Larry Ellison - techintroduce

Characterrelationship

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GirlfriendQuinn
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Character'slife

Adolescence

LarryEllisonisknownasthe"SiliconValleyPlayboy",AmericanJew,Russianimmigrant,borninManhattanin1944,hisunmarriedmotherisonly19yearsold.Ellisonwasraisedbyhisuncle'sfamilyandgrewupinthelower-middleclassintheChicagoJewishQuarter,whenthegapbetweenrichandpoorwashuge.Ellisondidnotshowextraordinaryqualitiesandgradesinhisschooldays.Hewasverytimidandwithdrawnatschool,andhewaslonely,buthepaidgreatattentiontodressingandenjoyment.Whenotherchildrenwerestillgettinghaircutsbytheirparents,heButhireaprofessionalbarbertotakecareofit.

Ellisonlikestoenjoyandsplurge,isarrogant,andlikestosocializewithmanybeautifulwomen,whichdirectlyleadstomixedreviewsofthisbusinesswizardfromtheoutsideworld.

Universityperiod

In1962,EllisongraduatedfromHighSchoolandenteredtheUniversityofIllinois.Helefttheschoolinthesecondgrade.BusinessWeekreportedthatthereasonheleftwasbecausetheaveragegradedidnotreachthepassinglevel,buthewasnoncommittal.Afterasummer,heenteredtheUniversityofChicagoandwasalsostudyingatNorthwesternUniversityintheUnitedStates.Althoughhehadgonethroughthreeuniversities,hedidnotreceiveanycollegediplomaintheend.

ComingtoCalifornia

In1966,EllisonlefthishometownandcametoBerkeley,California,wherehewaspreparingtostudyforgraduateschoolandatthesametimebegantoworkandearnmoney.Helearnedcomputerprogramming,mainlyforthedevelopmentofIBMlargecomputers.Hedidn'twanttodevotehimselftohigh-tech,butwantedtoearnsomelivingexpenses.Hisjobwastodevelopapplicationsforsomelargecompanies.Atthattime,softwaredevelopmentmeant:attachingtapes,backingupdata,andtheworkwasmonotonousandnotchallenging.

Regardingdegrees,Ellisonbelieves:"Universitydegreesareuseful,Ithinkeveryoneshouldgetoneormore,butIdidn’tgetadegreeincollege,andI’veneverbeentoacomputerclass.Class,butIbecameaprogrammer.Itaughtmyselfprogrammingentirelyfrombooks."

Marriage

MeetinginBerkeleyEllisonmajoringinChinesehistoryAddaQuinn,theygotmarriedsoon.TheUnitedStatesinthe1960swasaneraofturbulenceandgreatchanges,theMiddleEastWar,theVietnamWar....Ellisonkeptchangingjobs.Althoughhedidn'tmakemuchmoney(thecouplehadacombinedmonthlyincomeofUS$1,600),hewasverygenerous.HeevenborrowedUS$3,000tobuya34-footsailboat.Atthesametime,anothersmallsailingboatisbeingpurchasedininstallments.Ellisonisaperfectionist.Heneverbotheredaboutthebills,butQuinnhadenough.Theydivorcedin1974.Ellisonpersuadedher:"Iwillbecomeamillionaire.Ifyouarewithme,youcangetanythingyouwant."ButQuinndidnotregrethischoiceintheend.

EllisonworkedinAmdahlin1973.AmdahlisacompanythatproduceslargecomputersthatcompeteswithIBM.45%ofthesharesareownedbyFujitsu,Japan.SoEllisonhadtheopportunitytotraveltoJapan.HewasTheorientalexoticismofKyotowasfascinated.JapaneseZenandculturehadaprofoundinfluenceonEllison.HebecamealifelongloverofJapanesecultureandart.

JoinAmpex

LarryEllisonworkphotos(10photos)

LeaveAmdahl,EllisonjoinsAmpex,thisisASiliconValleycompanythatproducesimagingequipment,wherehemetthetwomostimportantpeopleinhislife:BobMinerandEdwardOates.Theyworkedtogethertostudyhowtoeffectivelystoreandreadmassiveamountsofdigitalinformation.Ellisonturnedtomarketingandsales.Theirprojecteventuallyfailed.Ellisonblamedthecompanyforpoormanagement."Iknowbetterthantheheadsofthecompany."Technologyknowsthemarketbetterthantheydo.Iftheycanrunthecompany,socanI."

Justwhentheyplannedtosetupacompany,twootherlegendarycompaniescameintobeing,oneisAppleandtheotherisMicrosoft,althoughThecompany’sproducts,ideals,andculturearecompletelydifferent,buttheyhavethesamesuccessfulmodel:thefoundersarebothadream-spiritedtechnicalentrepreneurandatechnicalgenius,BillGateshasPaulAllen,andSteveJobshasSteveJobs.Wozniak,LarryEllisonhaveBobMiner.

Establishingacompany

Startup

InJune1977,EllisonandthethreeofthemjointlyinvestedUSD2000toestablishasoftwaredevelopmentresearch.Inthecompany,Ellisonowns60%oftheshares.ThereasonforholdingsomanysharesisthattheestablishmentofthecompanyisentirelyduetoEllison'sinstigation,andhehasa$400,000projectcontract.Thisyearhewas32yearsold.

"Fortunately,runningasoftwarecompanydoesnotrequirealotofcapital.Youcanstartabusinesswithasmallamountofmoney.Allgreatsoftwarecompaniesstartthisway,maybenotall,butMicrosoftandweare,weLessmoneythanMicrosoft,almostnothing."

Ellisonfinallysucceeded

IBMmadehundredsofbillionsofdollarsofmistakesEllisonfinallysucceededNS.

In1976,IBMresearcherspublishedalandmarkpaper,"RSystem:DatabaseRelationalTheory",whichintroducedrelationaldatabasetheoryandquerylanguageSQL.Ellisonreadthisarticleverycarefully.,Wasshockedbyitscontent,thisisthefirsttimesomeonemanagesdataandinformationwithacomprehensiveandconsistentprogram.TheauthorTedCoddpublishedtherelationaldatabasetheory10yearsagoanddevelopedaprototypeintheIBMresearchorganization.ThisprojectistheRsystem,andthelanguageforaccessingthedatatableisSQL.Thearticledescribesindetailhis10-yearresearchresultsandhowtoachieveit.Afterreadingthis,Ellisonkeenlyrealizedthatsoftwaresystemscouldbeusedbydevelopersonthebasisofthisresearch.

Seizetheopportunity

Atthattime,mostpeoplebelievedthatrelationaldatabaseswouldnothavecommercialvalue,becausethespeedwastooslowtohandlelarge-scaledata.Oralargenumberofusersaccessdata.Therelationaldatabaseistheoreticallybeautifulandeasytouse,butthedisadvantageisthatitistoosimpletoimplementandtooslow.Ellisonthoughtthiswastheiropportunity:theydecidedtodevelopageneral-purposecommercialdatabasesystemcalledOracle,thenameofwhichwasderivedfromthenameoftheprojecttheyhaddonefortheCIA.Buttheyarenottheonlyonesinaction.BerkeleyUniversityhasalsobeguntodeveloptherelationaldatabasesystemIngres?

IBMhasnoplanstodevelopit.WhydidBigBluegiveupthistensofbillionsofproducts?Therearemanyreasons:MostofIBM'sresearchersareofacademicorigin.Theyaremostinterestedintheories,nottheproductsthataremarketed.Fromanacademicpointofview,researchresultsshouldbemadepublic.Publishingpapersandspeechescanmakethemfamous,whynot?AnotherverymainreasonisthatIBMhadawell-sellinghierarchicaldatabaseproductIMSatthetime.ThelaunchofacompetitiveproductwouldaffectthesalesandpersonnelworkofIMS.Itwasnotuntil1985thatIBMreleasedtherelationaldatabaseDB2.Shihasbecomeamulti-millionaire.

Win-wincooperation

EllisononcecomparedIBM’schoiceofMicrosoft’sMS-DOSastheoperatingsystemoftheIBM-PCasa"worldbusinessmanagementThemostseriousmistakeinhistoryisworthmorethanhundredsofbillionsofdollars."IBMpublishedanRsystempaper,andthemistakeofnotlaunchingarelationaldatabaseproductsoonmaybethesecondonly.Oracle'smarketvaluereached28billionin1996.Moreover,itdirectlythreatenedMicrosoft'sleadingposition.Atthistime,thecompetitionbetweenOracleandMicrosoftbegan.

"Itisnotenoughforustowin,wemustdefeatallothertalents."ThisfamoussayingbyGenghisKhanisenoughtoreflectEllison'stenaciousattitudetowardslife.

Afewmonthslater,theydevelopedOracle1.0,butthisisjustatoy.Theycan’tdoanythingexceptcompletesimplerelationalqueries.ItwilltakealongtimeforthemtomakeOracleusefulandmaintainthecompany.Theoperationmainlydependsonundertakingsomedatabasemanagementprojectsanddoingconsultingwork.

ThefirsttwousersoftheOracledatabasearetheUSCentralIntelligenceAgencyandtheNavalIntelligenceAgency.Theyusecompletelydifferenthardwareandsoftware.TheCIAusesIBMmainframes,NavyVAXmachines,andEgyptLissonandMinerusedDigital'sPDPmachinetodevelopOracle,whichforcedthemtomakeanimportantandcriticaldecision:thenewversion3.0wasdevelopedinClanguage,becauseClanguageissupportedbyallmachines,andtheCcompilerisverycheap.

EllisondeclaredtocustomersthatOraclecanrunonallmachines.Infact,itisimpossible,butthisisaverysmartmarketingstrategy.Largecompaniesandinstitutionshavevarioustypesofcomputersandoperations.System,theyarewillingtobuyauniversaldatabase.

InadditiontothefriendlyhelpofIBM,Oracle’ssuccessalsodeservescreditforDigital.IBMprovidedEllisonwithrelationaldatabasetheory,andDECprovidedastageforperformance:VAXcomputer,VAXisthemostsuccessfulminicomputerinhistory.

EllisonandMinerareverybelligerent,"Ineedmorethansuccess,allothersmustfail."AlthoughEllisonlaterdeniedwhathehadtoldNewsweekreporters.Aparagraph,butthisishisconsistentstyle.Eveninsportsgamesoutsideofwork,healwaysstrivesforvictory.Heisaverygoodtennisandbaseballplayer.Inordertowin,hecandowhateverittakestoexaggerateandlie.Oracle'sscaleisstillverysmall.Ifcustomersknowtheirtruth-thereareonlyfourorfiveprogrammers,theywillnotbuytheirproductsatall.Ellison’sturbulententrepreneurialexperiencehasbecomethemostthrillinglegendinSiliconValley.Themarketingstrategyis:rush,rush,andrush.Theemployee’sstrategyis:smartandindividual.Ellison’sknow-howandexceptionalpromotionalsolettechnologyPeopleignoreOracleastheplaceoftheirdreams.

Atthetopofthelist

LarryEllisonrelatedbooks(2photos)

Thetop500USCEOcompensationrankingsin2007.Althoughthebasicannualsalaryin2007wasonly1millionUSdollars,butthankstotheincomeof182millionUSdollarsthroughtheexerciseofoptions,OracleCEOLarryJ.Ellison(LarryJ.Ellison)inThistimeitrosetothetopoftherankings.

Larry Ellison

Thetotalcompensationcalculatedby"Forbes"includesbasicannualsalary,bonuses,equityincome,andotherincome.DatashowsthatthetotalcompensationofCEOsofFortune500companiesintheUnitedStatesin2007was6.4billionU.S.dollars.TheUS$7.5billionin2006fellby15%,thefirstsharpdeclinesince2002;theaveragesalaryofeachCEOwasUS$12.8million,whichwaslowerthantheUS$15.2millionin2006.Salariesaccountedforalargeproportionandbecameoneoftheirmainsourcesofincome.

Withunscrupulousbusinessmethodsandstrongmarketcompetition,Ellisondefeatedoneopponentafteranother.HewantedThenextgoaltobedefeatedisMicrosoft,thekingofthesoftwareempire.Hesaid:"ItismymajorgoaltodefeatMicrosoftandbecometheworld'slargestsoftwarecompany.Successinitselfisnotimportant,whatisimportantisthateveryoneelsefails,andthenIamtrulysuccessful."

Acquisition

BeijingtimeonJune23,2013news,accordingtoReuters,OracleCEOLarryEllison(LarryEllison)maybeinterestedinacquiringanotherHawaiiTheairline"go!".

In2012,EllisonboughtthesixthlargestHawaiianisland,Lanai,frombillionaireDavidMurdock(DavidMurdock)98%Ofpropertyrights.

InFebruary2013,EllisonacquiredthesmallairlineIslandAir.ThecompanyspecializesinflightsbetweentheislandofHawaii,includingdailyflightstoLanai,HawaiiFlight.

ServingasExecutiveChairman

September19,2014,LarryEllisonannouncedonThursdaythathewouldstepdownOracleCEO,asexecutivechairman.MarkHurd(MarkHurd)andSafraCatz(SafraCatz)willjointlyserveasco-CEOs.

Achievements

WealthRanking

LawrenceJEllisonnowhasassetsof27billionU.S.dollarsandisranked14thonthelistofthetop400richestAmericanspublishedbyForbesin2008.

In2011,ForbesannouncedthatLarryEllison'sassetswere33billionU.S.dollars,rankingthird(thefirstisBillGates,withtotalassetsof59billionU.S.dollars).

2013HurunGlobalLarryEllisonrankedsixthontherichlist

LarryEllisonrankedfifthwithUS$43billiononthe2013ForbesGlobalRichList.

2014"Forbes""Thelistofthe400richestAmericansshowsthatOraclefounderLarryEllisonrankedthirdwith50billionU.S.dollars.

OnSeptember29,2015,localtimeintheUnitedStates,"Forbes"releasedtheUnitedStatesThelistoftherich400showsthatLarryEllisonrankedthirdwithanetworthofUS$47.5billion.

OnFebruary24,2016,LarryEllisonhadapersonalwealthof300billionyuan.Rankedseventhinthe"2016HurunGlobalRichList".

TheForbes2016GlobalRichListwasreleased,andLarryEllison'snetworthofUS$43.6billionrankedseventh.

InMarch2019,LarryEllisonrankedNo.7inthe2019ForbesGlobalBillionaireslistwithafortuneofUS$62.5billion.

InOctober2019,Forbes400richestAmericansRanked5thonthelist.

OnFebruary26,2020,LarryEllisonranked18thinthe"2020HurunGlobalRichList"withafortuneof378billionyuan.

April6,2020,LarryEllisonranked16thinthe"HurunGlobalTop100Entrepreneurs"withafortuneof360billionRMB.

OnApril7,2020,LarryEllisonranked5thinthe"2020ForbesGlobalBillionairesList"withafortuneofUS$59billion.

OnJune23,2020,LarryEllisonranked16thinthe"HurunGlobalTop100Entrepreneurs"withafortuneof4,050(100millionyuan).

In2020,LarryEllisonranked5thinthe"2020ForbesUSRichList"withafortuneof72billionUSdollars.

InApril2021,LarryEllisonranked7thinthe"2021ForbesGlobalRichList"withafortuneofUS$93billion.

SalaryRanking

2007Top500AmericanCompaniesCEOSalaryRanking

(Top20):

RankingNameCompanySalary(USD)

1LarryEllison(LawrenceJEllison)Oracle193million

CharityRich

2010ForbesRichList,Ellisonrankedthird.Netassets:27billionU.S.dollars(increasedto36billionU.S.dollarsin2012).

Nothingwasachievedbeforetheageof32.Hewenttothreeuniversities,butdidn'tgetanydegreeordiploma;hechangedmorethanadozencompaniesandhiswifelefthim.Whenhestartedhisbusiness,heonlyhad$1,200,butOraclehasdoubleditsannualsalesfor12consecutiveyears,becomingthesecondlargestsoftwarecompanyintheworld,andhehimselfhasbecometherichestmaninSiliconValley.EllisonrankssecondonlytoGatesandBuffett,isNo.3ontheForbeslistoftherichestintheUnitedStates,andissecondonlytotheminthelistof"ContributionCommitments".

Forbesmagazinepublishedthelistofthe400richestpeopleintheUnitedStatesin2012onitsofficialwebsiteonthe19th.MicrosoftfounderBillGatesrankedfirstwith$66billioninassets;WarrenBuffett,chairmanandchiefexecutiveofficerofKerchHathaway,and"stockgod",rankedsecond,withassetsof46billionU.S.dollars,andOracleCEOLarryEllisonrankedthirdwithassetsof41billionU.S.dollars;CharlesThebrothersandtheKochbrotherstiedforfourthplacewith$31billion.

TheLawrenceEllisonFoundationunderEllison’snamehaspledgedtodonateUS$100milliontotheGlobalPolioEradicationInitiativetoeradicatepolio.

MovieWorks

HeplayshimselfasthefounderofOracleinIronMan2.

Rankingoftherich

	Name	2016wealth(100millionUSdollars)	2015wealth(100millionUSdollars)	Age	Mainsourceofwealth	Country
7	LarryEllison	43.6billion	475	73	Oracle	UnitedStates