Backgroundofestablishment
InJuly2015,thestateissuedthe"GuidingOpinionsonActivelyPromotingthe"Internet+"Action".Atthesametime,tenministriesandcommissionsjointlyissuedthe"GuidelinesonPromotingtheHealthyDevelopmentofInternetFinance"TheOpinionsalsofurtherclarifiedthatwithbanksasthemainbody,andInternetcompanieswilljointlydevelopInternetfinance;intherecent"13thFive-YearPlan"issuedbythestate,Internetfinancehasalsobeenincludedinthenationalfive-yearplanforthefirsttime,andInternetfinancehasbecomeanationalstrategy.ChinaCITICBankandBaiduCorporationrespondedpositivelyandjointlyinitiatedtheestablishmentofadirectbanktodevelopinclusivefinanceandservetherealeconomy.
Asthefirststate-controlledInternetbank,BaixinBankcandevelopitsbusinessacrossthecountry.Investeffortstoexplorefinancialtechnologyandopenbankinginnovation,empowerinclusivefinancialservices,andcreateaninnovativemodelofInternetopenbanking.
DevelopmentHistory
OnNovember17,2015,ChinaCITICBankissuedanannouncementstatingthatitreviewedandapprovedthe“ProposalontheEstablishmentofDirectBankingCompanies”inordertofurtherpromotetheBank’sInthefieldofInternetfinance,thedevelopmentofinclusivefinanceandthesupportoftherealeconomy,theboardofdirectorsagreedthatthebankplanstocooperatewithBaidutojointlyestablishadirectbank.Thedirectbankwillbenamed"BaixinBankCo.,Ltd."witharegisteredcapitalof2billionyuan.ControlledbyChinaCITICBank.
OnNovember18,2015,BaiduandCITICGroupjointlyannouncedthestrategiccooperationbetweenthetwopartiesattheDiaoyutaiStateGuesthouse.BaiduandCITICBank,asubsidiaryofCITICGroup,initiatedtheestablishmentofBaixinBank.TheestablishmentofBaixinBankisoficonicsignificanceinthedevelopmentofChina'sbankingindustry,openingupanewfinancialmodelof"Internet+Finance".
OnJanuary5,2017,ChinaCITICBankannouncedthattheChinaBankingRegulatoryCommissionagreedtoestablishCITICBaixinBankCo.,Ltd.inBeijing.Thebankcategoryisalimited-licensecommercialbank,whichconductsdirectbankingbusinessintheformofanindependentlegalperson.Thisisthefirstdomesticdirectsalesbanktoadoptanindependentlegalpersonoperationmodel.ChinaCITICBankandBaidu,asthepromoters,subscribedfor1.4billionand600millionordinarysharesofBaixinBank,respectively,withtheshareholdingratiosbeing70%and30%respectively.
OntheeveningofAugust21,2017,ChinaCITICBank(601998.SH,0998.HK)issuedanannouncementstatingthatonAugust21,2017,thepreparationteamofCITICBaixinBankCo.,Ltd.receivedthe"ChinaTheChinaBankingRegulatoryCommission’sReplyontheOpeningofCITICBaixinBankCo.,Ltd.agreedtotheopeningofCITICBaixinBankCo.,Ltd.TheregisteredcapitalofBaixinBankisRMB2billion,andthelegalrepresentativeisLiQingping.
OnNovember18,2017,BaixinBankofficiallyopened.ThisisalsoChina'sfirstindependentlegalpersondirectsalesbank,whichhaspilotsignificance.LiRudong,formerheadoftheelectronicbankingdepartmentofChinaCITICBank,willserveasthepresident.Thethreedeputypresidentsare:WangJunhui,formerdeputygeneralmanageroftheelectronicbankingdepartmentofChinaCITICBank,WangXiaowei,formerseniordirectorofBaiduFinance,andformerdeputygeneralmanageroftheelectronicbankingdepartmentofChinaConstructionBankKouGuan.MaHaiqing,formeremployeesupervisorrepresentativeofChinaCITICBank,servedasassistanttothepresident,secretaryoftheboardofdirectors,andchieffinancialofficer.
InApril2018,BaixinBankdemonstratedthe"InternetFinancialSolutionsforGovernmentPublicResourcesTradingCenter"duringthefirstDigitalChinaConstructionSummit,providingsolutionsforpublicresourcestradingcentersandtheindustrialInternet,andSignedacooperationagreementwiththeDalianPublicAdministrationServiceCenter:BaixinBankwillembedfinancialservicesintothelocalgovernmentpublicresourcetradingcenter,andprovidefinancialservicessuchasonlinefinancingtosmall,mediumandmicrobiddingcompaniesandsuppliercompanies.
OnSeptember20,2018,BaixinBankissuedastatementontheNationalInternetFinanceRegistrationandDisclosureServicePlatformundertheChinaMutualFinanceAssociation,statingthatithaspassedtheevaluationoftheindividualonlinelendingfunddepositorysystem(P2Ponlinelendinginstitutiondepositorybank"whitelist".).
OnMay22,2020,theofficialwebsiteoftheChinaBankingandInsuranceRegulatoryCommissionshowedthatBaixinBank’sapplicationforcapitalincreaseandshareexpansionandshareholderqualificationswasapproved,andtheChinaBankingandInsuranceRegulatoryCommissionapprovedBaixinBank’sissuanceofnomorethan1.634billionsharesofcapitalincreaseandshareexpansion.plan.Accordingtothe"Approval",theChinaBankingRegulatoryCommissionagreedtoChinaCITICBanktosubscribefor622millionsharesofBaixinBank,holdingatotalof3.422billionsharesofthebank,accountingfor60.75%ofthebank'stotalequityaftertheissuance;agreeingtotheCanadianPensionFundInvestmentCorporationSubscribedfor466millionsharesofBaixinBank,accountingfor8.27%ofthebank’stotalequityaftertheissuance.InadditiontoChinaCITICBank,theoriginalshareholderBaiduCompanyalsoparticipatedintheinvestment.Afterthecapitalincrease,BaixinBank'sregisteredcapitalwillincreaseto5.634billionyuan.
OnAugust15,2020,"BeyondNew-BaiduQuickPassCardProductLaunch"washeldinBeijing.BaiduGroupExecutiveVicePresidentShenDou,ChinaUnionPayExecutiveVicePresidentHuHaozhong,BaixinBankPresidentLiRudongandotherleadingguests,aswellasmanyecologicalpartnersattendedthepressconference.Thefirstdomesticdigitalbankcard---BaiduQuickPassCardwasreleasedatthepressconference.Thiscardisanew-generationdigitalbankcardlaunchedbyBaidu,BaixinBank,andChinaUnionPay.Itdoesnothavethephysicalformofaphysicalcard.ItreliesonBaiduAPPandusessmartappletsasthecarriertoapplyfortheopeningofpureonlineservices.Itcanprovidedigitalfinancialservicessuchasinclusivecredit,changewealthmanagement,paymentandconsumption,andlifepaymentto1billionBaiduusers.
OnApril8,2021,"BornbyAI,DrivetheFuture"-BaixinBankAutoFinanceBrandLaunchConferenceandStrategicSigningCeremonywasheldinBeijingCITICTower.PartyCommitteeMemberandDeputyGeneralManagerofCITICGroup,PartySecretaryandPresidentofChinaCITICBankFangHeying,PartyCommitteeMemberandVicePresidentofChinaCITICBankLuTiangui,SeniorVicePresidentofBaiduGroupandGeneralManagerofIntelligentDrivingBusinessGroupLiZhenyu,PresidentofBaixinBankLiRudong,CheryAutomobileDeputyGeneralManagerJiaYaquan,ShaanxiHeavyDutyTruckFinanceDirectorLingYun,BAICBlueValleyMarketingCompanyChairmanLiuShijin,LeapMotorsPresidentWuBaojun,andmanyindependentbrandautomobilemanufacturersleadersattendedthepressconference.
Atthemeeting,YuXiaohong,assistanttothepresidentofBaixinBank,announcedanewsmartautofinancebrand,andlaunchedtwoproducts,"Baichedai"and"Baishangdai".Inaddition,BaixinBanksignedastrategiccooperationagreementwithChinaCITICBank,CheryAutomobile,ShaanxiHeavyDutyAutomobile,BAICBlueValleyMarketingCompany,ZhejiangLeaperAutomobileandBaiduApollo.
Mainfeatures
BaixinBankisanewtypeofdirectbanking.Customersmainlyobtainbankingproductsandservicesthroughremotechannelssuchascomputers,emails,mobilephones,andtelephones.Withoutbranchoperatingexpensesandmanagementfees,directbankingcanprovidecustomerswithmorecompetitivedepositandloanpricesandlowerhandlingfees.
Importantrole
Thefirstdomesticdirect-salebankinitiatedbythein-depthcooperationbetweenInternetcompaniesandtraditionalbanksandco-sponsoredbystrongalliances,markingBaidu’slargestcapacityandthemostgrowthinfinancialservicesThepotentialverticalserviceareahastakenamajormilestone.TheestablishmentofBaixinBankisalsooficonicsignificanceinthedevelopmentofChina'sbankingindustry,openingupanewmodelof"Internet+Finance".
BaixinBankconductsdirectbankingbusinessintheformofanindependentlegalperson,soitneedstheapprovaloftheChinaBankingRegulatoryCommission.AsthefirstinChina,BaixinBankisclassifiedasa"limitedlicensecommercialbank."InMay2015,theChinaBankingRegulatoryCommissionorganizedsomebankstodiscussdirectbankingsubsidiaries.InJanuary2016,theNationalBankingRegulatoryWorkConferenceproposedthatbankswithmatureguidanceconditionsshouldconductpilotlicensemanagementandsubsidiaryreformsfordirectbankingandotherbusinesssectors.FortheChinaBankingRegulatoryCommission,BaixinBankisaninnovativepilotprogramthathasbeenimplementedsincetheexplorationofsomebusinesssectorsandtheideaofthesubsidiarysystemreform.Therefore,itsimplementationisofgreatsignificancetotheinnovativesupervisionofregulatoryagencies.
Developmentprospects
LiQingping,ChairmanofChinaCITICBank,said:"BaixinBankisabankingplatform,anditsmarketpositioningistomanagewealthforthepeopleandfinanceforthegeneralpublic.ItwilltakeadvantageofthebranchadvantagesofCITICBank.,Financialriskcontrol,productR&Dandcustomermanagementcapabilities,aswellasBaidu’sInternettechnologyandusertrafficresources,tocreateadifferentiateddirectbankwithuniquemarketcompetitiveness."
BaiduChairmanandChiefExecutiveOfficerOfficialLiYanhongsaidthatBaixinBank'smodelisexpectedtobecomeamodelforthedevelopmentofChina'sInternetfinance.Baiduhasleadingtechnicalstrength,massiveuserdata,andInternetoperationexperience.Itcanprofileusers'financialneedsaccordingtotheirattributesandpreferences,providecustomerswithinnovativefinancialsolutions,andlookforwardtothefulluseoftheBaixinteaminthefutureBaidu'sdata,technologyandtrafficresourcesprovideuserswithhigh-qualityfinancialservices.
ZhuGuang,seniorvicepresidentofBaidu,said:“Theintelligenttrendoffinancialservicesisgraduallytakingshape.Andartificialintelligencetechnologywilltransformbanksalesandservicechannels,andwillalsoprofoundlychangethewaybanksinteractwithcustomers.WewillThelatestachievementsofBaidu'sartificialintelligenceandbigdatatechnologyinfinancialexplorationwillbeexportedtoBaixinBank,whichwillrepresentthefrontierdirectionoffinancialinnovationandacceleratetheefficientintegrationoffinanceandartificialintelligencetechnology."
BankanalystMaKunpengoncesaidinaninterviewwithJiemianNews,"ForChinaCITICBank,itistheplatformforcontinuingtoconsolidateitsleadingedgeinInternetbanking,andforBaidu,itisthesmoothrealizationofitstrafficinthefinancialindustry.DongXimiao,ExecutiveDeanoftheEvergrowingBankResearchInstitute,believesthatBaixinBankcombinesthedualgenesofcommercialbanksandInternetcompanies,plusaflexibleindependentlegalform,whichmakesituniqueintheindustry.Withitsuniqueadvantages,wehavereasontolookforwardtoitsbroadprospects.AsthefinancialpracticebaseofBaidu'sartificialintelligenceandbigdatatechnology,itwillactivelyexplorehowcommercialbankscantakeapragmaticandinnovativedevelopmentpathunderthewaveoffinancialtechnology.