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Consumerneedsaredividedintoexplicitneedsandpotentialneedsaccordingtowhethertheyaremanifestedintheirbuyingbehavior.
Forexample,consumersmaydirectlysay:Iamthirstyandwanttodrinkwater;Ineedasweaterandsoon.Enterprisesshouldfocusongraspingandunderstandingtheexplicitneedsofconsumers.
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Theimplicitdemandreferstothedemandthattheconsumerhasnotdirectlyputforwardandcannotclearlydescribe.Implicitneedscomefromexplicitneedsandareinextricablylinkedwithexplicitneeds.Inaddition,inmanycases,theimplicitdemandisthecontinuationoftheexplicitdemand.Whentheexplicitdemandoftheuserissatisfied,theimplicitdemandwillbeputforward;thepurposeofthetwoneedsisthesame,butthemanifestationandspecificcontentaredifferentThat'sit.
Generallyspeaking,explicitdemandiseasiertoidentify,butimplicitdemandismoredifficulttoidentify,butitistheimplicitdemandthatdeterminesthecustomer'sdecision,becausetheimplicitdemandisthecustomer'sdemandTheessencelies.
Forasimpleexample,thecustomersaidthataslongasthequalityoftheproductisgood,thepricedoesnotmatter.Inthissentence,ifitisreallyunderstoodas"thequalityoftheproductsIprovideisthebest,andhecanaccepthigherprices",thenthisbusinessishopeless.Infact,thissentencecontainshistwoneeds,thatis,theexplicitdemandmeansthatthequalitymustbeguaranteed,andtheimplicitdemandmeansthattheproductisgoodandcheap.
Lookattheessenceofexplicitdemandandimplicitdemandfromotherindustries.Theexplicitneedsofhigh-endliquortargetconsumersareoften“social”,whiletheirimplicitneedsmaybe“respect”.Ifyoucannoteffectivelyunderstandtheimplicitneedsofconsumers,itwillbedifficultforconsumerstorecognizeyourbrand.