Brief introduction
In the teaching of online finance courses, financial electronic business solutions are the starting point, and different solutions or product white papers are selected for analysis based on the business characteristics of different financial companies; Use network resources to guide students to compare and analyze different financial electronic products; analyze customer satisfaction with the website and then analyze customer needs, so that students can understand the application status and function of financial business software and hardware in the information age, and understand network financial products Learn about the characteristics and shortcomings of Internet marketing, and cultivate students’ ability to provide services and marketing on the Internet. This reprint adds the latest content of knowledge management on the original basis, adds new application cases and research results of financial intelligence in financial business, adds new product design and promotion theories and practices, and updates the original data and cases. This book is suitable for students of undergraduates, vocational colleges, finance, e-commerce, accounting computerization and other majors to study and use.
Book Catalog
Foreword
Teaching Suggestions
Chapter One Online Finance Platform 1
Teaching Requirements 1
Case Guide 1
Section 1 Formation of Online Financial Platform 2
Section 2 Functions of Online Financial Platform 16
Three-section online financial platform model 25
Keywords of this chapter 34
Chapter summary 34
Case analysis 34
Thinking questions of this chapter 38< /p>
Chapter II Electronic Money Management 39
Teaching Requirements 39
Case Guide 39
Section 1 Characteristics of Electronic Money 40
p>Section 2 Electronic Money Issuance Management 49
Section 3 Electronic Money and Monetary Policy 52
Section 4 The Rise of P2P Electronic Money 63
< p>Keywords in this chapter 66Chapter summary 67
Questions in this chapter 67
Chapter III Network Finance Management Strategy 68
Teaching Requirements 68
Case Guide 68
Section 1 Internet Finance Indirect Finance 69
Section 2 Internet Finance Direct Finance 79
< p>Section 3 Online Finance Competition and Cooperation Model 82Keywords of this chapter 86
Chapter summary 86
Case analysis 86
This chapter Question 89
Chapter 4 Online Financial Services 90
Teaching Requirements 90
Case Guide 90
Section 1 Online Banking Services 91
Section 2 Online Securities Services 107
Section 3 Online Insurance Services 119
Section 4 P2P Lending and Crowdfunding Services 128
Keywords in this chapter 144
Chapter summary 144
Case analysis 144
Questions in this chapter 145
Chapter 5 Electronic Payment Management 146
Teaching requirements 146
Case guide 146
Section 1 Overview of Electronic Payment System 147
Section 2 Electronic Payment Tools Management 162
Section 3 Electronic Payment Network and Password System 184
Section 4 Development of Electronic Payment System 194
Keywords in this chapter 206
Summary of this chapter 206
Questions of this chapter 206
Chapter VI Online Financial Product Marketing Management 207
Teaching Requirements 207
p>Section 1 Network Finance Organization Structure 207
Section 2 Network Financial Product Marketing Strategy 215
Section 3 Network Financial Product Marketing 223
Section 4 Financial Enterprise Knowledge Management 240
Keywords in this chapter 244
Summary of this chapter 244
Questions in this chapter 244
Seventh Chapter Network Financial Risk Management and Supervision 245
Teaching Requirements 245
Case Guide: Risk Management System 245
Section 1 Risk Management of Network Finance 246
p>Section 2 Supervision and Management of Online Finance 256
Section 3 Laws and Regulations on Online Finance 269
Section 4 Internet Disintermediation Finance Brings Huge Challenges to Supervision 282
Keywords in this chapter 284
Summary of this chapter 284
Questions in this chapter 284
Chapter 8 Network Security Management 285
Teaching Requirements 285
Section 1 Information Security Overview 285
Section 2 Firewall Configuration 291
Section 3 Digital Encryption Technology 296< /p>
Section 4 Identity Authentication Technology 304
Section 5 Financial Certification Center 310
Section 6 Network Security Management 320
The key to this chapter Word 330
Summary of this chapter 330
Thinking question 331 in this chapter
Reference 332