Johdanto
Se viittaa kuluttajiin kulutusprosessissa, lukuun ottamatta itse kulutustuotetta, ja kuluttaa näiden tuotteiden merkitystä, tunnelmaa, kauneutta, laatua, tunteita ja tunnelmaa. Toisin sanoen näiden symbolien edustaman "merkityksen" tai "merkityksen" käyttöä.
Symbolien kulutus
Jos kuluttajasymboli viittaa aistin tai tiedon ilmaisemiseen kulutuksen kautta, niin symbolikulutus on kuluttajatuotteen konnotaatio symbolisena ilmaisuna. Itse merkitys kulutuksen kohteena. Se sisältää seuraavat tasot:
first , as a consumer item, the first level symbol), such as shape, color, pattern, packaging, etc. It has conveyed the product itself, grades, and aesthetic, has become an object of consumption and become an integral part of the consumption process.
Second , the status of the consumer product symbolic symbol (second level symbol), such as the social status, identity and taste (ie, social meaning) represented by the consumer goods, and Connected self-sounding and other psychological experiences are also the objects and content of consumption.
The consumption environment of the third , consumer goods, as a spatial symbol of consumption, is also a content of consumption. For example, in luxurious hotels, but not only food is the object of consumption, but also the hotel's atmosphere and the style of the consumption.
Fourth , consumption ritual, such as a service program, as a symbol, or a content of consumption. For example, the service of the restaurant serves the service, which not only constitutes a part of the labor consumer product, but also constitutes the additional consumption ceremony of the diet (ie, the symbol representative of the grade and identity), and becomes a consumption object. That is, we "not only consumers, but consumers as the 'significance" representing the symbols, including the sentiment, interest, aesthetic, identity, status, atmosphere, the style and the mood.
Ominaisuudet
Symbolien kulutuksen suurin piirre on tunnusomaista ja symbolista eli tavaroiden kulutuksen, suorituskyvyn, maun, elämäntavan, sosiaalisen aseman, sosiaalisen identiteetin kautta. "Symbolien kulutuksen" prosessissa kuluttajat ovat kulutustavaroiden lisäksi itse ja kuluttavat näiden tuotteiden merkitystä, mielialaa, kauneutta, laatua, emotionaalista ja tunnelmaa, jotka ovat "merkitys" tai "edustajat" edustavat näitä symboleja. Konnotaatioiden kulutus.
Symbolien kulutus is a concept of concept, that is, the consumption is the concept, not an object, and the consumption is the interaction between cultural symbols and symbols. In this case, consumers no longer treat consumer items as pure items, but treat them as a symbolic item, and consumption is no longer a pure economic behavior, but transforming to a certain person. Under the code, the cultural behavior made by the differentiated symbol as the medium. In this regard, the French philosopher, sociologist Burdihe is also discussed in his " language and symbol power ", he also expanded the concept of symbol consumption from material consumption to the spirit The cultural consumption in the field. He pointed out that cultural practice is also driven by the interests of individuals or groups, cultural production, consumption, spreading, accumulation, inheritance, etc., like other things, can also be studied in accordance with a practical symbolic economics. Buddie did not deny the independence of cultural products, but he insisted that only the originality of cultural products is placed in specific social spaces, especially cultural production fields, their originality can be more fully explained.
Symbolin, modernin kulutuksen, kontekstista sosiaalisen kulutuksen symboliikasta on tullut yhä merkittävämpi. Itse asiassa Van Bollenin Urheilusta, Qimirin syvällisestä muotikeskustelusta, Boldrian symbolien kulutuksen ehdotukseen ja Budyhen kulttuurinkulutusta koskevaan tutkimukseen, voimme nähdä: symboli Kulutus on jatkuvasti upotettuna moderniin yhteiskuntaan ja sillä on yhä tärkeämpi rooli, mikä tekee siitä jatkuvasti erilaistuva maisema modernissa yhteiskunnassa.