1.Definition
Dataservice(DATAService):non-CSdomainvoiceservice,mobilecommunicationservicebasedondatatransmissionandinformationinteractiontechnology.
Forthemajorityofusers,themostpopularusesofdataservicesare:
Accesstoremoteinformation
Communicationsbetweenindividuals
Interactiveentertainment
E-commerce
2.Classification
Accordingtothedifferentfunctionsofmobiledataservices,mobiledataservicescanbedividedintoinformationservicesandentertainmentBusiness,messagebusiness,mobilecommercebusiness.
2.1Informationservices
Informationservicesprovideuserswithnews,weather,sports,tourism,financeandotherinformationaccordingtotheirdifferentinterestsandneeds.Informationmobiledataservicesareprovidedbyoperatorsorserviceprovidersbasedonshortmessage(SMS)andmultimediamessaging(MMS)positioning(LBS)technologytoprovideuserswithinformationandinformationservices.
2.2Entertainmentservices
Entertainmentservicesmainlyincluderingtones,icons,music,games,gambling,chat,andfriendreading.Mainlyaimedatyoungusers.
2.3Messagingservices
SMS(SMS)
MMS(MMS)
IM(InstantMessage)
E-mailE-mail
2.4Mobilecommercebusiness
Micropayment
Onlinetransaction
3.Bearertechnologyh2>
Mobiledataservicebearernetwork
2G(GSM\CDMA)
3G(UMTS\CDMA2000\TD-scdma)
4G(LTE-FDD\LTE-TDD)
4.Thevaluechainofmobiledataservices
Inordertousetheneedsofmobiledataservicedevelopment,mobileoperatorsareadoptingbroadercooperationmodelsTobuildanewindustrialvaluechain.Atpresent,themobilecommunicationindustryisformingabusinesscenteredonoperators,consistingofmobileterminalmanufacturers,networkmanufacturers,mobilenetworkproviders,mobilevirtualoperators,systemintegrators,applicationdevelopers,softwaredevelopers,contentproviders,andserviceproviders.Anindustrialchaincomposedofmultiplelinkssuchasprovidersandusers.
5.Challenges
MobiledataservicesdominatedbymobileoperatorsarefacingchallengesfrommanyInternetservices(OTT),andusersincreasinglylikedataprovidedbyInternetcompaniesBusinessservices,andmobileoperatorsarebecominginfrastructureprovidersfordataservices.
Withtherapidincreaseandexpansionofthenumberofnetworksandapplications,theinformationexchangebetweennetworkshasbecomeveryimportant.DataservicesmustnotonlysolvetheproblemofhowtoconnecttotheInternet,butalsohowtoquicklydeliverdatainformationtousers.