Historie vývoje
ForeignresearchonQRcodetechnologybeganinthelate1980s.AvarietyofsymbologieshavebeendevelopedintheresearchofQRcodesymbolrepresentationtechnology.CommonTherearePDF417,QRCode,Code49,Code16K,CodeOne,etc.Theinformationdensityofthesetwo-dimensionalcodeshasbeengreatlyimprovedcomparedwiththetraditionalone-dimensionalcodes.Forexample,theinformationdensityofPDF417ismorethan20timesthatoftheone-dimensionalcodeCodeC39.Intermsoftwo-dimensionalcodestandardizationresearch,theInternationalAssociationofAutomaticIdentificationManufacturers(AIM)andtheAmericanStandardsInstitute(ANSI)havecompletedsymbolstandardsforsymbolsystemssuchasPDF417,QRCode,Code49,Code16K,andCodeOne.TheInternationalStandardsTechnicalCommitteeandtheInternationalElectrotechnicalCommissionhavealsoestablishedtheBarCodeAutomaticIdentificationTechnicalCommittee(ISO/IEC/JTC1/SC31),whichhasformulatedtheinternationalstandardforQRCode(ISO/IEC18004:2000"AutomaticIdentificationandDataAcquisitionTechnology-BarCodeSymbolTechnicalSpecification-QRCode"),draftedtheISO/IECstandarddraftsforPDF417,Code16K,DataMatrix,MaxiCodeandotherQRcodes.IntermsofthedevelopmentandproductionofQRcodeequipment,thereadingequipmentandsymbolgenerationequipmentproducedbyequipmentmanufacturersintheUnitedStates,JapanandothercountrieshavebeenwidelyusedinvariousQRcodeapplicationsystems.Asabrand-newinformationstorage,transmissionandidentificationtechnology,theQRcodehasattractedtheattentionofmanycountriesintheworldsinceitsbirth.TheUnitedStates,Germany,JapanandothercountrieshavenotonlyappliedQRcodetechnologytothemanagementofvariousdocumentsbypublicsecurity,foreignaffairs,andmilitarydepartments,butalsoappliedQRcodestocustomsandtaxationdepartmentsforvariousreportsandbills.Themanagementofcommerce,transportationandotherdepartmentsforcommodityandcargotransportation,themanagementofpostalparcelsbythepostaldepartment,andtheautomatedmanagementofindustrialproductionlinesinthefieldofindustrialproduction.
China'sresearchonQRcodetechnologybeganin1993.TheChinaArticleNumberingCenterhasconductedtranslationandtrackingresearchonthetechnicalspecificationsofseveralcommonlyusedtwo-dimensionalcodesPDF417,QRCCode,DataMatrix,MaxiCode,Code49,Code16K,andCodeOne.WiththecontinuousimprovementofChina'smarketeconomyandtherapiddevelopmentofinformationtechnology,thedomesticdemandforthisnewtechnologyofQRcodeisincreasingdaybyday.WiththestrongsupportoftheformerNationalBureauofQualityandTechnicalSupervisionandrelevantstatedepartments,theChinaArticleNumberingCenterhascontinuouslydeepeneditsresearchonQRcodetechnology.Onthebasisofdigestingrelevantforeigntechnicaldata,twonationalstandardsfortwo-dimensionalcodeshavebeenformulated:two-dimensionalcodegridmatrixcode(SJ/T11349-2006)andtwo-dimensionalcodecompactmatrixcode(SJ/T11350-2006)),whichhasgreatlypromotedtheresearchanddevelopmentofQRcodeswithindependentintellectualpropertyrightsinChina.
OnAugust3,2016,thePaymentandClearingAssociationissuedthe"BarcodePaymentBusinessSpecification"(draftforcomments)topaymentinstitutions.Thedraftcommentclearlypointedoutthesecuritystandardsthatpaymentinstitutionsneedtofollowtocarryoutbarcodebusiness.ThisisthefirsttimethatthecentralbankhasofficiallyrecognizedthestatusofQRcodepaymentafteritstoppedtheQRcodepaymentin2014.
Analýza
QRcodeèrwéimǎ Basicexplanation: Two-dimensionalbarcodescanexpressinformationinbothhorizontalandverticaldirectionsatthesametime,soalargeamountofinformationcanbeexpressedinasmallarea. |
Funkce
●Získávání informací (vizitka, mapa, heslo WIFI, data)
●WebsitejumpTransfer(jumptoWeibo,mobilewebsite,website)
●Adpush(userscansthecodeanddirectlybrowsesthevideoandaudioadvertisementspushedbythemerchant)
●Mobilee-commerce(Theuserscansthecodeandplacesanorderdirectlyonthemobilephone)
●Anti-counterfeitingtraceability(usersscanthecode,youcanchecktheplaceofproduction;atthesametime,youcangetthefinalconsumptionplaceinthebackground)
●Preferenční propagace (uživatelé naskenují kód, stáhnou si kupon, losují)
●Membermanagement(getselectronicmemberinformationandVIPserviceontheuser’smobilephone)
●Mobilepayment(scanstheproductQRcode,Paymentiscompletedthroughthemobilephonechannelprovidedbythebankorthird-partypayment)
●Accountlogin(scantheQRcodetologintovariouswebsitesorsoftware)
Kategorie
Podle principu.
Inthecodepreparation,cleverlyusetheconceptof"0"and"1"bitstreamsthatconstitutetheinternallogicofthecomputer,anduseseveralgeometricshapescorrespondingtothebinarysystemtorepresenttextNumericalinformationisautomaticallyreadbyimageinputequipmentorphotoelectricscanningequipmenttorealizeautomaticinformationprocessing.Amongmanytypesoftwo-dimensionalbarcodes,thecommonlyusedcodesystemsare:DataMatrix,MaxiCode,Aztec,QRCode,Vericode,PDF417,Ultracode,Code49,Code16K,etc.TheQRCodewasinventedbytheJapanesecompanyDWin1994.QRcomesfromtheabbreviationof"QuickResponse"inEnglish,whichmeansquickresponse.Itcomesfromtheinventor'shopethattheQRcodecanquicklydecodeitscontent.QRcodesaremostcommonlyfoundinJapanandSouthKorea;andarecurrentlythemostpopulartwo-dimensionalbarcodesinJapan.However,thesecurityofQRcodesisalsobeingchallenged.MalwareandvirusesarebecomingastumblingblockontheroadtopopularizationofQRcodes.ThedevelopmentandpreventionoftheabuseofQRcodesisbecominganurgentproblemtobesolved.
Eachcodesystemhasitsownspecificcharacterset;eachcharacteroccupiesacertainwidth;ithasacertaincheckfunctionandsoon.Atthesametime,italsohasfeaturessuchasautomaticidentificationofdifferentlinesofinformationandprocessingofgraphicsrotationchanges.
Two-dimensionalcodeisamoreadvancedbarcodeformatthanone-dimensionalcode.One-dimensionalcodescanonlyexpressinformationinonedirection(usuallythehorizontaldirection),whiletwo-dimensionalcodescanstoreinformationinbothhorizontalandverticaldirections.One-dimensionalcodescanonlybecomposedofnumbersandletters,whiletwo-dimensionalcodescanstoreinformationsuchasChinesecharacters,numbersandpictures,sotheapplicationfieldsoftwo-dimensionalcodesaremuchwider.
Two-dimensionalbarcodes/two-dimensionalcodescanbedividedintostacked/linedtwo-dimensionalbarcodesandmatrixtwo-dimensionalbarcodes.Thestacked/row-by-rowtwo-dimensionalbarcodeisformedbystackingmultipleshort-cutone-dimensionalbarcodes;thematrixtwo-dimensionalbarcodeisformedintheformofamatrix,andthecorrespondingelementpositionofthematrixisrepresentedbya"dot"toindicateabinary"1"","Empty"isusedtorepresentbinary"0",andthearrangementof"dot"and"empty"constitutesacode.Theprincipleoftwo-dimensionalcodecanbedescribedfromtheprincipleofmatrixtwo-dimensionalcodeandtheprincipleofdeterminanttwo-dimensionalcode.
Skládaný/lemovaný
Skládaný/lemovanýtwo-dimensionalbarcode,alsoknownasstackedtwo-dimensionalbarcodeorlayeredtwo-dimensionalbarcode),thecodingprincipleisbasedonone-dimensionalbarcode,stackedintotwoormorelinesasneeded.Itinheritssomeofthecharacteristicsofone-dimensionalbarcodesintermsofcodingdesign,verificationprinciples,andreadingmethods.Thereadingequipmentiscompatiblewithbarcodeprintingandone-dimensionalbarcodetechnology.However,duetotheincreaseinthenumberofrows,therowsneedtobejudged,andthedecodingalgorithmandsoftwarearenotexactlythesameasone-dimensionalbarcodes.Representativetwo-dimensionalbarcodesinrowandroware:Code16K,Code49,PDF417,MicroPDF417,etc.
MatrixQRCode
MatrixQRCodeThedifferentdistributionofpixelsinthematrixiscoded.Inthepositionofthecorrespondingelementofthematrix,theappearanceofdots(squaredots,dotsorothershapes)isusedtorepresentbinary"1",andtheabsenceofdotsrepresentsbinary"0".Thearrangementandcombinationofdotsdeterminethematrixtwo-dimensionalbarcodeposition.Themeaningofrepresentation.Matrixtwo-dimensionalbarcodeisanewtypeofgraphicsymbolautomaticrecognitionprocessingcodesystembasedoncomputerimageprocessingtechnologyandcombinedcodingprinciples.Representativematrixtwo-dimensionalbarcodesare:CodeOne,MaxiCode,QRCode,DataMatrix,HanXinCode,GridMatrix,etc.
Běžně používané kódové systémy jsou:PDF417dvourozměrný čárový kód,Datová matice dvourozměrný čárový kód,QRCode,Code49,Code16K,Codeone,atd.Kromě těchto společných dvourozměrných čárových kódů existuje několik čárových kódů Vericode.
Podle obchodní klasifikace
Accordingtodifferentbusinessforms,QRcodeapplicationscanbedividedintotwocategories:readtypeandmainreadtype.
Čitelný byznys
TheplatformsendstheQRcodetotheuser’smobilephoneviaMMS,andtheuserholdsthemobilephonetothesceneandscansitwiththeQRcodemachineThemobilephoneperformscontentrecognition.Aftertheapplicationpartyencryptsthebusinessinformationandcompilesitintoatwo-dimensionalcodeimage,itsendsthetwo-dimensionalcodetotheuser'smobileterminalbySMSorMMS,andtheuserusesthespecialreadingdeviceattheserviceoutlettocheckthemobileterminal.Thetwo-dimensionalcodeimageisreadandauthenticatedandusedasavoucherfortransactionoridentityrecognitiontosupportvariousapplications.
Mainreadingbusiness
UsersinstallaQRcodeclientontheirmobilephones,andusemobilephonestotakepicturesandidentifythe2Dprintedonmedia,newspapers,etc.Codepicture,obtainthecontentstoredintheQRcodeandtriggerrelatedapplications.TheuserusesthemobilephonetotakeaQRcodeimagecontainingspecificinformation,decodesitthroughthemobileclientsoftware,andtriggersvariousrelatedoperationssuchassurfingtheInternet,readingabusinesscard,andmakingacallonthemobilephone,soastoprovideuserswithvariousinformationservices.
Rozdíl
Thebarcodecomposedofmultiplelinesdoesnotneedtobeconnectedtoadatabase,anditcanstorealargeamountofdata.Itcanbeusedinhospitals,drivinglicenses,materialmanagement,andcargotransportation.Whenitmustbedamaged,theerrorcorrectioncanenablethebarcodetodecodetheQRcodecorrectly.Itisamulti-line,continuous,variable-length,symbolicmarkcontainingalargeamountofdata.Eachbarcodehas3-90lines,andeachlinehasastartpart,datapart,andendpart.Itscharactersetincludesall128characters,andthemaximumdatacontentis1850characters.
One-dimensionalbarcodesonlyexpressinformationinonedirection(usuallythehorizontaldirection),butdonotexpressanyinformationintheverticaldirection.Thecertainheightisusuallytofacilitatethealignmentofthereader.
Theapplicationofone-dimensionalbarcodescanincreasethespeedofinformationentryandreducetheerrorrate,butone-dimensionalbarcodesalsohavesomeshortcomings:
Thedatacapacityissmall:about30characters,Canonlycontainlettersandnumbers;
Thebarcodesizeisrelativelylarge(lowspaceutilization);
Čárový kód nelze po poškození přečíst;
Barcodesthatstoreinformationinatwo-dimensionalspaceinthehorizontalandverticaldirectionsarecalleddimensionalbarcodes.
Související vynálezy
Kód PDF417
TheKód PDF417wasinventedbyDr.YinjingWang,aChinesestudentstudyingintheUnitedStates.PDFisanacronymforthethreewordsofEnglishPortableDataFile,meaning"portabledatafile".Becauseeachsymbolcharacterthatmakesupabarcodeiscomposedof4barsand4spaces,ifthenarrowestbarorspacethatmakesupabarcodeiscalledamodule,thetotalnumberofmoduleswith4barsand4spacesmentionedaboveisone.Itissetat17,soitiscalled417codeorKód PDF417.
1.Velká informační kapacita
TheKód PDF417canexpressnotonlyletters,numbers,andASCIIcharacters,butalsobinarynumbers.Inordertomaketheencodingmorecompactandimprovetheinformationdensity,PDF417hasthreeformatswhenencoding:
Theextendedalphanumericcompressionformatcanaccommodate1850characters;
Binární/ASCII formát může pojmout 1108 bajtů;
Formát digitální komprese pojme 2710 čísel.
2. Schopnost opravy chyb
One-dimensionalbarcodesusuallyhaveacheckfunctiontopreventmisreading.Oncethebarcodeisstained,itwillberejected.Thetwo-dimensionalbarcodecannotonlypreventerrors,butalsocorrectthem.Evenifthebarcodeispartiallydamaged,thecorrectinformationcanberestored.
3.Požadavky na tisk nejsou do stehna
Commonprintingequipmentcanprint,andfaxescanalsoberead.
4.Lze číst pomocí různých čtecích zařízení
Kód PDF417scanbereadwithlaserreaderswithraster,linearandareascanimagereaders.
5.Thesizecanbeadjustedtoadapttodifferentprintingspaces
6.Theopencodesystemhasbecomeaninternationalstandard,andChinahasalsoformulatedaninternationalstandardfor417codes.
Proměna
PDF417 také několik deformovaných symbologií:
Zkrácený kód PDF417
Inrelatively"clean"Intheenvironment,thepossibilityofbarcodedamageisverysmall,youcanomitthelineindicatorontherightandreducetheterminator.
Mikrokód PDF417
Dále snížený kód PDF.
MacroPDF417 kód
WhenthecontentofthefileistoolongtoberepresentedbyoneKód PDF417,itcanberepresentedbythemacroKód PDF417containingmultiple(1~99999)barcodeblocks.
Vyhlídky na uplatnění
AlthoughtheapplicationofQRcodesisbecomingmorewidespread,comparedwithJapanandSouthKoreaandothercountries,China’sdevelopmentofQRcodesisfarfromenough.Inadditiontothesupportofoperators,therestrictingfactorsincludetechnology,terminaladaptation,andprofitmodel.What'shotisthecombinationofQRcodeandO2O(OnlineToOffline)mode,thatis,theuseofQRcodereadingtodivertonlineuserstoofflinebusinesses.Tencentisveryoptimisticaboutthismodel,MaHuatengsaidthat"QRcodeisakeyentrypointforonlineandoffline."AlthoughsomepeoplearenotoptimisticabouttheapplicationofQRcodes,itisundeniablethataslongasasufficientuserbaseiscultivatedandcombinedwithagoodbusinessmodel,QRcodeswillbecomeoneofthemostpowerfultoolsforbridgingrealityandvirtuality.
Výhody
1.Kódování s vysokou hustotou, velká informační kapacita.
2.Rozsah kódování je široký.
3. Silná odolnost proti chybám, s funkcí opravy chyb.
4.Vysoká spolehlivost dekódování.
5.Je možné zavést šifrovací opatření.
6. Nízká cena, snadná výroba a odolnost.
Nevýhody
Accordingtothe"GlobalMobilePhoneSecurityReportfortheFirstHalfof2012",17,676mobilephonemalwareweredetectedandkilledinthefirsthalfof2012,andQRcodetechnologybecameamobilephonevirus.,Anewchannelforthespreadofphishingwebsites.
Accordingtothepolice,scanningtheQRcodesometimesdisplaysalinkpromptingtodownloadsoftware,andsomesoftwaremaycontainviruses.Someoftheseviruseswillaffectmobilephonesandtabletsaftertheyaredownloadedandinstalled;somevirusesarefee-absorbingTrojansthatcriminalspretendtobeapplications.Oncedownloaded,theywillcausethemobilephonetoautomaticallysendmessagesanddeductalargeamountofphonecharges.Inthisregard,seniormobilephonesoftwareexpertHongZhigangbelievesthatusingQRcodestodefraudmobilephonebillsiscompletelyfeasible."Theoreticallyspeaking,theQRcodeitselfdoesnotcarryviruses,butmanyvirussoftwarecanbedownloadedusingQRcodes.However,manyMobilephonesuseanopenmobilephoneplatform.Ifyoudownloadsuchvirussoftware,youwill"occupy"themobilephone'sSMSsendinginterfaceandsendSMSwithouttheuser'sknowledge.ThistypeofSMSoftendeducts1yuanoreven10yuanThemobilephonebillisquicklylostwhentheuserisignorant,andentersthepocketofthebadguy."
SomeexpertsremindthemassestoraiseawarenessofpreventionanddeterminewhetherthesourceoftheQRcodeisauthoritativebeforescanning.Trustworthy.Generallyspeaking,theQRcodesprovidedonregularnewspapers,magazines,andpostersofwell-knownshoppingmallsaresafe,buttheQRcodesofunknownoriginpublishedonwebsitesneedtobevigilant.Youshouldchooseaprofessionalcodescanningtoolthathasamonitoringfunction.Whenyouscanasuspiciouswebsite,therewillbeasecurityreminder.IfyouinstallthesoftwarethroughaQRcode,itisbesttoscanitwithanti-virussoftwarebeforeopeningitafterinstallation.
Záležitosti vyžadující pozornost
Infact,mostofthemaliciousQRcodesaredifficulttodeductthemobilephonefeedirectly.Instead,theycommitfraudbyinducingcitizenstoinstallprograms.Besuretoreadtheinstallationpromptsgivenbythephonecarefully.Don'tjustgoallthewaytotheendforthesakeofconvenience.
Two-dimensionalcodesecurityproblemsareconcentratedontwoaspects.Directscanningofthecodeisdangerous
SomenetizenssaidthattheyscannedaQRcodeonanadvertisementpostedonthestreet.Afterthat,the100yuanbillofthephonejustchargeddisappeared.AfterscanningadatingQRcodepostedonthewall,hedidnotdownloadandinstallthedatingsoftware,andthenwasnotifiedthathismobilephonewasinarrears.Asaresult,themobilephonewastestedandfoundthatmobilephonevirussoftwarewasinstalled,causingthenewlychargedphonebilltobestolen.
Funkce
1.High-densitycoding,largeinformationcapacity:itcanholdupto1,850capitallettersor2,710numbersor1,108bytes,ormorethan500Chinesecharacters,whichisaboutseveraltensoftimeshigherthantheinformationcapacityofordinarybarcodes.
2.Widecodingrange:Thebarcodecanencodepictures,sounds,texts,signatures,fingerprintsandotherdigitizedinformation,andusethebarcodetoexpressit;itcanexpressmultiplelanguagesandcharacters;itcanexpressimagedata.
3.Strongfaulttolerance,witherrorcorrectionfunction:Thisenablesthe2Dbarcodetobereadcorrectlyevenwhenitispartiallydamagedduetoperforation,defacement,etc.,andtheinformationcanstillberestoredwhenthedamagedareareaches30%.
4.Decodingreliabilityishigh:itismuchlowerthanordinarybarcodedecodingerrorrateoftwopartspermillion,andtheerrorrateisnotmorethanonepartpermillion.
5.Encryptionmeasurescanbeintroduced:confidentialityandanti-counterfeitingaregood.
6. Nízká cena, snadná výroba a odolnost.
7.Symbol čárových kódů má variabilní tvar a velikost.
8.Dvourozměrné čárové kódy lze číst pomocí laseru nebo čtečky CCD.
Úložný prostor
TheQRcodecanstorevariousinformation,mainlyincluding:
URL,vizitka,textové informace,specifický kód.
Accordingtothewaytheinformationisapplied,itcanbedividedinto:
1.Online přihlášky
SuchasURLsandspecificcodes,moreareonlineapplications.
2.Offline aplikace
Suchastextmessagesandbusinesscards,moreareofflineapplications.
Barva
Usuallywhatweseeandmostsoftware-generatedQRcodesareblack,butinfact,thecolorQRcodegenerationtechnologyisnotcomplicated.Anditislovedbyyoungpeople,andsomewebsiteshavebeguntoprovidefreeonlinegenerationservicesofcolorQRcodes.Basedontheerrorcorrectionfunctionofthetwo-dimensionalcode,evenifpartofthetwo-dimensionalcodeiscoveredorlost,thescanningdevicecanstillrecognizethecompleteinformationrecorded.Synthesizewiththetwo-dimensionalcodetoobtainapersonalizedtwo-dimensionalcodethatcanberecognizedbythescanningdevice.This"personaltwo-dimensionalcode"hasalsobecomepopular.
Komplexní aplikace
Thetwo-dimensionalbarcodehasthecharacteristicsoflargestoragecapacity,highconfidentiality,hightraceability,strongresistancetodamage,highredundancy,andlowcost.ThesecharacteristicsareparticularlyItissuitableforforms,securityandconfidentiality,tracking,licenses,inventorycounting,databackup,etc.
Program sledovatelnosti potravin
Whenrawmaterialsuppliersproviderawmaterialstofoodmanufacturers,theycarryoutbatchmanagement,andtheoriginalproductiondataoftherawmaterialsaremanufactureddate,expirationdate,origin,producer,Theinformationonwhetherthegeneticcombinationisusedornotisenteredintothetwo-dimensionalcodeandalabelwiththetwo-dimensionalcodeisprinted,pastedonthepackagingboxandhandedtothefoodmanufacturer.Whentherawmaterialsofthefoodfactoryareinthewarehouse,thedatacollectorisusedtoreadthetwo-dimensionalcodetoobtaintheoriginalproductiondataofthereceivedrawmaterials.Fromthisdata,itcanbeimmediatelyconfirmedwhetherthedeliveredproductmeetsthemanufacturer'spurchasingstandards.Thentherawmaterialsareputintostorage.
Accordingtotheproductionplanoftheday,makearecipe.Accordingtotheproductionplan,theemployeesextractthenecessaryrawmaterialsfromthewarehouse,weighandsubcontractusingtheweightofvariousrawmaterialsaccordingtotherequirementsofeachbatch,andpastealabelwithaQRcodeonthesubcontractedrawmaterials.ThecodecontainsRawmaterialname,weight,inputsequence,rawmaterialnumberandotherinformation.
Accordingtotheinstructionsoftheproductionplan,printakanbanwithaQRcodeandplaceitinfrontoftheproductionline.Thetwo-dimensionalcodeonthekanbanhasjobinstructionsentered.Whenmixingrawmaterials,useadatacollectortoreadthecodeonthekanbanandthetwo-dimensionalcodeoneachrawmaterialaccordingtotheoperationinstructionstoconfirmwhethertheinputiscorrectaccordingtotheproductionplanandrecordtheinformationoftherawmaterialsused.Ineachinspectionprocessaftertheinputofrawmaterials,thedatacollectorisusedtoinputtheinspectiondatarecordedbyhandinthepast,eliminatingtheneedformanualrecording.Thedataregisteredinthedatacollectorisuploadedtothecomputer,andthecomputergeneratestheoriginalproductiondata,makingitpossibletotrackproductsandrawmaterials,andgetridofthepreviousmanagementmethodsofusingpaper.UsethisdatabasetopublishproductrawmaterialinformationtoconsumersontheInternet.
Restaurace aplikace
Mobilní elektronické menu:
Createamobileelectronicmenuforbusinesses,andrestaurantscaneasilyintegrateInformationsuchascateringcultureanddishintroductionshallbeenteredinaccordancewithrelevantguidelines.Theuserobtainstheredirectlinkofthemobilephonewebsitebyscanningthecodetoobtaintherelevantinformationofthebusiness.
Applicationscenarios:Variouspromotionalposters,manuals,tableplates.
Businessinterests:①Solvetheproblemofcustomerlossandcustomercomplaintscausedbywaitingforseatsandmeals;
②Differentiatedmarketing,improveUserexperiencelevel,enhancebrandcompetitiveness;
③Throughtheelectronicmenu,therestaurantwillgainwiderattentionandword-of-mouthpublicity;
④Zlepšete efektivitu číšníka.
Consumerbenefits:①Youcanusetheelectronicmenutodeterminewhattoorderonthedaybeforeyougotothestoretoeat,savingtimeforordering;
②ScanthecodeandelectronicallyThemenucanbepermanentlystoredintheconsumer'smobilephonetoguideconsumerstoconsumeagain.Themenuinformationmerchantscanupdateinrealtime,one-timepromotion,permanentincome;
③Zjistěte více o pokrmech a vyberte si pokrmy, které vyhovují vašemu vkusu.
Mobilní nakupování
"Mobilesupermarketwithtwo-dimensionalcodeastheentrance"isasignandproductofthewidespreadapplicationofmobileterminalsandthematurityofthee-commercemodel."Mobilesupermarket"pushesmobilee-commercetoanewlevel.Itmainlyresearchesanddevelopsmobiletransactionsandmerchantmarketingapplicationsbasedonmobileterminals.WiththehelpofQRcodesasachannel,consumerscanquicklybrowserealproductsandshopquicklyanytime,anywhere.Inaddition,theprojectwillalsoprovideavarietyofapplicationstosupportmerchantmarketing,andsolvenewcustomerdevelopment,oldcustomermaintenance,mobilee-commerce,membershipmarketing,discountpromotion,newproductpromotion,Traditionalmarketingdilemmassuchasinteractionbetweencustomersandmerchantshavesavedcorporatecostsandprovidedintegratedsolutionsformerchants’advertising,sales,promotions,activities,andcustomerfeedbackinformationcollection.
InChina,theproductsdevelopedbyGuangdongZhengquanTechnologyCo.,Ltd.torealizethe"mobilesupermarketwithQRcodeastheentrance"forthemajorityofenterprisesandmerchants-Zhengquanyipush,canprovideenterprisesandmerchantsAmobilee-commerceplatformthatintegratesfunctionssuchasexclusiveQRcode,APP,corporatewebsite,dedicatednetworkspace,domainname,communicationplatform,purchaseandsalesplatform,andpaymentsystem.Merchantscanprovidenecessarycorporateinformation,productintroductions,andpreferentialactivities.Uploadtothebackgroundintheformofgraphics,text,audio,orvideotoformanindependentandpermanentlyvalidQRcode,sothatcustomerscanunderstandalltheinformationofthemerchantinanall-roundway,andcreateamobilesupermarketforthemerchant.
Naskenujte QRkód pro vstup na mobilní web
UsetheQRcodescanningsoftwareonthemobiledevicetodirectlyscantheQRcodetoenterthemerchant’smobilewebsite,Clickonthedesiredproducttocompletetheorderandpayment,realizingthefashionconceptofeasyshopping.Fromtheperspectiveofsolvingbusinessandindustrydevelopment,theimplementationofthe"mobilesupermarketwithQRcodeastheentrance"makesthesalesofbusinessbusinessesmorespecificandclear,marketingismoreconvenientandaccurate,andbusinessbusinessesinvestverylowcostsandobtaingoodresults.Theeffectofmarketingandpublicity,one-stopsolutiontothevariousdilemmasofbusinessandbusinessmarketing,andspurthegrowthofcorporateincome,whichisexpectedtodirectlyorindirectlyincreasetheincomeofthecompanyby20%-80%.
Analyzedfromtheperspectiveofsolvingconsumerdemand,"mobilesupermarketwithQRcodeasentrance"isaconsumerrevolutionthatwillchangeconsumers’consumptionhabitsandmakemobileshoppingauthenticandreliable.,Allowinguserstoparticipateinthemarketingprocessasalinkintheindustrychain,enablingtwo-waycommunicationandproactivelyachievingprecisepositioningofconsumergroups.
Scanmoneytoscan slevy
TheQRcodecanalsobemadeintoelectroniccoupons,andastrikingQRcodeonthepromotionalmaterialsisaccompaniedbyaconcisesentencesuchas"Scanmoneytoscan slevyAdvertisingsloganslike"canattractconsumerstotakeouttheirmobilephonesandscantheQRcodetofindout.Peoplearefullofcuriosityandpursuingbenefits.Thiswayofscanningcodestoobtaincouponstoenjoybenefitscannotonlyenhancetheinteractionbetweenconsumersandbusinesses,butalsoincreaseconsumers'interestinbusinessesanddeepentheirimpressions.
Comparedwithordinarypapercoupons,QRcodeelectroniccouponshavetheadvantagesofsavingprintingcosts,enrichingpromotionalcontent,andbeingeasyto"carry".Oncethepapercouponsareprinted,theycannotbechanged.Whenthediscountsarechanged,thecouponsmustbereprinted,whichisahugeexpense.However,theQRcodeuniquetoZhengquanyiTwittersupportsthechangeofthediscountcontentatanytime,buttheQRcodeitselfremainsunchanged,andthecontentcanbecombinedinvariousformssuchasgraphics,audio,andvideo,anditcanalsobedirectlylinkedtothemerchant.Exclusivewebsite,richandcolorfulcouponinformation.Suchtwo-dimensionalcodeelectroniccouponsnotonlyfacilitatethemanagementofthecouponsbythemerchants,maximizethepromotionaleffectofthecoupons,butalsomakeiteasierforconsumerstostorethecouponsdirectlyintheirmobilephones,avoidingtheneedtostorethecouponseverytimetheygoout.Filledwiththetroublesofvariouscoupons,consumersfeelthattheyarefashionableagain.
Umístění QRkódu
Aplikace QRkódu (5 fotografií)
1.Printedpromotionalmaterials:merchantscanusenewspapersandmagazinesAddingQRcodestobooks,posters,flyers,coupons,billboards,Xdisplayracks,productpackaging,personalbusinesscards,etc.,notonlysavesmaterialcosts,maximizestheamountofinformation,butalsoleadsthetrendandachievesrapidinformationacquisition.Convenienttosave.2.Videoadvertising:Ingeniouslyembedtwo-dimensionalcodesonTV,videos,andadvertisementstobreakthroughtimeandspacerestrictions,achieveinformationextension,andformaudienceinteractionandexpandtheeffectofcommunication.
3.Onlinepromotion:PublishtheQRcodeoncorporatewebsites,advertisingbanners,Weiboandothermediatocooperatewithonlinepromotion.
QRcodeDM
TheQRcodeDMisprintedwithaQRcodepatternontheDM.ScanningtheQRcodecanbelinkedtotheInternet.Theformofexpressionmaybepictures,Videoorlink,thiskindofcommunicationmethodcanusethefragmentedtimeofpeopleeating,ridinginthecarandinthebathroomtodisseminatetheinformationofadvertisersandachievethepurposeofprecisionmarketing.
Forexample,atwo-dimensionalcodetissueDM.Inplaceswithdenselypopulatedpopulationssuchasrailwaystations,subwaystations,universitycampuses,andscenicspots,userscanreceiveafree,beautifully-printedpackagebyscanningaQRcodeinfrontofthescreenofaself-servicesmartterminalthroughanApptissue.Thereare10papertowelsperpack,with10differentcustomeradvertisementsprintedonthem.ByscanningtheQRcodeabove,userscanalsoreachtheadvertiser'sofficialwebsite,Weibo,WeChatofficialaccountandotheronlineplatforms.
Dvourozměrné kódové těsnění
Thetwo-dimensionalcodeisnotonlyforcommercialuse,butalsohastheeffectofrealizingdisplayandpromotionforindividuals.
Forexample,apaintercanprintaQRcodeonhisownwork,andinformationaboutthecreativeprocess,publicationofalbums,andholdingofartexhibitionscanbeclearataglance;ifitisaperformingartsstar,printaQRcodeonthepromotion,Fanscanenjoyalltheworksandphotosofthecelebrity,andpublishtheirownlatestnews!
Svatební aplikace
Traditionalweddingsrequirelargeinvitations.For2013weddings,youonlyneedtosendaQRcode.Guestsatthetraditionalweddingscenecanonlywatch,notinteract.Afterscanningthetwo-dimensionalcodeinvitationcardwiththemobilephone,themobilephoneautomaticallyjumpsintothespaceofthegroomandthebride.Notonlycanyouseetheweddinginformation,butyoucanalsoseetheweddingphotosofthegroomandthebride,andyoucanleavecommentsandfavorites.
Prodej vstupenek
Themerchantsandagentsthatupgradethetraditionalticketingsystemtotheelectronicticketingsystemprovidepartnerswithnetworke-commerceplatformconstruction,softwareandhardwareintegrateddevelopment,openinterfaces,System-widesolutionssuchasmaintenance.Theestablishede-commerceplatformisdirectlyconnectedtovariousonlinebankingplatforms.Aftertheonlinepaymentiscompleted,userscangotothecorrespondingphysicalmerchantsofthise-commerceplatformtoconsumewiththeelectronicvouchersorbillsobtained,withoutqueuingorWaitwithouttediousverification,allowinguserstoimmediatelygetaseriesofperfectconsumerexperience.
Formaplikace
Přenos a výměna formulářů dokumentů, obchodních formulářů, dovozu a vývozu objednávek, manifestů atd. omezuje ruční opakované zadávání údajů z formulářů, zabraňuje lidským chybám a snižuje náklady na práci.
Důvěrná přihláška
Encryptionandtransmissionofconfidentialinformationsuchascommercialintelligence,economicintelligence,politicalintelligence,militaryintelligence,andprivateintelligence.
Sledovací aplikace
Automatictrackingofofficialdocuments,automatictrackingofproductionlineparts,automatictrackingofcustomerservice,automatictrackingofmailorderdelivery,automatictrackingofmaintenancerecords,automatictrackingofdangerousgoods,automatictrackingoflogisticssupplies,Automatictrackingofmedicalexaminations,automatictrackingofecologicalresearch(animals,birds...),etc.
Licenční aplikace
Cestovní pas, občanský průkaz, registrační karta, řidičský průkaz, členská karta, identifikační karta, členská karta obchodního řetězce a další registrace a automatické zadávání informací o licenci, přehrání efektu správy informací "Okamžitý přístup".
Aplikace inventury
Automaticinventoryofgoodsandfixedassetsinlogisticscenters,warehousingcenters,andjointlogisticscenters,givingplaytotheeffectof"immediateinventoryandimmediatedecision-making".
Zálohovací aplikace
Ifthedocumentformdataisunwillingorunabletobestoredinelectronicmediasuchasfloppydisks,CD-ROMs,etc.,youcanusethetwo-dimensionalbarcodetostorethebackupandcarryitwithyouConvenient,notafraidoffolding,longstoragetime,andcanbecopiedandfaxedtomakemorebackups.
Aplikace pro noviny
Asanewdigitalmediathatconnectsnewspapers,mobilephonesandtheInternet,newspapershaveusedQRcodetechnologytocreate"three-dimensionalnewspapers".UserswhoreadnewspapersByscanningtheQRcodeonthenewspaperwithvariousQRcodesoftwareonthesmartphone,thenewspaperbecomes"three-dimensional"immediately,andatthesametime,youcaneasilyreadandwatchtheextendedcontentofthenewspaper.DomesticnewspapersusingQRcodesincludeHuaxiMetropolisDaily,ChangjiangDaily,ChengduCommercialDaily,etc.TheQRcodeapplicationgreatlyexpandsthecapacityofnewspapers,andtheenjoymentofreadingnewspapersisalsogreatlyincreased.Thismeansthatnewspapersandperiodicalsarenolongerjustflatnewsprint,butcanalsobringusanew3Daudiovisualimageexperience,andprovideproductsWithmorecomprehensiveinformationandamoreconvenientwaytopurchase,acomprehensivemobileInternetcommerceplatformhasbeencreated.
Síťový zdroj ke stažení
Lze jej použít ke stažení zdrojů na internetu, jako jsou knihy, hry, aplikační software a brzy.
Aplikace sledovatelnosti produktu
Codemanagementofproductsandcomponentsintheproductionprocess,andsystematicrecordsaccordingtotheproductproductionprocess.Itcanavoiderrorsintheproductionprocessandimproveproductionefficiency.Atthesametime,productqualityissuescanbetraced,suchasfoodsafety,agriculturalproducttraceability,andproductwarrantymanagement.
Aplikace AttractionTicketApplication
Attractiontickets,trainticketsbidfarewelltothetraditionaltextandpapermode,anduseQRcodesforticketsalesandticketcheckingtoimprovepassageefficiencyandpreventcounterfeittickets.
Aplikace pro správu vozidel
Drivinglicense,driver’slicense,vehicle’sannualreviewdocuments,vehicleviolationpenalties,etc.areprintedwithaQRcode,andthebasicinformationonthevehicleisprinted,Thebasicinformationofthevehicle,includingthedrivingnumber,enginenumber,model,color,etc.,isconvertedandstoredintheQRcode.Theimplicitnessoftheinformationplaysaroleofanti-counterfeiting,andthedigitizationofinformationfacilitatesreal-timemonitoringwiththemanagementnetworkofthemanagementdepartment.
Kreativní aplikace
S popularitou chytrých telefonů se také řídily aplikace různých 2rozměrných čárových kódů.Aplikace kreativního QRkódu:1.Pozvánka QRkódu;2.Zobrazovací plakát QRkódu;3.Náhrobní kámen QRkódu;4.Náhrobní kámen QRkódu;5.QRkód-vizitka;6.QRkód-vizitka;6.QRkód-design7.Dvourozměrný.kód.ID9.
Zasedací služba
Thetwo-dimensionalcodemeetingserviceisanotherapplicationoftwo-dimensionalcodetechnologyinmobilecommerceservices,mainlyusedfortwo-dimensionalcodemeetingsign-in.
Zahrnuje hlavně:
Před schůzkou: QRcode MMS/SMS pozvánka, MMS konferenční katalog, uspořádání kontroly hostů, upomínka na schůzku, SMS tipy
Na schůzce: QRcodesign-in, MMS kupony, SMS loterie, SMS interakce, připomenutí agendy, stravování atd.
Afterthemeeting:MMSconferencecatalogue,thankyouafterthemeeting
Greatlyimprovethesign-inefficiencyofthemeeting.Sincethesign-inQRcodeMMSrecognizestheterminalequipment,themeetingrecordswillbetransmittedtotheQRcodesign-inrecordingplatformviaGPRSfromtimetotime,sotheparticipationinthemeetingandtheeffectofpromotionalactivitiescanbedoneClearanalysisandrealrealizationoftheclosedloopofconferencemarketing,fromtheinvitationoftheconferencetothefinalparticipationwillberecordedveryefficiently.Thisisaformofconferencesign-inthatwillinevitablybepopularizedinthefuture.Itisnotonlyefficientbutalsolow-carbon,andisinthefieldofmobilecommerce.Amajorinnovativeapplicationof
Aplikace Okupační místo
V září 2014 spustila knihovna Huxicampus univerzity Chongqing funkci „dvourozměrný kód pro obsazení sedadla“.
Thereisa"readingroomoccupancy"functioninthe"majormicro-picture"publicWeChat.Afterenteringthissection,studentscanchoosethelibraryandreadingroomtheywanttogoto,selectthetimeperiod,andthenselectanemptyseataccordingtothenavigationmapofthereadingroom,reserveaseat,andreceiveaWeChatreminderafterthereservationissuccessful.
Studentsneedtogotothereadingroom5-10minutesbeforethescheduledtime,andscantheQRcodeofthereservedseatonWeChatforverification.Ifthereisnoverificationafter10minutes,thepositionwillbecancelled.
Aplikace elektronického obchodování
TheQRcodewillbecomeakeyentrypointforthemobileInternetandO2O.Ase-commercecompaniesincreasinglyengageinparallelonlineandofflineinteractions,QRcodeshavebecomeanimportantmarketingvehiclefore-commercecompaniestoland.ThewideapplicationofQRcodesinthefieldofe-commerce,combinedwiththeconceptofO2O,bringsconsumersamoreconvenientandfastconsumptionexperience,andhasbecomeanewchannelfore-commerceplatformstoconnectonlineandoffline.Itisahorizontalextensionofproductinformation.Thepricecomparisonsareallhelpful.
Případ aplikace
ThetraditionalO2Obusinessmodelcanguideonlineuserstoofflineconsumption.Formerchants,thisismorelikeashort-termonlinepromotion.Activities,becauseusersdonotneedtoregisterfirstandthenconsumelikeonline,thistypeofconsumptionismainlya“one-offconsumptionbehavior”forusers.Moreimportantly,thefront-endconsumptiondataofofflinemerchantsisintraditionalUndertheO2Omodel,thereisnooveralldatabasethatcanrecordtheseactualconsumptiondata.
Pozadí1
TheQRcodesign-inhasappearedinsomeimportantmeetingsoneafteranother.ParticipantsonlyneedtocallupthesecondDimensioncodevoucherinformation,thesign-incanbecompletedafterverification.
Řešení elektronického podpisu
Thetwo-dimensionalcodesign-insystemisanew"voucher"mobiledataserviceproduct,IsamobilephoneQRcodereadingapplication,whichcombinesmodernmobilecommunicationtechnologyandQRcodeencodingtechnology,andencodesthecontentofthetraditionalvoucherandtheholderinformationintoaQRcodegraphic,andusesSMS,MMS,etc.Themethodissenttotheuser'smobilephone,andwhenusingit,theQRcodegraphicdisplayedonthemobilephonecanbereadandverifiedthroughadedicatedcodereadingdevice.Itsbiggestfeatureisuniquenessandsafety,whichnotonlysavescosts,butmoreimportantly,itsavestime,improvesefficiency,andisconvenienttouse.Itisalsoveryenvironmentallyfriendlyandstylish.
HowtoefficientlydetecttheQRcode:Beforeattendingtheconferenceorexhibiting,theorganizeronlyneedstosendtheparticipantsanelectronicinvitationletter(MMS,SMS)containingaQRcodethroughthesystem.ThisQRcodecontainsConferenceaffairsinformation,asthesign-invoucherfortheexhibition.Whensigninginattheexhibition,participantsonlyneedtobringtheirmobilephonestocompletethesign-ineasily,whichbringsabrand-newparticipationexperience.Atthesametime,itavoidstheembarrassmentoftheorganizerwhencheckingtheinformationonthespot,anditisverysafe,effectivelyverifyingtheidentity,andputtinganendtointruders.Participants'informationistransmittedtothesystemdatabasethroughthewirelesscommunicationsystemduringverification,sothattheparticipationoftheexhibitionisclearataglance,whichfacilitatesthestatisticalworkoftheparticipationaftertheexhibition.Theentireprocessisfullyelectronic,andthemobilephoneisusedastheadmissionvouchertorealizetheinformatizationofconferencesign-in.
Pozadí2
Itistailor-madeforsomerealestatecompanies,autos,homefurnishingbrandsandotherbusinessesthatarereadytoputoutdoormediaadvertisements,throughexperientialmarketingsolutionsTheprogramallowsconsumerstofeelthevalueoftheproduct,therebygeneratingpurchasebehavior,andassistingcorporatesalesanddevelopment.
AdvertisingMediaSystemŘešení
Browsetheofficialwebsiteofthemerchant,andquicklyjumptothethemepageoftheevent.ScanthecodetobrowsethemerchantAllproductsandinformationallowuserstoquicklyunderstandthecompleteinformationoftheadvertisement.
Browsethemerchant'sWeibo,savethetediousprocessofinputandsearch,quicklyfollow,accumulatenewchannelsforfans,andconstantlybrowsenewproducttrendsonthemerchant'sWeibo.
Somephysicalmallproductscanbeboughtatonce,andshoppingcanberealizedonmobilephones.Nomatterphysicalorvirtualgoods,youcanbuyatonce.Multiplepaymentmethodsmakemobileshoppingmoreconvenient.Discountcoupons,Thebonuspointscanbeobtainedbyscanningthecode.
Výhody
Integratedmarketing(two-dimensionalcodecombinedwithtraditionalmediatoinfinitelyextendadvertisingcontentandtimeliness;consumerscaneasilyaccesstheInternet,Real-timeviewingofinformationonmobilephones)
Okamžitá interakce (podniky mohou provádět průzkumy, hlasování, registrace členů; individuální účast v průzkumech, komentáře k informacím, registrace na události, hlasování na mobilu, účast v průzkumech)
Three-dimensionalcommunication(TheQRcodeisthemostconveniententrancetothemobileInternet,consumersalwayscarryoutonlineandofflineinformationdissemination;aconvenienttoolforsocialmediadissemination)
Aplikační pole
i>
Forrealestateprojects,householdgoods,automobiles,scenicspots,physicalstores,etc.,merchantscanusetheQRcodeonanypromotionalmedium,andtheusercanscanthecodethroughthemobilephonesoftware.Variousservicespushedbymerchantscanbeobtainedonmobilephones.
Programový proces
Fromsimpleoutdooradvertisingtotheformationofacompleteconsulting-salessystem,outdooradvertisingmediasolutions,Letconsumersfeelthevalueofgoodsfromprintads.Preciselylocatetheintendedconsumergroup,real-timestatisticsofproductattentionandsales,sothatcompaniescanfullygrasptheeffectofoutdoorprintadvertising,andthereisnodisadvantageinthepast!
Pozadí3
TheAmericanPfizer(animalhealthproducts)Group,aworld-renownedsupplierofanimalhealthproducts,focusesontheresearchanddevelopmentofanimalhealthproducts,andPreventionandtreatmentoflivestock,poultryandpetdiseases.Mainproducts:insectrepellents,anti-inflammatorydrugs,vaccines,antibioticsandrelatedanimalhealthproducts.
Čelit problémům
AccordingtothelatestEUrecommendations:thenewsafetyandhygienerulesapplytoallfoodandStrengthenthesupervisionoffoodsafetyissues,andeffectivelyrespondtofoodcrisesthatmayappearinthefoodchaininthefuture.Increasingthesafetyandhealthresponsibilitiesofproducersandoperators,producersandoperatorsmainlyrelyonself-inspectionmechanismsandmodernmonitoringtechnologyforharmfulsubstancestoensurefoodsafetyandsanitation.
Howtoquicklyandefficientlydetectproductinformationhasbecomeatoppriority,andtheaccuratedetectionofproductQRcodeinformationhasbecomeabreakthrough.
Řešení
Thesolution:FortheentirepackaginglinkofproductionThefirstpurposeofcollectingtraceabilityinformationistoensuretheaccuracyofthedata,andthesecondpurposeistoensuretheglobaladaptabilityofthelabel.
Fordrugsinonlinebagsandboxes,thelabelingsystemimplementsprinting.Aftertheprintingiscompleted,thedataiscollectedandtested.Afterthedataiscollected,thedatabaseinformationisreviewedandverified.Afterensuringthattherearenoerrors,implementlabeling.Afterthelabelingiscompleted,asecondreviewofthearticleiscarriedout.Ensurethattheproductisfinallycompletedandcanbeofficiallyreleased.Allthetwo-dimensionalbarcodesusedfortraceabilityaretestedinbatchesbyspecialtwo-dimensionalcodetestingequipmentandmeetthequalitystandards.
Aplikace pro dolování
ThegenerationoftheQRcodeistousetheQRcodeencodingdevice.Worksection,etc.collect,andthenusecodingsoftwaretogeneratespecificQRcodelabelsbasedonthecorrespondinginformation,thenuseQRcodedotmatrixprinterstoprintouttheQRcodelabelscontainingworkerspecificinformation,andfinallyprintthemonworkclothes,etc.Itiseasytoreadinaspecificlocation.
Přenos informací
Fang,astudentfromtheSchoolofEconomicsandManagementofBeijingUniversityofPostsandTelecommunications,hand-drawnaQRcodewithapencilonapostcard,andscannedtheQRcodeusingtheQRcodescanningsoftwareonthemobilephone.Asimplelovesentencecameout:"Xiaomori,Iloveyou."
FirstfindawebsitethatgeneratesaQRcodeonline,typeintheinformationtogeneratetheQRcode,andthenenlargethepictureappropriatelyandprintitout.Drawareferenceline,dividetheQRcodepatternintosmallsquares,andmarkthesmallsquareswithinthereferenceline,andthendrawa29×29smallsquarereferencelineonthepostcard(dependingonthespecificamountofinformation)Itdepends),andblackenthecorrespondingsquaresaccordingtotheQRcodenumberonthepaper,andfinallyverifytheQRcodethroughmultiplesoftware.
ThereisalsoamanfromChangshawhoworksinCanada.WhenhereturnedtovisitrelativesduringtheSpringFestival,hemetagirlbychancethroughasocialsoftware.Thegirlhadasimilarlifeexperiencewiththisman.HeisanoverseasstudentfromtheUniversityofKansasinChengdu,whoalsoreturnedtoChinaduringtheSpringFestival.Throughaveryaccidental"shake",thetwobegantogetacquaintedandfallinlove.ThemanevenusedtheQRcodetoproposetothegirl,andhefinallygottheresult.
Největší QRkód
TheQRcodeproducedbyXuHe,32yearsold,inawheatfieldinBotouCity,HebeiProvince,wasofficiallycertifiedbyGuinnessastheworld’slargestQRcode.ThisgiantQRcodehasasidelengthof190metersandatotalareaof36,100squaremeters,breakingthepreviousrecordof28,760squaremetersheldbyaCanadianfarm.ThisQRcodecanbescannedandidentifiedbyamobilephoneandlinkedtotheWeChatofficialaccountoftheXuHeteam.InApril2015,XuHeandhisteamcarriedoutdifferentiatedplantinginnearly100acresoflandrentedaccordingtotheratiooftheQRcodepattern,sowedwheatatdifferenttimenodes,andsuccessfullycreatedthisgianttwo-dimensionalplantusingthecolordifferenceofthewheatseedlings.Dimensioncode.
Čtecí zařízení
A.Two-dimensionalbarcodereadingequipmentcanbedividedintodifferentreadingprinciples:
(1)LinearCCDandlinearimagereader(LinearImager)
canreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes(suchasPDF417),whenreadingtwo-dimensionalcodes,youneedtoscanalongtheverticaldirectionofthebarcodeThroughtheentirebarcode,wecallit"sweepreading".Thistypeofproductischeaper.
(2) Laserová čtečka s mřížkou
Itcanreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes.Whenreadingthetwo-dimensionalcode,thelightisalignedwiththebarcode,andtheverticalscanningiscompletedbythegratingelement,withoutmanualscanning.
(3) ImageReader
UsingtheareaarrayCCDcameramethod,thebarcodeimageiscapturedandanalyzedanddecoded.Itcanreadone-dimensionalbarcodesandalltypesofbarcodes.QRcode.
B.Two-dimensionalbarcodereadingequipmentcanbedividedintohandheldandfixedaccordingtodifferentworkingmethods.
Handheld:istheQRcodescanner.BarcodescannerthatcanscanPDF417,QRcode,DMcodetwo-dimensionalcode.
Fixedtype:Itisatwo-dimensionalcodereader,desktop,non-handheld,placedonatableorfixedinaterminaldevice,suchasSUMLUNG'sSL-QC15Sandsoon.
Thetwo-dimensionalcodeprintedonpaperandthetwo-dimensionalcodeonthemobilephonescreencanberecognized,soitiswidelyusedinelectronicticketing,electroniccoupons,membershipsystems,mobilephonetwo-dimensionalcodeboardingandotherfields.
C.Theindustrialapplicationof2DbarcodereadingequipmentmainlyusesimportedbrandssuchasSiemensSIMATIC
Čtečka kódů SIMATICMV420 a MV4401D/2D
Foradvancedproductionsystems,theuseofmachine-recognizablemarkstotrackproductsandcomponentsisanimportantrequirement.Theuniquecodingsystemensuresthateachproductionstepofeachcomponentandtheuseofrawmaterialsareorderlyandcontrollable.Atthesametime,thedirectcodingmethodallowsthetrackingofproductbatches,suchasproductliabilitydetermination.
SIMATICMV420/MV440fixedone-dimensional/two-dimensionalcodereaderisahigh-speed,high-reliabilityreadingproduct,andithasawealthofcommunicationandconnectionmethods.Thecodereadercannotonlyreadstandardhigh-contrastbarcodesandtwo-dimensionalcodes,butalsocanbeusedtoreadDPMcodes(DirectPartMarking)underharshindustrialapplicationconditions,thatis,directcodingonthesurfaceoftheobject(throughlaseretching,inkjet,Mechanicalmarkingorchemicalcorrosion,etc.directlymarkthecodeonthesurfaceoftheobject).
FlexibleandoptionallightingmethodsandcompactandsturdyappearanceenableMV420/MV440tobeusedinavarietyofindustrialapplications,suchas:automotive,packaging,medicine,cosmeticsandelectronicsemiconductors,Foodandbeverageindustries.
Přizpůsobení
TheQRcodecangenerateacodemapaccordingtothecontentoftheinformationandthefunctionalrequirementsoftheapplication.Generally,simplesurfaceapplicationscandirectlygenerateQRcodestousetheinformationcontent.Ifyouwanttoincludemoreinformationcontentandextendtheserviceasanapplicationwithcommercialvalue,youneedtodevelopadeepapplicationofQRcode.
QRcodesurfaceapplicationismorecommonin:invoices,tickets,simpleinformationapplications.
Výhody:Commondecodingsoftwaredecoding
Nevýhody:Informationcannotbemodifiedandedited,onlysimplecontent,cannotinteractwithinformation,Noencryption(seetheGuangzhouDailyreport:Don’tthrowyourtrainticketsaway!Becarefulofbeingdeciphered)
QRcodedeepapplicationismorecommonin:verification,anti-counterfeiting,traceability,check-in,Military,morecommercialapplicationservicesthatcanexchangeinformation.
Výhody:Useprofessionaldecodingsoftware,encryptionmechanismisnotcracked,richinformationcontent,systemmanagement,editablemodification,interactiveinformationwithusers,moreextendedfunctions,commercialValueapplications
Nevýhody:Thedomesticstandardsformobilephoneapplicationsarenotunified,andtheyneedtobedevelopedanddownloadedaccordingtothemobilephonesystem
TheinformationapplicationonthesurfaceoftheQRcodeisverysimple.Itisnotmuchdifferentfromone-dimensionalbarcodes.Torealizetheapplicationofgreatcommercialvalue,itisnecessarytousethedeepcoretechnologyoftheQRcode,whichisalsothetruevalueoftheQRcode.QRsystemmanagementisrapidlyexpandinginthebusinesscommunityofvariouscountries,andtheQRmethodhasbecomeatoolforenterprisestoachievecompetitiveadvantage.
Professionaltwo-dimensionalcodetechnologycompaniescanprovidecustomizedservicesfortwo-dimensionalcodes,changecolors,patterns,andevencreatevariousshapes.
Professionaltwo-dimensionalcodeapplicationservicesnotonlyhavesimplefunctionsonthesurfaceforusersasabasicexperience,butalsoafollow-upapplicationwithcommercialvalue.RealizemarketingforthemajorityofenterprisesbyrelayingtheQRcode.
Tvorba QRkódu
Thereareseveralmethodsforlocalgenerationandonlinegeneration,whichcanbesaidtobeverysimple,andartisticandbeautifulQRcodesareslightlymorecomplicated.Onepoint,itneedstobegeneratedonline.
Text, SMS, URL, osobní vizitka, e-mailová adresa, bezdrátová síť, telefon, GPS atd. canallformaQRcode.
Tisk
Inadditiontoprintingandprinting,therearealsolasermethodsforQRcodes.Somemetal,ceramic,andglassobjectscanbeeasilyremovedbytraditionalprintingandprintingmethods,andtheanti-counterfeitingeffectcannotbeachieved.Laserlasers,especiallycurvedlasers,havebecomethefirstmethod.Forsomelasermachinesathomeandabroad,thesoftwaredevelopedcandirectlyreadinthetwo-dimensionalcodepicturefile,andlasertotheobject.
Směr vývoje
ThepopularizationofsmartphonesandtabletcomputershasspawnedthepreviouslyunpopularQRcodeapplications.Everyoneisracingtoinvestalotofresourcesintechnologyresearchanddevelopment.MaHuatengsaid:TheQRcodeistheentrancetothemobileInternet.
TheapplicationofQRcodesseemstopenetrateallaspectsofourlivesovernight,includingsubwayadvertisements,newspapers,traintickets,planetickets,fastfoodrestaurants,movietheaters,groupbuyingwebsites,andpackagingofvariousproducts.AsalinkintheindustryoftheInternetofThingswave,theapplicationofQRcodeshasneverreceivedsuchattention.Someexpertsevenpredictthatamarketspaceofhundredsofbillionswillbeformedwithintwotothreeyears.
TheapplicationoftheInternetofThingsisinseparablefromautomaticidentification.Barcodes,two-dimensionalcodesandRFIDaremorecommonlyusedbypeople.Comparedwithone-dimensionalcodes,two-dimensionalcodeshavelargedatastoragecapacityandgoodconfidentiality.Funkce,canbebettercombinedwithsmartphonesandothermobileterminals,formingabetterinteractivityanduserexperience.ComparedwithRFID,thetwo-dimensionalcodenotonlyhighlightsthecostadvantage,butalsohasbetterapplicationprospectsforitsuserexperienceandinteractivity.
Underthemobileinternetbusinessmodel,peoplehaveabroaderscopeofbusinessactivities,andthereforeneedtointeractandshareinformationinatimelymanner.Withthepopularizationofsmartphonesandtabletcomputersinthe3G/4Gmobilenetworkenvironment,theapplicationofQRcodesisnolongerlimitedbytimeandspaceandhardwaredevices.Thebasicproductattributes,pictures,sounds,text,fingerprintsandotherdigitalinformationcanbecodedandbundled,whichissuitableforproductqualityandsafetytraceability,logisticswarehousing,productpromotion,businessmeetings,identity,materialreceiptidentification,etc.Itispossibletorealizetimelytrackingandtracingofmaterialcirculationthroughmobilenetworks;helpwithremoteequipmentrepairandmaintenance;productcounterfeitingandanti-channelingandend-consumerincentives;enterprisesupplychainprocessreengineering,etc.,tofurtherimprovecustomerresponsivenessandintegrateproductsandservicesExtendtotheendcustomer.Manufacturerscanalsograspmarkettrendsinatimelymanner,developmorepracticalproductstomeetcustomerneeds,andfinallyachievebuild-to-orderproduction,whichwillgreatlyreduceproductioncostsandoperatingcosts.
WiththevigorousdevelopmentofthedomesticInternetofThingsindustry,IbelievethatmoreQRcodetechnologyapplicationsolutionshavebeendevelopedandappliedtothedailybusinesslifeofallwalksoflife.Bythen,theQRcodewillbecomeThemobileInternetportalhastrulybecomeareality.
Obchodní model
TheapplicationofQRcodehastheconceptofmainreadingandbeingread.Inforeigncountries,theplatform-basedserviceofQRcodereferstoaplatformforyoutogenerateaQRcodeandattachvariousinformationsuchaspictures,text,andvideostothebackofit.Essentially,thecontentoftheQRcodepointstoanaddress.Therefore,theQRcodeplatformservicebelongstothefieldtoberead.
Butthisclassificationmethodistoovagueforusersandthemarket.ThebusinessmodelofthemarketQRcodecanberoughlydividedintothefollowingtypes:
1.Informationdissemination.Whetheritisanelectronicvoucherormuseum,mediaorproductinformation,itisactuallytheconceptofinformationdissemination.UserscanscantheQRcodewiththeirmobilephonestoenteritscorrespondingaddressandobtaincompletedata.Thesupplierestablishesacompletedbusinessmodelbysendingelectronicvouchersandlayingoutcodescanninghardwaredevicestolocalmerchants.
2.Interactiveentrance.Forexample,youcanfollowyourWeChatfriendsbyscanningaQRcode,oryoucansendbackcustomerinformationtothecompanythroughoperationalformssuchascouponcollection,voting,registration,andparticipationinresearchonyourmobilephone.Companiescanmaximizetheeffectofadvertisingandobtainvaluableuserinteractiondata.Thisinteractivebuyingmodelhasalreadybeenusedinthefieldsofmovies,TV,magazines,brochures,andadvertisements.
WeChathasbeguntoprovideQRcodescanningservicesinearlierversions.UserscandirectlyestablishWeChatrelationshipsbyscanningotherpeople’sQRcodes.Afterversion4.0,WeChatalsoprovidesdirectscanningservices.Thetwo-dimensionalcodeisusedtorealizethefunctionofmobilephoneandcomputerWeChatsynchronization,whichingeniouslycombinesthecharacteristicsoftwo-dimensionalcodeandverification.SinaWeiboalsorecentlylaunchedaQRcodecreation.AfterscanningtheQRcode,youcanfollowWeiboandotherfunctions.
In2012,WeChatlaunchedapublicplatformopentoenterprisesandindividuals,openingtheeraofself-media.Atthesametime,theuseoftwo-dimensionalcodeshasreachedanunprecedentedheight.Scanningandpayingattentionarealmostallpublicaccountpromotionmethods.MoreandmoremultimediaprogramsareregisteredonWeChatpublicplatforms(suchastheVoiceofChinaDream),whichfacilitatesthecommunicationbetweenviewersandthemedia.ByreleasingtheQRcodeoftheiraccountsintheprograms,theyquicklyaccumulatealargeuserbaseinashortperiodoftime.
3.Formapurchase.Thiswilldirectlytakeyoutothee-commerceplatformofacertainproductandgenerateatransaction(suchasXiancaoJi).
TheoriginalprocessofenteringaphysicalstoreorpurchasingonlinecanalreadybeachievedbyscanningaQRcode,andcompletingtheshoppingpaymentprocessonamobilephone.Thiswaycanmakeupforthedemandforconsumptioninaspacethatcouldnotbereachedbefore.ThecooperationbetweenAlipayandFocusMediaisthatuserscanpurchaseandpayontheirmobilephonesbysimplyscanningtheAlipayadvertisementsonFocusMedia.
Theabovetypes,exceptforsomeshort-messageQRcodebusinesscards,alluseaQRcodetopointtoalinkaddress,andareessentiallytheconceptofamobileInternetportal.