Foundedin1981,SingaporeCreativeTechnologyLtd.(CreativeTechnologyLtd.)isaworld-renownedleaderinthefieldofmultimediaanddigitalentertainment.Establishedwholly-ownedsubsidiariesorjointventuresinseveralcountriesandregions,andestablishedsalesandafter-salesservicenetworksinmorethan80countriesandregionsaroundtheworld.CreativewasofficiallylistedontheUSNASDAQin1992,makingCreativethefirstcompanyinSingaporetobelistedontheUSNASDAQ.
Creativehasbecomeawell-knownbrandinthePCmultimediafieldworldwide.Itswell-knownSoundBlasterseriesproductsaccountformorethan70%ofglobalcomputeraudiosystems,andhavebecometheaudiostandardofPCmultimedia.In1989,CreativeintroducedthefirstSoundBlastercardforpersonalcomputers.In1991,Creative'sSoundBlasterProstereosoundblastercameout,anditwassoondesignatedasthestereosoundcardstandardformultimediacomputers(MPC).SoundBlaster16in1992broughtCD-qualityaudioexperiencetousersforthefirsttime.In1993,CreativeacquiredE-mu,aleadingmanufacturerintheworldofelectronicmusicalinstrumentsanddigitalaudio,andlaidasolidfoundationforthelaunchofprofessional-gradePCmultimediaproductsinthefuture.InAugust1998,Creativelaunchedtheepoch-makingSoundBlasterLive!seriesofsoundblastercards,providinguserswitharevolutionaryPCIaudiosolution.ByNovember1999,theglobalshipmentofSoundBlastercardsexceeded100millionpieces.ThisachievementcoincidedwiththetenthanniversaryofthereleaseofSoundBlastercards.InAugust2001,CreativelaunchedthenewlydesignedSoundBlasterAudigycardglobally.Itsadvanceddesignmakesitpossibletoachieveultra-high-resolutionaudioplayback,aswellasadvanced3Daudioeffectsrequiredforgames,music,andhometheater.ItisanothermilestoneinthehistoryofPCmultimediadevelopment.
Notonlyisthesoundblastercard,Creative'smultimediaspeakersarealsouniquewiththeirexcellentquality.CreativeacquiredCambridgeSoundWorks,aworld-renownedspeakerdesignandmanufacturer,in1997.With70yearsofexperienceinhigh-endspeakerresearchanddevelopmentinCambridgeSoundWorks,Creativehaslaunchedaseriesofmultimediaspeakerproducts,includingtheworld’sfirst2.1speakerPCWorks2.1forpersonalcomputers.ThisproducthaswonnumerousawardsandhasbecomeamultimediaforPCs.Standardconfiguration;thefirst4.1speakerPCWorksFPS1000,widelypraisedbyallwalksoflife;thefirstdigitalspeakerSoundWorksDigitalforPCandthefirst5.1speakerDTT5.1thatcomposesaPChometheatersystem,providinguserswithhigh-fidelityaudioExperience.InJune2001,Creativelaunchedthe"Thunderstorm"seriesofspeakersinChina,followedbytheintroductionoftheThunderstormSBS2200,a2.1speakersystemdevelopedbyCreativefortheChinesemarketforthefirsttime.Thesubwooferofthe"Thunderstorm"seriesspeakersuseshigh-performancewoodenspeakers,withstrongbassrhythmandfullrhythm,andhigh-qualitysoundreproductionprovidesuserswithanexcellentlisteningexperience.InDecember2001,Creativelaunchedanew"Yinshipai"seriesofspeakers,includingInspire2.12400,Inspire4.14400,Inspire5.15300andInspire5.1Digital5700.Theflagshipproductofthisseries,Inspire5.1Digital5700,supportsDTSandDolbyDigital5.1(AC-3)dualdecoding,hasCreative’sunique"CreativeSLAMsubwoofer"technologyand"satellitespeakeraudioandvideofocuspanelIFP"design,andcanbeconnectedtoDVDplaybackAhigh-fidelityandhigh-qualityhometheatersystemcanbebuiltwithacomputerorapersonalcomputertocreateahigh-qualityandfashionablelifeforusersseekingdigitalentertainment.Today,CreativehasestablisheditsunshakablepositioninPCaudio,andhassincedevelopedintoothersectorsofthemultimediaindustry,suchas:graphicsdisplayseries,DVD,computerremotecommunicationintegrationtechnology,communicationvideoconferencingsystem.Creativecooperateswithmanyoftheworld'stopcompaniestoseekglobaldevelopment.
ThecontinuousdevelopmentoftheITindustryhasprovidedCreativewithabroadmarketspace.Thecontinuousadvancementofsound,imageandrelatedtechnologieshasalsoopenedupnewbusinessareas.Creativeismarchingintoandexploringthemarketinthefieldofdigitalentertainment,andisaworldleaderinthisfield.Creative'sNomadMP3digitalaudioplayerseries,PCCamdigitalcamera,WebCamcamera,computermusickeyboardBlasterkeyandotherdigitalentertainmentproductsarewell-knowninternationally.
In1992,CreativeestablishedasubsidiaryinBeijing.Injustafewyears,Creative'sreputationinChinahasrisen,leadingthetrendofpersonalcomputermultimediaaudio.Creativewillcontinuetoupholdthetenetofcontinuousimprovementandcontinuousinnovation,andiscommittedtoprovidinguserswiththebestproductsandservices.