Strategic Meaning
Further analysis of Porter's theory It can be found that high-efficiency industrial structure and competitive advantages are rooted in the business resources of the company itself. First, patent, brand, revenge capacity, the monopoly, high market share, and strong bargaining capabilities formed by corporate scale, financial strength and application capabilities, will help form industries that are competing for corporate competition Structure; Second, low-cost advantages and differentiated advantages are also from the business resources of the company: low-cost advantages come from the engineering technology, factory size, low-cost investment elements and other operating resources; differentiation advantages come from enterprise Brands, production technology, marketing capacity, circulation capabilities, and service capabilities. In short, if you want to get a competitive advantage, you must correctly analyze your business resources.
Enterprise business form
Enterprise operating resources have mainly five major categories, namely: capital resources, human resources, market resources, social resources and information resources. The five types of business resources of the enterprise can be divided into three forms of analysis:
1. Company is now self-resource.
The current resources refers to the resources owned by such resources, and companies can freely control and apply resources. This kind of resource is the basis of enterprise development and the main basis for corporate decisions. But it can work based on the development of enterprise development depends entirely on it. For it, through configuration and application, it is carried out, but it is not only to achieve development, but it turns into a fulcrum. It is not extensive to all other societies. Economic organization resources, for their existence and development services of their own enterprises, to realize the transcendence development of enterprises, enabling companies to develop exponentially. If it does not operate it, it is just the constraints of the company's development decision-making, which constitutes the content of all business resources. The nature, structure and quantity of its own resources are determined, and the sum of the various resources owned at the enterprise specific time. It is constrained for business decisions, and it is a unhareable hard constraint within a short period. However, from a long time analysis, it is no longer a hard constraint for decisions. If it is not distinguished on this period, whether it is a hard constraint that is decisive, or has a flexible constraint, it is a one-sided. To grasp the nature of its decision-making constraints, through accounting, accurately grasp the nature, structure, and quantity, which is the premise. Because it is determined, it is not equal to it.
Second, enterprises can borrow resources.
Borrow resources refer to this resource is not owned by enterprises, but can obtain direct or indirect disparity, use rights to its direct or indirect disposal, so that this is not owned by all its resources. Serve the existence and development of our company. This kind of resource is a very uncertain amount. It is the maintenance of the company's own resources, which is a total resource that is now self-contained. It is the sum of the external resources shared by the company, so that it may be a few times from the company's own resources. H. Operating enterprises, that is, to operate the very limited range of resources you have, by transforming companies in their own resources into fulfilled resources, they don't have external resources they have to achieve cross-position. If you can only accumulate scroll development on the basis of enterprises, you can't have a business company, but you can only be a chicken household: buy an egg with a steel, use this egg to hatch chicken, put small Chicken raises a big egg to hatch the chicken ... The business company is to build a chicken nest with a steel, so that others' chicken will go to the next egg, becoming more steel, build more chicken ... In the business decision, this resource is only valued by entrepreneurs who truly operate their business, and more people can't see its existence. Some people in the old store, it is still only an old shop for a hundred years, the font size is old, scale, and the benefits have not obtained the development. The reason is to ignore the existence of this borrowed resource.
says that the borrowing resources is a very uncertain amount, and it is not equal to the estimation of it. Its nature, structure, and quantity are associated with the nature, structure and quantity of its own resources. In a short period of time, it is determined by the nature, structure, and quantity of the company's own resources. Although the business project selected by business decision, due to its size, the risk is high, the profitability is directly affected by the nature, quantity, and structure of the borrowed resources. The nature of the company's operating projects will not only directly affect the confidence and willingness of investors, which make them completely different options in providing credit support for direct investment. And will give different levels of society, different levels of attention will give different degrees of attention, which in turn choose support or boycott. However, the choice of this business project is based on the nature, structure and quantity of the company's own resources. Enterprises can only choose to have something you can act. Corporate is now the nature, structure and quantity of resources directly restrict their own business projects and content.
Borrowing resources is determined, mainly three:
1. Rent. That is to obtain the disparity and use rights of others resources by ensuring the use of the use of others resources. This way is subject to the level of profitability, liability and reputation of corporate project. Anyone will rent resource rentals to the project profitability, high debt ratio, and have a bad reputation. That is, the profitability of corporate projects, liability and reputation directly determines the nature, structure and quantity of operating resources obtained by leaseing.
2. Share combination. That is, by absorbing the form of others, the resources of others are incorporated into their business resources. But this is subject to the restrictions on the profitability of enterprise projects and the company's own resources. Any investment coming will calculate the income rate and risk of investment. No one will turn your resources to others unconditionally.
3. Cooperation. That is, the partnerships are established with other socio-economic organizations, allowing partners to give their resources to give the company to obtain direct or indirect external resource dominance and use rights. But the establishment of this partnership is also conditional, that is, the company must have resources that have more benefits to the resources owned by partners, so that partners can use their business resources directly from this cooperation. Many interests. It can bring benefits to partners to make partners' resources, mainly for management, funds, technology, materials and markets. Management, funds, technologies, materials and markets also directly constitute a cooperation tool that integrates resources to absorb resources in other socio-economic organizations, and directly determines the nature, structure and quantity of the resources owned by the partners you can get.
Its three to develop resources.
The development of resources means that although such resource companies do not have, companies have the ability to create and accumulate such resources, can create this resource development in the expected time. It is actually a change in the nature, structure and quantity of the company's own resources in the future. This resource is a relatively determined amount, which is the resource that is used by any of the chicken individuals. Enterprise decisions are not only configured by resources, but also at least configured for future development and accumulated resources. Enterprise decisions are plans and arrangements for future activities, such plans and arrangements, both short-term, and long-term. Planning and arrangement for the business's long-term activities, it will inevitably use resources in relatively short future and accumulation. In the future, companies are currently self-sufficient, structural and quantity, can achieve how to change and value added, are relatively determined. If the company's decision-making does not know the use, regardless of short-term decisions, long-term decisions are limited to companies are currently self-resource, and companies cannot develop. The changes and value of the business resources can develop by the enterprise, although different options may result in completely varying degrees of changes and value added, although the choice of self-contained configuration is selected, different options may bring complete varying degrees, but their changes and value added The extent is determined by the nature, structure and quantity of the company's own resources. Therefore, its change and value-added amount can be accurately estimated by comparative analysis.