Character profile
Cui Bin, joined the "People's Daily" in 1997, once contracted to run the advertising business of the "People's Daily" overseas edition, and doubled the newspaper's advertising revenue for two consecutive years. Make a great contribution. Become the youngest executive of a major newspaper in China, earning himself the title of "advertising genius"; at the age of 29, he led the reform of Shanghai Youth Daily, making the Youth Daily a "student newspaper" into the third of Shanghai's back industry in one fell swoop powerful.
At the end of 2000, he participated in the founding of "Jinghua Times" and served as the deputy general manager of Jinghua Culture Communication Company.
In 2003, Cui Bin led the revision of Shanghai Youth Daily and served as the executive deputy general manager to activate the poster market.
At the end of 2006, he joined WorldCom Warner Mobile TV Group Co., Ltd. as a director and executive vice president. Mainly responsible for sales and marketing. During this time, he created a new theory of full-effect media communication and promoted WorldCom Warner Mobile TV to become the leader of China's public transport mobile media.
At the beginning of 2010, Mr. Cui Bin served as the president of Cultural China Communication Group and concurrently as the general manager of Jinghua Culture Communication Company, supervising Jinghua Culture Communication Company. In Cultural China Communication Group, Cui Bin is mainly responsible for the group's business management and strategic investment. He is committed to leading the entire group to transform from film and television media to digital entertainment new media, promoting the group's strategic expansion in the fields of mobile TV, wireless value-added and handheld mobile TV, and becoming a comprehensive cultural industry group with international influence.
In 2012, he took up the post of CSO of CUTV under the State Administration of Radio, Film and Television of China.
Honor of Works
The author of "Chinese Advertisers Practice", "Introduction to Advertising" and other books, is a standing member of the Academic Committee of the China Advertising Association. He has been rated as one of China's top ten media innovation figures, China's top ten metropolis newspaper elites, China's top ten advertising figures, and 100 influencers in China's advertising.
Won the Media Person Award
At the first China Media Innovation Annual Conference held in Shanghai from March 25 to March 26, 2005, the Beijing Times was awarded the "Top Ten in China In the “Most Growth Innovative Media” award, Cui Bin, general manager of the Jinghua Culture Communication Company affiliated to the Jinghua Times, won the “Top Ten Innovative Media Persons of the Year” award.
Shi Feng, deputy director of the State Administration of Press and Publication, attended the meeting and delivered a speech.
This event is sponsored by the National Press and Publication Administration "Media" magazine, China Newspaper.com, Fudan University School of Journalism, Renmin University of China School of Journalism, Peking University School of Journalism and Communication, Hunan University School of Journalism and Communication Co-organized. Adhering to the concept of "fairness, impartiality and openness", the selection activities are produced through a combination of review by senior experts from the industry and online voting. The media that won the "China Top Ten Most Innovative Media for Growth" award side by side with this newspaper include China Business Daily, Liaoshen Evening News, Boutique Shopping Guide, Youth Daily, Shenjiang Service Herald, "Xiaoxiang Morning News", Qilu TV Station, "Chongqing Business Daily", "Urban Express".
At the same time, this annual conference also named "China's Top Ten Innovative Media". They are China Central Television, Hunan Television, Dragon TV, Guangzhou Newspaper Group, Southern Metropolis Daily, and English Weekly. ", Sina.com, AirMedia, Cgogo and Beiqing.com.
In addition, the most innovative media managers of the 2005 Most Innovative Media Manager Award were selected. They are the most innovative media managers of Wang Hou, the most innovative media managers of Xu Jian, Tang Jun is the most innovative media and manager, and Xia Hongbo is the most innovative media manager.
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