Strategická analýza

Úvod

Mostdecision-makingtheoriesarenormative,thatis,decision-makingtheoriesassumeanidealdecision-makerwithcompleteinformation,achievableprecisioncalculations,andcompleterationality.Thedecisiontoreachtheoptimal(inreality,someso-called"best"scenariosarenotthemaximum,andtheoptimalmayalsobecontainedinaspecificorapproximatemaximum).Thepracticalapplicationofthisnormativemodel(howpeopleshouldmakedecisions)iscalleddecisionanalysis,anditsgoalistohelppeoplemakefurthergooddecision-makingtoolsandmethodology.Decisionsupportsystemisasystematicandcomprehensivesoftwaretooldevelopedinthisway.Becausepeople'susualbehaviorsarenotconsistentwithaxioms,theyoftenviolatetheiroptimality.Relatedresearchonthisphenomenoniscalledadescriptivediscipline.Thisdescriptivemodelattemptstodescribehowpeopledoinpractice.Sincenormativeandoptimaldecisionsusuallytesthypothesesthatviolatepeople'sactualactions,normativemodelsanddescriptivemodelsareassociated.Allowingforfurthertestingofdecisionsthatoccurinpracticemayrelaxtheconstraintsofcompleteinformation,rationality,andothermethodsinthenormativemodel.Inrecentdecades,moreandmoreresearchershavebecomeinterestedintheso-called"behavioraldecisiontheory".Thiskindofresearchhascontributedtothere-evaluationoftherequirementsofrationaldecisiontheory.

Kroky

Decisionanalysisisgenerallydividedintofoursteps:(1)formingadecisionproblem,includingproposingplansanddetermininggoals;(2)judgingthenaturalstateanditsprobability;(3)Drawupmultiplefeasibleschemes;(4)Evaluateschemesandmakechoices.Commonlyuseddecisionanalysistechniquesare:decisionanalysisundercertainconditions,decisionanalysisunderriskconditions,anddecisionanalysisunderuncertainconditions.

(1)Decisionanalysisundercertaincircumstances.Themaincharacteristicsofdeterministicdecision-makingproblemsareinfouraspects:oneisthatthereisonlyonestate,theotheristhatthereisacleargoalthatthedecision-makerhopestoachieve,thethirdisthattherearetwoormoreoptionsforthedecision-makertochoose,andthefourthisthatThebenefitvalueofthedifferentschemesinthisstateisclear.Deterministicdecision-makinganalysistechniquesincludetheuseofdifferentialmethodstofindthemaximumvalueandtheuseofmathematicalprogramming.

(2)Decisionanalysisinriskysituations.Thistypeofdecision-makingproblemisdifferentfromdeterministicdecision-makingonlyinthefirstfeature:inthecaseofrisk,therearemorethanonepossiblefuturestates,andwhichstatewillappearcannotbedeterminedinadvance,onlythepossibilityofvariousstatesappearingThesize(suchasprobability,frequency,ratioorweight,etc.).Commonlyusedrisk-baseddecisionanalysistechniquesincludeexpectedvaluemethodanddecisiontreemethod.Theexpectedvaluemethodistodecidethechoiceofeachplanbasedontheprobabilityaveragevalueofeachfeasibleplanineachnaturalstate.Decisiontreemethodisconducivetodecision-makerstovisualizedecision-makingproblems.Variousalternatives,possiblestates,possibilitiesandconsequencescanbesimplydrawnonamapforcalculation,researchandAnalysiscanbesupplementedandrevisedatanytime.

(3)Decisionanalysisunderuncertainty.Ifthereismorethanonestate,andtheprobabilityofeachstateisunknown,itiscalledanuncertaindecision.Commonlyusedmethodsofdecisionanalysisare:a.Optimisticcriteria.Themoreoptimisticdecisionmakersarewillingtofightforallopportunitiestogetthebestresults.Thedecision-makingstepistoselectamaximumprofitvaluefromeachscheme,andthenselectamaximumvaluefromthesemaximumprofitvalues,andtheschemecorrespondingtothemaximumvalueistheselectedscheme.b.Pessimisticcriteria.Themorepessimisticdecisionmakersarealwayscautiousandconsidertheworstresults.Thedecision-makingstepistofirstselectaminimumprofitvaluefromeachplan,andthenselectamaximumprofitvaluefromtheseminimumincomevalues,andthecorrespondingplanistheoptimalplan.Thisistofindamostadvantageoussolutioninthemostunfavorablesituations.c.Equalpossibilitycriterion.Decisionmakershavenoknowledgeofstatusinformation,sotreatthemequallyandassumethattheyareequallylikelytoappear.Thus,decisionscanbemadeinaccordancewiththemethodofrisk-basedsituations.

Funkce

Decisionanalysisindeterministicsituations.Themaincharacteristicsofdeterministicdecision-makingproblemshavefouraspects:oneisthatthereisonlyonestate,andtheotheristhatthereisacleargoalthatthedecisionmakerhopestoachieve.Thethirdisthattherearetwoormoreoptionsfordecision-makerstochoosefrom,andthefourthisthattheprofitvalueofthedifferentoptionsinthisstateisclear.Deterministicdecision-makinganalysistechniquesincludetheuseofdifferentialmethodstofindthemaximumvalueandtheuseofmathematicalprogramming.

Komponenty

Decisionanalysisisacomprehensivedisciplinecloselyrelatedtoeconomics,mathematics,psychologyandorganizationalbehavior.Itsresearchobjectisdecision-making,anditsresearchpurposeistohelppeopleimprovethequalityofdecision-makingandreducethetimeandcostofdecision-making.Therefore,decisionanalysisisacreativemanagementtechnique.Decisionanalysisincludestheprocessesofdiscoveringproblems,determininggoals,determiningevaluationcriteria,planformulation,planselection,andplanimplementation.Decisionanalysisusuallyhasthefollowingelements:(1)Decision-makingsubject

Decisionsaremadebypeople,andpeoplearethesubjectofdecision-making.Intheprocessofdecisionanalysis,thedecision-makingbodywhoonlyundertakestaskssuchasraisingquestionsoranalyzingandevaluatingtheplaniscalledthe"analyst",whileintheprocessofdecision-makinganalysis,thedecision-makingbodythatcanmakethefinaldecisioniscalledthe"leader".

(2) Cíle rozhodování

Thedecisionmusthaveatleastonedesiredgoal.Decision-makingiscarriedoutaroundthegoal.Thebeginningofdecision-makingistodeterminethegoal,andtheendistoachievethegoal.Thedecision-makinggoalnotonlyreflectsthesubjectivewillofthedecision-makingsubject,butalsoreflectstheobjectivefacts.Withoutagoal,nodecisioncanbemade.

(3) Plán rozhodnutí

Thedecisionmusthaveatleasttwofeasibleplanstochoosefrom.Therearetwotypesofschemes:

Theclearschemehasalimitednumberofspecificspecificschemes;

Theunclearschemeonlyexplainsthepossibleconstraintsofthescheme,thenumberofschemesmaybelimited,andPossiblyunlimited.

(4) Konec

Konec se také nazývá přirozený stav. Po implementaci každého plánu může dojít k jednomu nebo k několika možným výstupům. Pokud má každý plán pouze jeden výstup, nazývá se „deterministické“ rozhodnutí; pokud každý plán přináší alespoň dva možné výsledky, nazývá se „deterministické“ rozhodnutí. Riskantní „rozhodování“.

(5) Utility

Theevaluationofthevalueofeachoutcomeofeachplaniscalledutility.Evaluatetheprosandconsoftheprogramsaccordingtotheutilityvalueofeachprogram.

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