede-commercedivisionisdividedintothreelevels:

Memberlevel(beginner)

Teacher-level(intermediate)

Teacher-level(advanced)

Applicationandcertificationrequirements

TheMinistryofIndustryandInformationTechnologyofthePeople’sRepublicofChinacertifiede-commercedivision,Suitableforzerofoundation,orhaveacertainfoundationbutnotcomprehensivee-commercenetworkmarketingknowledge,wanttoenterthee-commercenetworkmarketingindustry,orwanttofurtherstudy,systematicallyandcomprehensivelylearne-commercenetworkmarketingknowledge,SEO,SEM,networkallianceandotherpromotionmethods,Proficiencyinvariousnetworkmarketingmethods,inordertoobtainhigh-payingpositionssuchasmiddleandhigh-levelexecutivesofnetworkmarketing,orpeoplewhoarepart-timeprojectsofhigh-technetworkmarketing.Thereisnolimittoacademicqualifications.

Examtime

E-commerceteacherexam:Itisane-commerceteacherqualificationcertificationexamorganizedbythestate.TheexamtimeisaroundMayinthefirsthalfoftheyearandOctoberinthesecondhalfoftheyear.Theexamcontentincludesintroductiontoe-commerce,e-commercenetworkandmarketing,e-commerceandlogistics,etc.Thee-commercedivisionapplicationalsoneedstomeetthesevenconditionsofworkingintheprofessionformorethan13years,afterobtainingthethird-levelvocationalqualificationcertificateoftheprofession,andworkingintheprofessionformorethan5years.

UniversityMajor

ProfessionalIntroduction

ElectronicCommerce,ElectronicCommerce,orECforshort.E-commerceusuallyreferstoawiderangeofcommercialtradeactivitiesallovertheworld,intheopennetworkenvironmentoftheInternet,basedonbrowser/serverapplicationmethods,buyersandsellersconductvarioustradeactivitieswithoutmeetingeachothertorealizeconsumers'onlineshopping,Anewtypeofbusinessoperationmodelforonlinetransactionsandonlineelectronicpaymentsbetweenmerchants,aswellasvariousbusinessactivities,transactionactivities,financialactivitiesandrelatedcomprehensiveserviceactivities.

Thee-commercemajorisanewcross-disciplineintegratingcomputerscience,marketing,management,lawandmodernlogistics.Cultivateandmasterthebasictheoriesandbasicknowledgeofcomputerinformationtechnology,marketing,internationaltrade,economy,management,lawandmodernlogistics,havetheabilitytousetheInternettocarryoutbusinessactivities,andusecomputerinformationtechnologyandmodernlogisticsmethodstoimprovecorporatemanagementmethodsandimproveInnovativecompounde-commerceseniorprofessionaltalentswithcorporatemanagementability.

Developasolidbasictheoryofeconomicsandmanagement.Familiarwiththebasicknowledgeandmethodsofinformationscienceandtechnology,masterthetechnologyandskillsofthedevelopment,applicationandmanagementofe-commercesystemengineering,haveinnovativespirit,strongmanagementabilityandindependentproblemanalysisability,engageinmodernbusinessmanagement,e-commerceSeniorspecialistsindevelopment,applicationandmanagement.

Courses

1.Basiccourses:

IntroductiontoE-commerce,Economics,Management,Accounting,OperationsResearch,Statistics,English,InternetMarketing,marketing,modernbusinessoperations,computerbasicsandapplications,Clanguage,networkanddatacommunicationtechnology,databaseprinciplesandnetworkdatabasetechnology,e-commerceprinciplesanddecision-makingandsupport,websitedesign,webpagetemplatedesignandotherrelatedcourses.

2.Professionalcourses:

Analysisanddesignofe-commercesystem,networkmarketingfoundationandpractice,e-commerceandinternationaltrade,e-commerceletterwriting,e-commercemarketingwritingpractice,Marketingplanning,webcolormatching,Dreamweaverwebdesignandproduction,Webstandardsandwebsitereconstruction,FlashActionScriptanimationdesign,UIdesign,Asp,Python,e-commercelogisticsandsupplychainmanagement;e-commercewebsiteconstruction,e-commercemanagementpragmatic,Computerizedaccounting,Photoshop,economiclaw,ERPandcustomerrelationshipmanagement.

Otherrelated

Relatedlaws

TheChinaE-commerceResearchCenterrecentlyreleasedthe"2011-2012ChinaE-commerceLawReport",whichisthefirstAne-commercelegalreport.

Accordingtothereport,inthesurveyofe-commercecompanies’awarenessofrelevante-commercelaws,23.08%ofthecompaniesareveryknowledgeableandpayattentiontothematanytime;76.92%ofthecompaniesgenerallyunderstandandknowsomebasicrulesandprinciples.

Fortheimportanceoflawintheaffairsofe-commercecompanies,69.23%ofcompaniesthinkitisveryimportantandaffectthesurvivalanddevelopmentofthecompany;23.08%thinkthatprofitisthecoreissue;7.69%thinkitisnotobvious,onlyinUsefulinlitigation;nocompanyconsidersitunimportant.Intheinvestigationofthelegalcapitalinvestmentofe-commercecompanies,15.38%ofthecompanieshavenocapitalinvestment,53.85%arelessthan100,000yuan,and30.77%are100,000-500,000yuan.

Inthisregard,lawyerYaoXiaojuan,aspecialresearcheroftheChinaElectronicCommerceResearchCenter,believesthatfromthesurveyresults,companiesdonothaveadeepunderstandingofe-commercelaws.Thereasonisthatitsownattentionisnotenough,andthepublicityandguidanceofthegovernmentandindustryassociationsarenotinplace.

Inthesurveyofe-commercecompanies’needsfore-commercelegalcategories,76.92%ofcompanieschooseunfaircompetitionandmonopolyontheInternet,76.92%chooseintellectualpropertyrights,53.85%chooseinvestmentfinancing,and30.77%chooseadministrativelicensing(Suchaspaymentlicense),46.15%choosee-commercetax.

Fromthesurveyresults,thetypesofcorporatelegaldisputesareconcentratedonintellectualpropertyrights,unfaironlinecompetitionandindustrymonopolies.Thelawyersuggestedthatthefuturee-commercelegislationshouldfocusonsolvingcontractissues,andatthesametimeeffectivelyregulatelegalissuessuchasintellectualpropertyrights,informationsecurity,andtaxation.

Newtaxexemptionregulations

FromOctober1,2018,theMinistryofFinance,theStateAdministrationofTaxation,theMinistryofCommerce,andtheGeneralAdministrationofCustomsjointlyissuedadocumenttoclarifythecomprehensivetrialofcross-bordere-commerceE-commerceexportenterprisesinthedistrictexportgoodsthathavenotobtainedavalidpurchasecertificateandmeetthefollowingconditionsatthesametime,theywilltrytoimplementvalue-addedtaxandconsumptiontaxexemptionpolicies.

First,e-commerceexportenterprisesareregisteredinthecomprehensivetestzone,andtheexportdate,nameofthegoods,unitofmeasurement,quantity,unitprice,andamountareregisteredonthecross-bordere-commerceonlineintegratedserviceplatformattheregisteredplace.Second,exportgoodsgothroughe-commerceexportdeclarationproceduresthroughthecustomsattheplacewherethecomprehensivetestingzoneislocated.Third,theexportedgoodsdonotbelongtothegoodsforwhichtheMinistryofFinanceandtheStateAdministrationofTaxationhaveclearlycancelledexporttaxrebates(exemptions)inaccordancewiththedecisionoftheStateCouncil.

ThenoticeclearlystatedthattheGeneralAdministrationofCustomsregularlytransmitstheelectronicinformationofthee-commerceexportcommoditydeclarationlisttotheStateAdministrationofTaxation.ThetaxauthoritiesofthecomprehensivetestareasshallstrengthenthetaxexemptionmanagementofexportedgoodsbasedontheelectronicinformationoftheexportcommoditydeclarationlistsortedbytheStateAdministrationofTaxation.

Thenoticepointedoutthatthespecifictaxexemptionmanagementmeasuresshallbeformulatedbytheprovincialtaxationdepartmentinconsultationwiththefinanceandcommercedepartments.Theofficeoftheleadinggroupfortheconstructionofthecomprehensivepilotzonesandthecompetentcommercialdepartmentsshouldcoordinatethepromotionofcommunicationandcoordinationbetweendepartmentsandtheimplementationofrelevantpolicies,acceleratetheestablishmentofane-commerceexportstatisticalmonitoringsystem,andpromotethehealthyandrapiddevelopmentofcross-bordere-commerce.

ERPsystem

Background

WiththeadjustmentofindustrialstructureandGraduallyestablishitsownonlinemallsystemandERPsystem.However,domesticsmallandmedium-sizedenterprisesstillhavemanyproblemswithinvoicingsoftwareintheconstructionofe-commerceandERPsystems.Forexample,theshoppingmallsystemandtheERPsystemaresplit,andthereisnounifiedplanninganddesign;thepurchasedata,salesdataandfinancialdataunderthetwosystemscannotForintegration,theoveralldatalacksconsistencyandintegrity;softwareandhardwarecannotbefullyshared,resultinginwasteofresources,etc.

Importance

Forenterprises,e-commerceandERPsystemsarelikethefrontandrearonthebattlefield.Thetwoarecloselyrelatedandcloselyrelated.Forexample,afteranenterpriseobtainsanorderfromauserthroughanonlineshoppingmall,itcanimmediatelytransmittheorderinformationtotheinternalERPsystemfortheorganizationandcoordinationofvariousdepartmentssuchasprocurement,calculation,finance,invoicingsoftware,andaccountingforinventory,funds,andsales..Ifthefront-endmallsystemisdisconnectedfromtheback-endERPsystem,theflowofinformationanddatawillberelativelyclosed,independent,unabletocirculateandintegrate.Theorderinformationandmarketinformationobtainedbythee-commerceplatformcannotbetransmittedtotheback-endERPsystem,andthefront-endandback-endinformationarecompletelydisconnected.

Theconsequenceofthisisthattheinformationflow,capitalflow,andlogisticsoftheenterprisecannotbeorganicallyunified,andtheconsistency,completenessandaccuracyofthedatacannotbeguaranteedintheinvoicingsoftware.Repeatedredundantwork,unabletorespondquicklyandtimelytouserneeds,reducedworkefficiencyandincreasedoperatingcosts,isharmfultonobenefit.Therefore,theintegrationoftheenterprise'se-commerceonlineshoppingmallandERPsystemcannotwaitandcannotbeignored.

Internetmarketing

Differences

E-commerceandInternetmarketingaredataprocessingtechnology,electronictechnologyandnetworktechnologyinthecontemporaryinformationsocietyItisaproductofcomprehensiveapplicationinthefieldofcommerce,oritistheresultoftheintegrationofcontemporaryhigh-techinformationmethods,commercepracticesandmarketingstrategies.Electronicinformationandthenetworkedenvironmenthavecompletelyshockedandchangedthebasisforthesurvivaloftraditionalbusinessandpracticaloperations,andtriggeredaprofoundandexcitingrevolutioninthefieldofbusinesspracticeandmarketingstrategyresearchintheinformationsociety.Inthiscontext,exploringtherelationshipbetweennetworkmarketingande-commercehasacertainpositiveeffectonpromotingthedevelopmentofboth.

Concept

E-commerceistheuseofelectronicasameanstoengageincommercialbusinessactivitiesarealle-commerce.Thisisabroadconceptofe-commerce.Thee-commercethateveryoneusuallyreferstoistheconceptofonlinesalesandonlineshoppinginanarrowsense,thatis,thebusinessprocessofcompletingpaymentandplacingordersthroughtheInternet.

E-commercemarketing:WiththerapiddevelopmentoftheInternet,thevalueofnetworkmarketinghasgraduallybeenrecognizedandvaluedbybusinessowners.IntheeraofInternetweb1.0,commonlyusednetworkmarketingincludes:searchenginemarketing,emailmarketing,instantmessagingmarketing,BBSmarketing,viralmarketing;butwiththedevelopmentoftheInternetintheweb2.0era,networkapplicationservicescontinuetoincrease,andnetworkmarketingWaysarebecomingmoreandmoreabundant.

E-commerceisakindofbusinessmodel,whichisdefinedfromtheformofbusinessform.Itisaconceptcorrespondingtothetraditionalbusinessform.Fromabusinessperspective,e-commerceincludestheso-calledB2CandB2B,andmorenewe-commercemodelssuchasB2B2CandO2Ohaveemerged.Abusinessmodelprojectgenerallyincludesmodulessuchasmarketing,financialsettlement,warehousingandlogistics,andhumanresourcesadministration.

However,networkmarketingisdefinedfromtheperspectiveofoperationandmanagement,focusingonhowtosellproductsorservices?E-commerceisdefinedfromthebusinessmodel,focusingonthesystemissuesoftheentiresupplychainoftheproject.Thetwohavedifferentperspectivesanddifferentfocuses.Inanutshell,e-commerceisaservice,andnetworkmarketingisachannel.

Similarities

⒈Thetoolsusedarethesame.OnlinemarketingusestheInternetasamarketingenvironmenttotransmitmarketinginformation;whilee-commerceiscarriedoutontheInternetandothernetworks,completingcorebusinessthroughtheInternet,improvingafter-salesservice,shorteningthecycle,andobtaininggreaterbenefitsfromlimitedresources.BothrequirethehelpoftheInternet,andtheresultingnetworkfoundationistheriseoftheInternet.

⒉Networkmarketingande-commercebothhaveinvisiblecharacteristics.⑴Writingiselectronicanddatatransmission.Nomatterwheretheyare,bothmarketingpartiescancommunicate,order,andtradeallovertheworld,realizingfast,accurate,andtwo-waydatainformationexchange.⑵Thescaleofoperationisnotrestrictedbythevenue.Thenetworkallowsoperatorstoplaceasmanyproductsastheylikein"onlineshops",andcaneasilypurchaseandsellallkindsofproductsaroundtheworld.⑶Paymentmethodsarehighlyelectronic.Thecurrentlyusedformsmainlyincludecreditcards,electroniccash,smartcards,andsoon.

⒊Internetmarketingande-commercecanachievelowcost.⑴Thefartherthedistance,thelowerthecostofinformationtransmissiononthenetworkrelativetoletters,telephones,andfaxes.Inaddition,theshorteningoftimeandthereductionofrepeateddataentryalsoreduceinformationcosts.⑵Thereisnoinventorypressure.TheInternetenablesbuyersandsellerstocommunicatesupplyanddemandinformationinatimelymanner,makingitpossibletoproduceandsellwithoutinventory,sothatinventorycostsareclosetozeroorreducedtozero.⑶Verylowoperatingcost.Thenetworkhasexcellentpromotionalcapabilities.Theproductsonthe"shelf"alsoserveasadvertisements.Operatorsnolongerneedtobearthecostofpromotionaladvertisements.Moreover,theservercanbeusedtodynamicallystorethemultimediaproductinformation,bothItcanbedistributedvoluntarily,andcanbeinquiredbydemandersatanytime.

⒋Networkmarketingande-commercecanchangethewaythecompanyoperates.

AstheInternethasgreatlyreducedthedistancebetweentimeandspace,thecommunicationmodebetweeninternaldepartmentsandemployeeswillchangegreatly.Intermsofinternalworkandbusinessprocesscontrol,companieswillactivelyadoptonlinemarketingore-commercemodelsforcommunication.Regardlessofwhethertheemployeesormanagersinvolvedinthebusinessareinthesamephysicallocationornetwork,businessprocessingwillproceedequallysmoothly.

⒌Thetransactionefficiencyofbothisveryhigh.SincetheInternetstandardizescommercialmessagesintrade,commercialmessagescanbedeliveredinstantlyandautomaticallyprocessedbycomputersallovertheworld,eliminatingtheneedforrawmaterialprocurement,productproduction,demandandsales,bankexchanges,insurance,cargoshipping,anddeclarations.Personnelinterventionandcompletedintheshortesttime.

Differentpoints

⒈Theconceptisdifferent.Networkmarketingreferstoamarketingmethodthatusesonlinenetworks,computercommunicationsanddigitalinteractivemediatoachievemarketinggoals,andeffectivelypromotestherealizationofpersonalandorganizationaltransactionactivities.E-commercereferstothewholeprocessofsystematicallyusingelectronictoolstoengageinvariousactivitiescenteredoncommodityexchangewithhighefficiencyandlowcost.

⒉Thepurposeachievedisdifferent.Networkmarketingisamarketingmethodforenterprisestoachievetheirmarketinggoals,whilee-commercerealizesvariousbusinessactivitiesbetweenenterprisesandbetweenenterprisesandconsumers.Inadditiontobusinessactivities,thepurposeofnetworkmarketingistostrengthentherelationshipwithcustomers,formagoodreputation,andhaveasolidcustomerresource.

⒊Whetherthereisanytransactionisthemaindividinglinebetweennetworkmarketingande-commerce.Onlinemarketingisanintegralpartofacompany'soverallmarketingstrategy.BothtraditionalcompaniesandInternetcompaniesneednetworkmarketing,butnetworkmarketingitselfisnotacompletebusinesstransactionprocess.IBM;Thecompanybelievesthate-commerceistheuseofdigitalelectronicmeanstoexchangebusinessdataandcarryoutbusinessactivities,andmoreemphasisonthebasisoftransactions.Althoughthedefinitionofe-commercebyIBMandthecompanyhasitsownadvantages,themostbasicpointistheelectronictransactionmethod,orelectronictransaction.Itcanbeseenthatthepromotionactivitiesforthefinalgenerationofonlineexchangesbelongtothecategoryofonlinemarketing;andonlywhenanenterprise'sonlinebusinessactivitiesdeveloptotheextentthatelectronictransactionscanberealized,itisconsideredtohaveenteredthestageofe-commerce.

⒋Thedevelopmentenvironmentisdifferent.ThemarketingenvironmentoftheInternetandtherealenvironmentoftheenterprisetogetherconstitutethedualenvironmentoftheenterprise'snetworkmarketingactivities.Theenvironmentfore-commercedevelopmentismuchmoredemanding,includingastablesocialandpoliticalenvironment,legalenvironment,marketeconomyenvironment,safetycertificationsystem,collaborativeoperationsystem,networkoperatingenvironment,humanisticenvironmentandinternationalenvironment.

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⒈FromtheperspectiveofInternetbusinessapplicationtypes,e-commercecoversnetworkmarketing.Internetmarketingisnotonlythebusinessofthemarketingdepartment’smarketingactivities,italsorequiresthecooperationofotherrelatedbusinessdepartmentssuchasthepurchasingdepartment,productiondepartment,financialdepartment,humanresourcesdepartment,qualitysupervisionandmanagementdepartment,productdevelopmentdepartmentanddesigndepartment..Therefore,thecommercialapplicationoftheInternet,whichislimitedtothemarketingdepartment,cannolongeradapttothechallengesoftheInternettotheentirebusinessmanagementmodelandbusinessprocessmanagementandcontroloftheenterprise.E-commerceisbasedontheoverallsituationoftheenterprise,andsystematicallyredesignandstructuretheenterprisebusinessaccordingtothemarketdemandtomeettheneedsofdigitalmanagementanddigitaloperationintheeraofnetworkeconomy.

⒉Networkmarketing,asameansofbusinessmanagementtopromotecommodityexchange,isthemostbasicandimportantbusinessactivityontheInternetincorporatee-commerceactivities.InternationalDataCorporation(IDC);systemresearchanalysispointedoutthattheapplicationofe-commercecanbedividedintoseverallevelsandtypes:thefirstlevelismarket-orientedactivitiescenteredonmarkettransactions,whichincludevariousAvarietyofbusinessactivitiesandonlinedisplay,onlinepublicrelations,onlinenegotiationsandotheractivities,ofwhichonlinemarketingisthemostimportantonlinebusinessactivities;atthesametime,italsoincludeselectronictradingactivitiestoachievetransactions,whichmainlyuseEDIInternettoachieveinformationcommunicationbeforethetransaction,Onlinepaymentandafter-salesafter-salesserviceinthetransaction;theblendingpartofthethreeisonlinecommerce,whichintegratesonlinebusinessactivitiesande-commerceactivities.Therefore,onlinebusinessactivitiesande-commercearesometimescollectivelyreferredtoase-commerceactivities.ThesecondlevelreferstohowtousetheInternet;toreorganizetheinternaloperationandmanagementactivitiesoftheenterpriseandmaintaincoordinationwiththee-commerceactivitiescarriedoutbytheenterprise.Themosttypicalissupplychainmanagement,whichstartsfrommarketdemandandusesthenetworktostringtogetherthesales,production,supply,andresearchactivitiesofenterprisestoachievenetworkedanddigitalmanagementofenterprisesandadapttochangesinmarketdemandinthenetworkagetothegreatestextent.

Relatedterms

ApplicationFrameworkfore-business(ApplicationFrameworkfore-business)

UsedtodevelopandlinkkeybusinessprocessesAndthepathofapplicationsacrossmultipleplatforms.Thee-commerceapplicationframeworkiscomposedofaseriesofindustrialstandards(English:Directindustry,IndustryStandard),technology,provenmethodsandadvancedproducts.

ApplicationServiceProvider(ApplicationServiceProvider)

Basedon"payforwhatyouuse",acompanythatprovidessubscriptionsforapplicationsandrelatedservices.TheASPhostmanagesandmaintainstheapplicationsofitsownsite,andrealizesitthroughtheWeb,sothatsmallcompaniesorcompanieswithlimitedbudgetscanenjoytheadvantagesofthelatestinformationtechnology.

ApplicationServices(ApplicationServices)

Helpcompaniesstartorquicklyexpandtheuseofthecompany’slocalareanetwork.Theseservicesprovideself-serviceapplicationsthatcanfullyUtilizeexistingdataandallowcomponentstobeadded.

Aptiva

Intel-basedPC,equippedwithaccesstothelatestsystemtechnologyandmanagementtoolsfore-commerceapplications.

AS/400

AS/400--aneconomicalserverthatrunsandexpandse-commercewithspecialindustrysolutions.

AssetServices

Provideaccurateandreal-timeassetinformationforefficientbusinessdecisions,enablingenterprisestoplanandmanagecomplextechnicalequipment.

E-commercebetweenenterprises

(Business-to-Business;B2B;B-to-B)

B2BelectronicsChemicaltradeincludesaverywiderangeofbusinessactivities.Theyrealizevirtualmarkets(electronicmarketsorcommunicationcenters),allowinglargemanufacturerstointegratetheproductionprocessforthepurchaseofgoodsformanysmallcompanies.Largeretailerscanpurchasegoodsinthismarket;thismarketcanalsobecomeatradeorexchangecenterfordailynecessitiesorspecifictypesorrelatedspecificindustries.TheB2Bsystemalsoautomatesthepurchaseofgoodstosupportcommercialmaintenance,repairandoperation(MRO).

HostingServices

ContentHostingServicesprovidewebsitehostingandmanagement,withthenecessaryplatformsandInternetforwebhostingcontent,applicationsandelectronicstorageWithfunctionssuchasconnection,operation,andsupport,companiescanchooseWebhostsystemplatformsfromentry-levelplatformstodedicatedplatformseries.

CorporateMessagingServices(CorporateMessagingServices)

Providecomprehensivesolutionstoconnectvariouse-mailandinformationsystemsintheenterprise,includingeasy-to-use,Acorporatedirectorythatfacilitatesusercommunication.

CustomerRelationshipManagementServices(CustomerRelationshipManagementServices)

Withprovenmethodsande-commercetechnology,helpcompaniesidentify,select,obtain,Thekeytolong-termprofitabilityistodevelopandmaintainvaluablecustomersandestablishlastingrelationships.

DB2OLAPServer

(DB2OLAPServer)

Analysistoolsformulti-dimensionalplanning,analysisandreporting,providingThebusinessinformationneededtomanagethegrowinge-commerce.

DB2;UniversalDatabase(DB2UniversalDatabase)

Thisdatabasemakesindustry,businessintelligence,andcontentmanagemente-commerceapplicationseasiertointegratewithtraditionaloperationsDataandimages,voiceandvideo,toincreasethedimensionalityofexcitingnewapplications.DB2,likeS/390andAS/400,runsonNTandUNⅨsystems.

Electroniccommerce(E-business)

UseWebtechnologytohelpcompaniesstreamlineprocesses,increaseproductivity,andimproveefficiency.Makeiteasyforcompaniestocommunicatewithpartners,suppliersandcustomers,connectback-enddatasystems,andhandlebusinessmattersinasafemanner.

Electroniccommerce(E-commerce)

YoucanpurchaseandsellproductsandservicesthroughtheInternet,includingonlinedisplay,ordering,andchargingofgoodsandservices,Customerserviceandprocessingofallpaymentsandtransactions.

E-commerceServices(E-commerceServices)

ProvideacompletesetofB2BorB2Celectronictradesolutions,includingdigitalbrandingandmarketing,Websales,Procurementsolutions,EDIandWeb/EDIsystems,financialpaymentsystemsforWebtransactions.Securityexpertshelpensurethesecurityandprivacyofenterpriseandcustomerdata.

E-marketplace(E-marketplace)

Thebusinesscommunityisgraduallyforminganelectronicmarket,automatingitandgivingplaytothemutualtradingfunctionwithinthesamecommunity.Gatheringalargenumberofbuyersandsellers,theelectronicmarketenablessellerstoreachnewcustomers,expandtheviableoptionsofbuyers,andreducetransactioncosts.

ElectronicProcurement(E-procurement)

Theactofinter-enterpriseprocurementusingtheInternet,electronicdatainterchange,orelectronicfiletransmission.Suppliersandbuyersdirectlysendqueries,orders,invoices,payments,etc.throughtheircomputersystems.

Networkcommunicationtechnology

E-commerceistheuseofcomputerandnetworktechnologytoassistinbusinessactivities.Networkcommunicationplaysanimportantroleine-commerce.

Relatedreports

OnthemorningofMay15,2015,thespokespersonoftheMinistryofCommerceShenDanyangintroducedthe"ChinaE-CommerceReport(2014)"andsaidthatthetotalamountofe-commercetransactionsinmycountryisfast增长，已成为国民经济的重要增长点，并且国际影响力显著增强。

《电子商务法》2019年1月1日正式实施从此。电商活动有了新的法律进行规范为了及时宣传、普及《电子商务法》中国消费者报结合消费者的日常消费列出与消费者开展电商消费关系最为密切的14个关键词以及相关法律条款并对有关条款进行解析以帮助消费者更好地使用这部法律维护自己的合法权益。

主要特点

一是电子商务成为国民经济重要的增长点。2014年，我国电子商务交易总额增速（28.64%）是国内生产总值增速（7.4%）的3.86倍；全年网络零售额增速较社会消费品零售总额增速快37.7个百分点。2014年，与电子商务密切相关的互联网行业收入增长50%；全国信息消费规模达到2.8万亿元，同比增长18%；信息消费的拉动带动了相关产业1.2万亿元的发展，对GDP贡献约0.8个百分点。

二是移动电子商务呈现爆发性增长。2014年，我国移动购物市场交易规模达到8956.85亿元，年增长率达234.3%；我国微信用户数量已达5亿，同比增长41%。

三是涉农电子商务快速发展。商务部和财政部联合启动了“电子商务进农村综合示范”项目，在全国8个省56个县开展了电子商务应用示范项目。商务部建设开通了全国农产品商务信息公共服务平台，累计促成农副产品销售2300多万吨、交易额达870多亿元。

四是我国电子商务国际影响力显著增强。2014年，我国两家大型电子商务企业先后登陆美国资本市场，国际资本市场反应热烈。