История на развитието
ForeignresearchonQRcodetechnologybeganinthelate1980s.AvarietyofsymbologieshavebeendevelopedintheresearchofQRcodesymbolrepresentationtechnology.CommonTherearePDF417,QRCode,Code49,Code16K,CodeOne,etc.Theinformationdensityofthesetwo-dimensionalcodeshasbeengreatlyimprovedcomparedwiththetraditionalone-dimensionalcodes.Forexample,theinformationdensityofPDF417ismorethan20timesthatoftheone-dimensionalcodeCodeC39.Intermsoftwo-dimensionalcodestandardizationresearch,theInternationalAssociationofAutomaticIdentificationManufacturers(AIM)andtheAmericanStandardsInstitute(ANSI)havecompletedsymbolstandardsforsymbolsystemssuchasPDF417,QRCode,Code49,Code16K,andCodeOne.TheInternationalStandardsTechnicalCommitteeandtheInternationalElectrotechnicalCommissionhavealsoestablishedtheBarCodeAutomaticIdentificationTechnicalCommittee(ISO/IEC/JTC1/SC31),whichhasformulatedtheinternationalstandardforQRCode(ISO/IEC18004:2000"AutomaticIdentificationandDataAcquisitionTechnology-BarCodeSymbolTechnicalSpecification-QRCode"),draftedtheISO/IECstandarddraftsforPDF417,Code16K,DataMatrix,MaxiCodeandotherQRcodes.IntermsofthedevelopmentandproductionofQRcodeequipment,thereadingequipmentandsymbolgenerationequipmentproducedbyequipmentmanufacturersintheUnitedStates,JapanandothercountrieshavebeenwidelyusedinvariousQRcodeapplicationsystems.Asabrand-newinformationstorage,transmissionandidentificationtechnology,theQRcodehasattractedtheattentionofmanycountriesintheworldsinceitsbirth.TheUnitedStates,Germany,JapanandothercountrieshavenotonlyappliedQRcodetechnologytothemanagementofvariousdocumentsbypublicsecurity,foreignaffairs,andmilitarydepartments,butalsoappliedQRcodestocustomsandtaxationdepartmentsforvariousreportsandbills.Themanagementofcommerce,transportationandotherdepartmentsforcommodityandcargotransportation,themanagementofpostalparcelsbythepostaldepartment,andtheautomatedmanagementofindustrialproductionlinesinthefieldofindustrialproduction.
China'sresearchonQRcodetechnologybeganin1993.TheChinaArticleNumberingCenterhasconductedtranslationandtrackingresearchonthetechnicalspecificationsofseveralcommonlyusedtwo-dimensionalcodesPDF417,QRCCode,DataMatrix,MaxiCode,Code49,Code16K,andCodeOne.WiththecontinuousimprovementofChina'smarketeconomyandtherapiddevelopmentofinformationtechnology,thedomesticdemandforthisnewtechnologyofQRcodeisincreasingdaybyday.WiththestrongsupportoftheformerNationalBureauofQualityandTechnicalSupervisionandrelevantstatedepartments,theChinaArticleNumberingCenterhascontinuouslydeepeneditsresearchonQRcodetechnology.Onthebasisofdigestingrelevantforeigntechnicaldata,twonationalstandardsfortwo-dimensionalcodeshavebeenformulated:two-dimensionalcodegridmatrixcode(SJ/T11349-2006)andtwo-dimensionalcodecompactmatrixcode(SJ/T11350-2006)),whichhasgreatlypromotedtheresearchanddevelopmentofQRcodeswithindependentintellectualpropertyrightsinChina.
OnAugust3,2016,thePaymentandClearingAssociationissuedthe"BarcodePaymentBusinessSpecification"(draftforcomments)topaymentinstitutions.Thedraftcommentclearlypointedoutthesecuritystandardsthatpaymentinstitutionsneedtofollowtocarryoutbarcodebusiness.ThisisthefirsttimethatthecentralbankhasofficiallyrecognizedthestatusofQRcodepaymentafteritstoppedtheQRcodepaymentin2014.
Анализ
QRcodeèrwéimǎ Basicexplanation: Two-dimensionalbarcodescanexpressinformationinbothhorizontalandverticaldirectionsatthesametime,soalargeamountofinformationcanbeexpressedinasmallarea. |
функция
● Придобиване на информация (визитна картичка, карта, WIFI парола, данни)
●WebsitejumpTransfer(jumptoWeibo,мобилен уебсайт,уебсайт)
●Adpush(userscansthecodeanddirectlybrowsesthevideoandaudioadvertisementspushedbythemerchant)
●Mobilee-commerce(Theuserscansthecodeandplacesanorderdirectlyonthemobilephone)
●Anti-counterfeitingtraceability(usersscanthecode,youcanchecktheplaceofproduction;atthesametime,youcangetthefinalconsumptionplaceinthebackground)
●Преференциална промоция (Потребителите сканират кода, изтеглят купона, теглят)
●Membermanagement(getselectronicmemberinformationandVIPserviceontheuser’smobilephone)
●Mobilepayment(scanstheproductQRcode,Paymentiscompletedthroughthemobilephonechannelprovidedbythebankorthird-partypayment)
●Accountlogin(scantheQRcodetologintovariouswebsitesorsoftware)
Категории
Според принципа.
Inthecodepreparation,cleverlyusetheconceptof"0"and"1"bitstreamsthatconstitutetheinternallogicofthecomputer,anduseseveralgeometricshapescorrespondingtothebinarysystemtorepresenttextNumericalinformationisautomaticallyreadbyimageinputequipmentorphotoelectricscanningequipmenttorealizeautomaticinformationprocessing.Amongmanytypesoftwo-dimensionalbarcodes,thecommonlyusedcodesystemsare:DataMatrix,MaxiCode,Aztec,QRCode,Vericode,PDF417,Ultracode,Code49,Code16K,etc.TheQRCodewasinventedbytheJapanesecompanyDWin1994.QRcomesfromtheabbreviationof"QuickResponse"inEnglish,whichmeansquickresponse.Itcomesfromtheinventor'shopethattheQRcodecanquicklydecodeitscontent.QRcodesaremostcommonlyfoundinJapanandSouthKorea;andarecurrentlythemostpopulartwo-dimensionalbarcodesinJapan.However,thesecurityofQRcodesisalsobeingchallenged.MalwareandvirusesarebecomingastumblingblockontheroadtopopularizationofQRcodes.ThedevelopmentandpreventionoftheabuseofQRcodesisbecominganurgentproblemtobesolved.
Eachcodesystemhasitsownspecificcharacterset;eachcharacteroccupiesacertainwidth;ithasacertaincheckfunctionandsoon.Atthesametime,italsohasfeaturessuchasautomaticidentificationofdifferentlinesofinformationandprocessingofgraphicsrotationchanges.
Two-dimensionalcodeisamoreadvancedbarcodeformatthanone-dimensionalcode.One-dimensionalcodescanonlyexpressinformationinonedirection(usuallythehorizontaldirection),whiletwo-dimensionalcodescanstoreinformationinbothhorizontalandverticaldirections.One-dimensionalcodescanonlybecomposedofnumbersandletters,whiletwo-dimensionalcodescanstoreinformationsuchasChinesecharacters,numbersandpictures,sotheapplicationfieldsoftwo-dimensionalcodesaremuchwider.
Two-dimensionalbarcodes/two-dimensionalcodescanbedividedintostacked/linedtwo-dimensionalbarcodesandmatrixtwo-dimensionalbarcodes.Thestacked/row-by-rowtwo-dimensionalbarcodeisformedbystackingmultipleshort-cutone-dimensionalbarcodes;thematrixtwo-dimensionalbarcodeisformedintheformofamatrix,andthecorrespondingelementpositionofthematrixisrepresentedbya"dot"toindicateabinary"1"","Empty"isusedtorepresentbinary"0",andthearrangementof"dot"and"empty"constitutesacode.Theprincipleoftwo-dimensionalcodecanbedescribedfromtheprincipleofmatrixtwo-dimensionalcodeandtheprincipleofdeterminanttwo-dimensionalcode.
Подредени/подплатени
Подредени/подплатениtwo-dimensionalbarcode,alsoknownasstackedtwo-dimensionalbarcodeorlayeredtwo-dimensionalbarcode),thecodingprincipleisbasedonone-dimensionalbarcode,stackedintotwoormorelinesasneeded.Itinheritssomeofthecharacteristicsofone-dimensionalbarcodesintermsofcodingdesign,verificationprinciples,andreadingmethods.Thereadingequipmentiscompatiblewithbarcodeprintingandone-dimensionalbarcodetechnology.However,duetotheincreaseinthenumberofrows,therowsneedtobejudged,andthedecodingalgorithmandsoftwarearenotexactlythesameasone-dimensionalbarcodes.Representativetwo-dimensionalbarcodesinrowandroware:Code16K,Code49,PDF417,MicroPDF417,etc.
MatrixQRCode
MatrixQRCodeThedifferentdistributionofpixelsinthematrixiscoded.Inthepositionofthecorrespondingelementofthematrix,theappearanceofdots(squaredots,dotsorothershapes)isusedtorepresentbinary"1",andtheabsenceofdotsrepresentsbinary"0".Thearrangementandcombinationofdotsdeterminethematrixtwo-dimensionalbarcodeposition.Themeaningofrepresentation.Matrixtwo-dimensionalbarcodeisanewtypeofgraphicsymbolautomaticrecognitionprocessingcodesystembasedoncomputerimageprocessingtechnologyandcombinedcodingprinciples.Representativematrixtwo-dimensionalbarcodesare:CodeOne,MaxiCode,QRCode,DataMatrix,HanXinCode,GridMatrix,etc.
Често използваните кодови системи са: PDF417 двуизмерен баркод, Datamatrix двуизмерен баркод, QRCode, Code49, Code16K, Codeone и др.
Според бизнескласификацията
Accordingtodifferentbusinessforms,QRcodeapplicationscanbedividedintotwocategories:readtypeandmainreadtype.
Четивен бизнес
TheplatformsendstheQRcodetotheuser’smobilephoneviaMMS,andtheuserholdsthemobilephonetothesceneandscansitwiththeQRcodemachineThemobilephoneperformscontentrecognition.Aftertheapplicationpartyencryptsthebusinessinformationandcompilesitintoatwo-dimensionalcodeimage,itsendsthetwo-dimensionalcodetotheuser'smobileterminalbySMSorMMS,andtheuserusesthespecialreadingdeviceattheserviceoutlettocheckthemobileterminal.Thetwo-dimensionalcodeimageisreadandauthenticatedandusedasavoucherfortransactionoridentityrecognitiontosupportvariousapplications.
Mainreadingbusiness
UsersinstallaQRcodeclientontheirmobilephones,andusemobilephonestotakepicturesandidentifythe2Dprintedonmedia,newspapers,etc.Codepicture,obtainthecontentstoredintheQRcodeandtriggerrelatedapplications.TheuserusesthemobilephonetotakeaQRcodeimagecontainingspecificinformation,decodesitthroughthemobileclientsoftware,andtriggersvariousrelatedoperationssuchassurfingtheInternet,readingabusinesscard,andmakingacallonthemobilephone,soastoprovideuserswithvariousinformationservices.
Разлика
Thebarcodecomposedofmultiplelinesdoesnotneedtobeconnectedtoadatabase,anditcanstorealargeamountofdata.Itcanbeusedinhospitals,drivinglicenses,materialmanagement,andcargotransportation.Whenitmustbedamaged,theerrorcorrectioncanenablethebarcodetodecodetheQRcodecorrectly.Itisamulti-line,continuous,variable-length,symbolicmarkcontainingalargeamountofdata.Eachbarcodehas3-90lines,andeachlinehasastartpart,datapart,andendpart.Itscharactersetincludesall128characters,andthemaximumdatacontentis1850characters.
One-dimensionalbarcodesonlyexpressinformationinonedirection(usuallythehorizontaldirection),butdonotexpressanyinformationintheverticaldirection.Thecertainheightisusuallytofacilitatethealignmentofthereader.
Theapplicationofone-dimensionalbarcodescanincreasethespeedofinformationentryandreducetheerrorrate,butone-dimensionalbarcodesalsohavesomeshortcomings:
Thedatacapacityissmall:about30characters,Canonlycontainlettersandnumbers;
Thebarcodesizeisrelativelylarge(lowspaceutilization);
Баркодът не може да бъде разчетен след повреда на стерилитета;
Barcodesthatstoreinformationinatwo-dimensionalspaceinthehorizontalandverticaldirectionsarecalleddimensionalbarcodes.
Свързани изобретения
PDF417код
ThePDF417кодwasinventedbyDr.YinjingWang,aChinesestudentstudyingintheUnitedStates.PDFisanacronymforthethreewordsofEnglishPortableDataFile,meaning"portabledatafile".Becauseeachsymbolcharacterthatmakesupabarcodeiscomposedof4barsand4spaces,ifthenarrowestbarorspacethatmakesupabarcodeiscalledamodule,thetotalnumberofmoduleswith4barsand4spacesmentionedaboveisone.Itissetat17,soitiscalled417codeorPDF417код.
1. Голям информационен капацитет
ThePDF417кодcanexpressnotonlyletters,numbers,andASCIIcharacters,butalsobinarynumbers.Inordertomaketheencodingmorecompactandimprovetheinformationdensity,PDF417hasthreeformatswhenencoding:
Theextendedalphanumericcompressionformatcanaccommodate1850characters;
Двоичният/ASCII формат може да побере 1108 байта;
Форматът за цифрово компресиране може да побере 2710 числа.
2. Възможност за коригиране на грешки
One-dimensionalbarcodesusuallyhaveacheckfunctiontopreventmisreading.Oncethebarcodeisstained,itwillberejected.Thetwo-dimensionalbarcodecannotonlypreventerrors,butalsocorrectthem.Evenifthebarcodeispartiallydamaged,thecorrectinformationcanberestored.
3.Изискванията за печат не са високи
Commonprintingequipmentcanprint,andfaxescanalsoberead.
4. Може да се чете с различни четящи устройства
PDF417кодscanbereadwithlaserreaderswithraster,linearandareascanimagereaders.
5.Thesizecanbeadjustedtoadapttodifferentprintingspaces
6.Theopencodesystemhasbecomeaninternationalstandard,andChinahasalsoformulatedaninternationalstandardfor417codes.
Трансформация
PDF417 също има няколко деформирани символики:
PDF417 съкратен код
Inrelatively"clean"Intheenvironment,thepossibilityofbarcodedamageisverysmall,youcanomitthelineindicatorontherightandreducetheterminator.
микрокод PDF417
Допълнително намален PDF код.
MacroPDF417код
WhenthecontentofthefileistoolongtoberepresentedbyonePDF417код,itcanberepresentedbythemacroPDF417кодcontainingmultiple(1~99999)barcodeblocks.
Перспективи за приложение
AlthoughtheapplicationofQRcodesisbecomingmorewidespread,comparedwithJapanandSouthKoreaandothercountries,China’sdevelopmentofQRcodesisfarfromenough.Inadditiontothesupportofoperators,therestrictingfactorsincludetechnology,terminaladaptation,andprofitmodel.What'shotisthecombinationofQRcodeandO2O(OnlineToOffline)mode,thatis,theuseofQRcodereadingtodivertonlineuserstoofflinebusinesses.Tencentisveryoptimisticaboutthismodel,MaHuatengsaidthat"QRcodeisakeyentrypointforonlineandoffline."AlthoughsomepeoplearenotoptimisticabouttheapplicationofQRcodes,itisundeniablethataslongasasufficientuserbaseiscultivatedandcombinedwithagoodbusinessmodel,QRcodeswillbecomeoneofthemostpowerfultoolsforbridgingrealityandvirtuality.
Предимства
1. Кодиране с висока плътност, голям информационен капацитет.
2. Гамата на кодиране е широка.
3. Силна толерантност към грешки, с функция за коригиране на грешки.
4. Надеждността на декодиране е висока.
5. Могат да бъдат въведени мерки за криптиране.
6. Ниска цена, лесна за изработка и издръжлива.
Недостатъци
Accordingtothe"GlobalMobilePhoneSecurityReportfortheFirstHalfof2012",17,676mobilephonemalwareweredetectedandkilledinthefirsthalfof2012,andQRcodetechnologybecameamobilephonevirus.,Anewchannelforthespreadofphishingwebsites.
Accordingtothepolice,scanningtheQRcodesometimesdisplaysalinkpromptingtodownloadsoftware,andsomesoftwaremaycontainviruses.Someoftheseviruseswillaffectmobilephonesandtabletsaftertheyaredownloadedandinstalled;somevirusesarefee-absorbingTrojansthatcriminalspretendtobeapplications.Oncedownloaded,theywillcausethemobilephonetoautomaticallysendmessagesanddeductalargeamountofphonecharges.Inthisregard,seniormobilephonesoftwareexpertHongZhigangbelievesthatusingQRcodestodefraudmobilephonebillsiscompletelyfeasible."Theoreticallyspeaking,theQRcodeitselfdoesnotcarryviruses,butmanyvirussoftwarecanbedownloadedusingQRcodes.However,manyMobilephonesuseanopenmobilephoneplatform.Ifyoudownloadsuchvirussoftware,youwill"occupy"themobilephone'sSMSsendinginterfaceandsendSMSwithouttheuser'sknowledge.ThistypeofSMSoftendeducts1yuanoreven10yuanThemobilephonebillisquicklylostwhentheuserisignorant,andentersthepocketofthebadguy."
SomeexpertsremindthemassestoraiseawarenessofpreventionanddeterminewhetherthesourceoftheQRcodeisauthoritativebeforescanning.Trustworthy.Generallyspeaking,theQRcodesprovidedonregularnewspapers,magazines,andpostersofwell-knownshoppingmallsaresafe,buttheQRcodesofunknownoriginpublishedonwebsitesneedtobevigilant.Youshouldchooseaprofessionalcodescanningtoolthathasamonitoringfunction.Whenyouscanasuspiciouswebsite,therewillbeasecurityreminder.IfyouinstallthesoftwarethroughaQRcode,itisbesttoscanitwithanti-virussoftwarebeforeopeningitafterinstallation.
Въпроси, нуждаещи се от внимание
Infact,mostofthemaliciousQRcodesaredifficulttodeductthemobilephonefeedirectly.Instead,theycommitfraudbyinducingcitizenstoinstallprograms.Besuretoreadtheinstallationpromptsgivenbythephonecarefully.Don'tjustgoallthewaytotheendforthesakeofconvenience.
Two-dimensionalcodesecurityproblemsareconcentratedontwoaspects.Directscanningofthecodeisdangerous
SomenetizenssaidthattheyscannedaQRcodeonanadvertisementpostedonthestreet.Afterthat,the100yuanbillofthephonejustchargeddisappeared.AfterscanningadatingQRcodepostedonthewall,hedidnotdownloadandinstallthedatingsoftware,andthenwasnotifiedthathismobilephonewasinarrears.Asaresult,themobilephonewastestedandfoundthatmobilephonevirussoftwarewasinstalled,causingthenewlychargedphonebilltobestolen.
Характеристика
1.High-densitycoding,largeinformationcapacity:itcanholdupto1,850capitallettersor2,710numbersor1,108bytes,ormorethan500Chinesecharacters,whichisaboutseveraltensoftimeshigherthantheinformationcapacityofordinarybarcodes.
2.Widecodingrange:Thebarcodecanencodepictures,sounds,texts,signatures,fingerprintsandotherdigitizedinformation,andusethebarcodetoexpressit;itcanexpressmultiplelanguagesandcharacters;itcanexpressimagedata.
3.Strongfaulttolerance,witherrorcorrectionfunction:Thisenablesthe2Dbarcodetobereadcorrectlyevenwhenitispartiallydamagedduetoperforation,defacement,etc.,andtheinformationcanstillberestoredwhenthedamagedareareaches30%.
4.Decodingreliabilityishigh:itismuchlowerthanordinarybarcodedecodingerrorrateoftwopartspermillion,andtheerrorrateisnotmorethanonepartpermillion.
5.Encryptionmeasurescanbeintroduced:confidentialityandanti-counterfeitingaregood.
6. Ниска цена, лесна за изработка и издръжлива.
7. Формата и съотношението на символа на баркод са променливи.
8. Двуизмерните баркодове могат да се четат от лазер или CCD четец.
Съхранение
TheQRcodecanstorevariousinformation,mainlyincluding:
URL адрес, визитна картичка, текстова информация, специфичен код.
Accordingtothewaytheinformationisapplied,itcanbedividedinto:
1.Онлайн приложения
SuchasURLsandspecificcodes,moreareonlineapplications.
2.Офлайн приложения
Suchastextmessagesandbusinesscards,moreareofflineapplications.
Цвят
Usuallywhatweseeandmostsoftware-generatedQRcodesareblack,butinfact,thecolorQRcodegenerationtechnologyisnotcomplicated.Anditislovedbyyoungpeople,andsomewebsiteshavebeguntoprovidefreeonlinegenerationservicesofcolorQRcodes.Basedontheerrorcorrectionfunctionofthetwo-dimensionalcode,evenifpartofthetwo-dimensionalcodeiscoveredorlost,thescanningdevicecanstillrecognizethecompleteinformationrecorded.Synthesizewiththetwo-dimensionalcodetoobtainapersonalizedtwo-dimensionalcodethatcanberecognizedbythescanningdevice.This"personaltwo-dimensionalcode"hasalsobecomepopular.
Цялостно приложение
Thetwo-dimensionalbarcodehasthecharacteristicsoflargestoragecapacity,highconfidentiality,hightraceability,strongresistancetodamage,highredundancy,andlowcost.ThesecharacteristicsareparticularlyItissuitableforforms,securityandconfidentiality,tracking,licenses,inventorycounting,databackup,etc.
Програма за проследяване на храните
Whenrawmaterialsuppliersproviderawmaterialstofoodmanufacturers,theycarryoutbatchmanagement,andtheoriginalproductiondataoftherawmaterialsaremanufactureddate,expirationdate,origin,producer,Theinformationonwhetherthegeneticcombinationisusedornotisenteredintothetwo-dimensionalcodeandalabelwiththetwo-dimensionalcodeisprinted,pastedonthepackagingboxandhandedtothefoodmanufacturer.Whentherawmaterialsofthefoodfactoryareinthewarehouse,thedatacollectorisusedtoreadthetwo-dimensionalcodetoobtaintheoriginalproductiondataofthereceivedrawmaterials.Fromthisdata,itcanbeimmediatelyconfirmedwhetherthedeliveredproductmeetsthemanufacturer'spurchasingstandards.Thentherawmaterialsareputintostorage.
Accordingtotheproductionplanoftheday,makearecipe.Accordingtotheproductionplan,theemployeesextractthenecessaryrawmaterialsfromthewarehouse,weighandsubcontractusingtheweightofvariousrawmaterialsaccordingtotherequirementsofeachbatch,andpastealabelwithaQRcodeonthesubcontractedrawmaterials.ThecodecontainsRawmaterialname,weight,inputsequence,rawmaterialnumberandotherinformation.
Accordingtotheinstructionsoftheproductionplan,printakanbanwithaQRcodeandplaceitinfrontoftheproductionline.Thetwo-dimensionalcodeonthekanbanhasjobinstructionsentered.Whenmixingrawmaterials,useadatacollectortoreadthecodeonthekanbanandthetwo-dimensionalcodeoneachrawmaterialaccordingtotheoperationinstructionstoconfirmwhethertheinputiscorrectaccordingtotheproductionplanandrecordtheinformationoftherawmaterialsused.Ineachinspectionprocessaftertheinputofrawmaterials,thedatacollectorisusedtoinputtheinspectiondatarecordedbyhandinthepast,eliminatingtheneedformanualrecording.Thedataregisteredinthedatacollectorisuploadedtothecomputer,andthecomputergeneratestheoriginalproductiondata,makingitpossibletotrackproductsandrawmaterials,andgetridofthepreviousmanagementmethodsofusingpaper.UsethisdatabasetopublishproductrawmaterialinformationtoconsumersontheInternet.
Приложение за ресторант
Мобилно електронно меню:
Createamobileelectronicmenuforbusinesses,andrestaurantscaneasilyintegrateInformationsuchascateringcultureanddishintroductionshallbeenteredinaccordancewithrelevantguidelines.Theuserobtainstheredirectlinkofthemobilephonewebsitebyscanningthecodetoobtaintherelevantinformationofthebusiness.
Applicationscenarios:Variouspromotionalposters,manuals,tableplates.
Businessinterests:①Solvetheproblemofcustomerlossandcustomercomplaintscausedbywaitingforseatsandmeals;
②Differentiatedmarketing,improveUserexperiencelevel,enhancebrandcompetitiveness;
③Throughtheelectronicmenu,therestaurantwillgainwiderattentionandword-of-mouthpublicity;
④Подобретеефективността на сервитьора.
Consumerbenefits:①Youcanusetheelectronicmenutodeterminewhattoorderonthedaybeforeyougotothestoretoeat,savingtimeforordering;
②ScanthecodeandelectronicallyThemenucanbepermanentlystoredintheconsumer'smobilephonetoguideconsumerstoconsumeagain.Themenuinformationmerchantscanupdateinrealtime,one-timepromotion,permanentincome;
③Научете повече за ястията и изберете ястията, които отговарят на вашия вкус.
Мобилно пазаруване
"Mobilesupermarketwithtwo-dimensionalcodeastheentrance"isasignandproductofthewidespreadapplicationofmobileterminalsandthematurityofthee-commercemodel."Mobilesupermarket"pushesmobilee-commercetoanewlevel.Itmainlyresearchesanddevelopsmobiletransactionsandmerchantmarketingapplicationsbasedonmobileterminals.WiththehelpofQRcodesasachannel,consumerscanquicklybrowserealproductsandshopquicklyanytime,anywhere.Inaddition,theprojectwillalsoprovideavarietyofapplicationstosupportmerchantmarketing,andsolvenewcustomerdevelopment,oldcustomermaintenance,mobilee-commerce,membershipmarketing,discountpromotion,newproductpromotion,Traditionalmarketingdilemmassuchasinteractionbetweencustomersandmerchantshavesavedcorporatecostsandprovidedintegratedsolutionsformerchants’advertising,sales,promotions,activities,andcustomerfeedbackinformationcollection.
InChina,theproductsdevelopedbyGuangdongZhengquanTechnologyCo.,Ltd.torealizethe"mobilesupermarketwithQRcodeastheentrance"forthemajorityofenterprisesandmerchants-Zhengquanyipush,canprovideenterprisesandmerchantsAmobilee-commerceplatformthatintegratesfunctionssuchasexclusiveQRcode,APP,corporatewebsite,dedicatednetworkspace,domainname,communicationplatform,purchaseandsalesplatform,andpaymentsystem.Merchantscanprovidenecessarycorporateinformation,productintroductions,andpreferentialactivities.Uploadtothebackgroundintheformofgraphics,text,audio,orvideotoformanindependentandpermanentlyvalidQRcode,sothatcustomerscanunderstandalltheinformationofthemerchantinanall-roundway,andcreateamobilesupermarketforthemerchant.
Сканирайте QR кода, за да влезете в мобилния уебсайт
UsetheQRcodescanningsoftwareonthemobiledevicetodirectlyscantheQRcodetoenterthemerchant’smobilewebsite,Clickonthedesiredproducttocompletetheorderandpayment,realizingthefashionconceptofeasyshopping.Fromtheperspectiveofsolvingbusinessandindustrydevelopment,theimplementationofthe"mobilesupermarketwithQRcodeastheentrance"makesthesalesofbusinessbusinessesmorespecificandclear,marketingismoreconvenientandaccurate,andbusinessbusinessesinvestverylowcostsandobtaingoodresults.Theeffectofmarketingandpublicity,one-stopsolutiontothevariousdilemmasofbusinessandbusinessmarketing,andspurthegrowthofcorporateincome,whichisexpectedtodirectlyorindirectlyincreasetheincomeofthecompanyby20%-80%.
Analyzedfromtheperspectiveofsolvingconsumerdemand,"mobilesupermarketwithQRcodeasentrance"isaconsumerrevolutionthatwillchangeconsumers’consumptionhabitsandmakemobileshoppingauthenticandreliable.,Allowinguserstoparticipateinthemarketingprocessasalinkintheindustrychain,enablingtwo-waycommunicationandproactivelyachievingprecisepositioningofconsumergroups.
Scanmoneytoscandiscounts
TheQRcodecanalsobemadeintoelectroniccoupons,andastrikingQRcodeonthepromotionalmaterialsisaccompaniedbyaconcisesentencesuchas"ScanmoneytoscandiscountsAdvertisingsloganslike"canattractconsumerstotakeouttheirmobilephonesandscantheQRcodetofindout.Peoplearefullofcuriosityandpursuingbenefits.Thiswayofscanningcodestoobtaincouponstoenjoybenefitscannotonlyenhancetheinteractionbetweenconsumersandbusinesses,butalsoincreaseconsumers'interestinbusinessesanddeepentheirimpressions.
Comparedwithordinarypapercoupons,QRcodeelectroniccouponshavetheadvantagesofsavingprintingcosts,enrichingpromotionalcontent,andbeingeasyto"carry".Oncethepapercouponsareprinted,theycannotbechanged.Whenthediscountsarechanged,thecouponsmustbereprinted,whichisahugeexpense.However,theQRcodeuniquetoZhengquanyiTwittersupportsthechangeofthediscountcontentatanytime,buttheQRcodeitselfremainsunchanged,andthecontentcanbecombinedinvariousformssuchasgraphics,audio,andvideo,anditcanalsobedirectlylinkedtothemerchant.Exclusivewebsite,richandcolorfulcouponinformation.Suchtwo-dimensionalcodeelectroniccouponsnotonlyfacilitatethemanagementofthecouponsbythemerchants,maximizethepromotionaleffectofthecoupons,butalsomakeiteasierforconsumerstostorethecouponsdirectlyintheirmobilephones,avoidingtheneedtostorethecouponseverytimetheygoout.Filledwiththetroublesofvariouscoupons,consumersfeelthattheyarefashionableagain.
Поставяне на QR код
Приложение на QRкод (5 снимки)
1.Printedpromotionalmaterials:merchantscanusenewspapersandmagazinesAddingQRcodestobooks,posters,flyers,coupons,billboards,Xdisplayracks,productpackaging,personalbusinesscards,etc.,notonlysavesmaterialcosts,maximizestheamountofinformation,butalsoleadsthetrendandachievesrapidinformationacquisition.Convenienttosave.2.Videoadvertising:Ingeniouslyembedtwo-dimensionalcodesonTV,videos,andadvertisementstobreakthroughtimeandspacerestrictions,achieveinformationextension,andformaudienceinteractionandexpandtheeffectofcommunication.
3.Onlinepromotion:PublishtheQRcodeoncorporatewebsites,advertisingbanners,Weiboandothermediatocooperatewithonlinepromotion.
QRcodeDM
TheQRcodeDMisprintedwithaQRcodepatternontheDM.ScanningtheQRcodecanbelinkedtotheInternet.Theformofexpressionmaybepictures,Videoorlink,thiskindofcommunicationmethodcanusethefragmentedtimeofpeopleeating,ridinginthecarandinthebathroomtodisseminatetheinformationofadvertisersandachievethepurposeofprecisionmarketing.
Forexample,atwo-dimensionalcodetissueDM.Inplaceswithdenselypopulatedpopulationssuchasrailwaystations,subwaystations,universitycampuses,andscenicspots,userscanreceiveafree,beautifully-printedpackagebyscanningaQRcodeinfrontofthescreenofaself-servicesmartterminalthroughanApptissue.Thereare10papertowelsperpack,with10differentcustomeradvertisementsprintedonthem.ByscanningtheQRcodeabove,userscanalsoreachtheadvertiser'sofficialwebsite,Weibo,WeChatofficialaccountandotheronlineplatforms.
Двуизмерен кодов печат
Thetwo-dimensionalcodeisnotonlyforcommercialuse,butalsohastheeffectofrealizingdisplayandpromotionforindividuals.
Forexample,apaintercanprintaQRcodeonhisownwork,andinformationaboutthecreativeprocess,publicationofalbums,andholdingofartexhibitionscanbeclearataglance;ifitisaperformingartsstar,printaQRcodeonthepromotion,Fanscanenjoyalltheworksandphotosofthecelebrity,andpublishtheirownlatestnews!
Сватбена апликация
Traditionalweddingsrequirelargeinvitations.For2013weddings,youonlyneedtosendaQRcode.Guestsatthetraditionalweddingscenecanonlywatch,notinteract.Afterscanningthetwo-dimensionalcodeinvitationcardwiththemobilephone,themobilephoneautomaticallyjumpsintothespaceofthegroomandthebride.Notonlycanyouseetheweddinginformation,butyoucanalsoseetheweddingphotosofthegroomandthebride,andyoucanleavecommentsandfavorites.
Продажба на билети
Themerchantsandagentsthatupgradethetraditionalticketingsystemtotheelectronicticketingsystemprovidepartnerswithnetworke-commerceplatformconstruction,softwareandhardwareintegrateddevelopment,openinterfaces,System-widesolutionssuchasmaintenance.Theestablishede-commerceplatformisdirectlyconnectedtovariousonlinebankingplatforms.Aftertheonlinepaymentiscompleted,userscangotothecorrespondingphysicalmerchantsofthise-commerceplatformtoconsumewiththeelectronicvouchersorbillsobtained,withoutqueuingorWaitwithouttediousverification,allowinguserstoimmediatelygetaseriesofperfectconsumerexperience.
Formapplication
Предаване и обмен на формуляри на документи, бизнес формуляри, важни и експортни поръчки, манифести и др., за да намалите ръчното повтарящо се въвеждане на данни от формуляри, да избегнете човешки грешки и да намалите разходите за труд.
Поверително приложение
Encryptionandtransmissionofconfidentialinformationsuchascommercialintelligence,economicintelligence,politicalintelligence,militaryintelligence,andprivateintelligence.
Приложение за проследяване
Automatictrackingofofficialdocuments,automatictrackingofproductionlineparts,automatictrackingofcustomerservice,automatictrackingofmailorderdelivery,automatictrackingofmaintenancerecords,automatictrackingofdangerousgoods,automatictrackingoflogisticssupplies,Automatictrackingofmedicalexaminations,automatictrackingofecologicalresearch(animals,birds...),etc.
Заявление за лиценз
Паспорт, лична карта, регистрационна карта, шофьорска книжка, членска карта, идентификационна карта, карта за членство във верига магазини и друга информация за лиценз, регистрация и автоматично въвеждане, възпроизвеждане, ефект на управление на информацията "незабавен достъп".
Приложение за инвентаризация
Automaticinventoryofgoodsandfixedassetsinlogisticscenters,warehousingcenters,andjointlogisticscenters,givingplaytotheeffectof"immediateinventoryandimmediatedecision-making".
Приложение за архивиране
Ifthedocumentformdataisunwillingorunabletobestoredinelectronicmediasuchasfloppydisks,CD-ROMs,etc.,youcanusethetwo-dimensionalbarcodetostorethebackupandcarryitwithyouConvenient,notafraidoffolding,longstoragetime,andcanbecopiedandfaxedtomakemorebackups.
Вестникарско приложение
Asanewdigitalmediathatconnectsnewspapers,mobilephonesandtheInternet,newspapershaveusedQRcodetechnologytocreate"three-dimensionalnewspapers".UserswhoreadnewspapersByscanningtheQRcodeonthenewspaperwithvariousQRcodesoftwareonthesmartphone,thenewspaperbecomes"three-dimensional"immediately,andatthesametime,youcaneasilyreadandwatchtheextendedcontentofthenewspaper.DomesticnewspapersusingQRcodesincludeHuaxiMetropolisDaily,ChangjiangDaily,ChengduCommercialDaily,etc.TheQRcodeapplicationgreatlyexpandsthecapacityofnewspapers,andtheenjoymentofreadingnewspapersisalsogreatlyincreased.Thismeansthatnewspapersandperiodicalsarenolongerjustflatnewsprint,butcanalsobringusanew3Daudiovisualimageexperience,andprovideproductsWithmorecomprehensiveinformationandamoreconvenientwaytopurchase,acomprehensivemobileInternetcommerceplatformhasbeencreated.
Изтегляне на мрежов ресурс
Може да се прилага за изтегляне на ресурси в интернет, като например книги, игри, приложен софтуер и скоро.
Приложение за проследяване на продукта
Codemanagementofproductsandcomponentsintheproductionprocess,andsystematicrecordsaccordingtotheproductproductionprocess.Itcanavoiderrorsintheproductionprocessandimproveproductionefficiency.Atthesametime,productqualityissuescanbetraced,suchasfoodsafety,agriculturalproducttraceability,andproductwarrantymanagement.
AttractionTicketApplication
Attractiontickets,trainticketsbidfarewelltothetraditionaltextandpapermode,anduseQRcodesforticketsalesandticketcheckingtoimprovepassageefficiencyandpreventcounterfeittickets.
Приложение за управление на превозни средства
Drivinglicense,driver’slicense,vehicle’sannualreviewdocuments,vehicleviolationpenalties,etc.areprintedwithaQRcode,andthebasicinformationonthevehicleisprinted,Thebasicinformationofthevehicle,includingthedrivingnumber,enginenumber,model,color,etc.,isconvertedandstoredintheQRcode.Theimplicitnessoftheinformationplaysaroleofanti-counterfeiting,andthedigitizationofinformationfacilitatesreal-timemonitoringwiththemanagementnetworkofthemanagementdepartment.
Творчески приложения
С популярността на смартфоните се следват и различни двуизмерни приложения за баркодове. Creative QRcode приложение: 1. QRcode покана; 2. QRcode дисплей плакат; 3. QRcodesign-in; 4. QRcodeнадгробен камък;
Конферентна служба
Thetwo-dimensionalcodemeetingserviceisanotherapplicationoftwo-dimensionalcodetechnologyinmobilecommerceservices,mainlyusedfortwo-dimensionalcodemeetingsign-in.
Основно включват:
Преди срещата: QRкодMMS/SMS писмо с покана, MMS каталог на конференцията, организиране на проверка на гостите, напомняне за дневния ден на срещата, SMS съвети за топлина
В срещата: вход с QR код, MMS купони, SMS лотария, SMS взаимодействие, напомняния за дневен ред, организиране на хранене и др.
Afterthemeeting:MMSconferencecatalogue,thankyouafterthemeeting
Greatlyimprovethesign-inefficiencyofthemeeting.Sincethesign-inQRcodeMMSrecognizestheterminalequipment,themeetingrecordswillbetransmittedtotheQRcodesign-inrecordingplatformviaGPRSfromtimetotime,sotheparticipationinthemeetingandtheeffectofpromotionalactivitiescanbedoneClearanalysisandrealrealizationoftheclosedloopofconferencemarketing,fromtheinvitationoftheconferencetothefinalparticipationwillberecordedveryefficiently.Thisisaformofconferencesign-inthatwillinevitablybepopularizedinthefuture.Itisnotonlyefficientbutalsolow-carbon,andisinthefieldofmobilecommerce.Amajorinnovativeapplicationof
Приложение Occupyingseata
През септември 2014 г. библиотеката на кампуса Huxica на университета Чунцин стартира функцията "двуизмерен код, заемащ място". Вземете мобилния си телефон и сканирайте QR кода на масата, тези места са лесни за достъп и "ограничено време", така че "всеки да седне."
Thereisa"readingroomoccupancy"functioninthe"majormicro-picture"publicWeChat.Afterenteringthissection,studentscanchoosethelibraryandreadingroomtheywanttogoto,selectthetimeperiod,andthenselectanemptyseataccordingtothenavigationmapofthereadingroom,reserveaseat,andreceiveaWeChatreminderafterthereservationissuccessful.
Studentsneedtogotothereadingroom5-10minutesbeforethescheduledtime,andscantheQRcodeofthereservedseatonWeChatforverification.Ifthereisnoverificationafter10minutes,thepositionwillbecancelled.
Приложения за електронна търговия
TheQRcodewillbecomeakeyentrypointforthemobileInternetandO2O.Ase-commercecompaniesincreasinglyengageinparallelonlineandofflineinteractions,QRcodeshavebecomeanimportantmarketingvehiclefore-commercecompaniestoland.ThewideapplicationofQRcodesinthefieldofe-commerce,combinedwiththeconceptofO2O,bringsconsumersamoreconvenientandfastconsumptionexperience,andhasbecomeanewchannelfore-commerceplatformstoconnectonlineandoffline.Itisahorizontalextensionofproductinformation.Thepricecomparisonsareallhelpful.
Случай на приложение
ThetraditionalO2Obusinessmodelcanguideonlineuserstoofflineconsumption.Formerchants,thisismorelikeashort-termonlinepromotion.Activities,becauseusersdonotneedtoregisterfirstandthenconsumelikeonline,thistypeofconsumptionismainlya“one-offconsumptionbehavior”forusers.Moreimportantly,thefront-endconsumptiondataofofflinemerchantsisintraditionalUndertheO2Omodel,thereisnooveralldatabasethatcanrecordtheseactualconsumptiondata.
Предистория1
TheQRcodesign-inhasappearedinsomeimportantmeetingsoneafteranother.ParticipantsonlyneedtocallupthesecondDimensioncodevoucherinformation,thesign-incanbecompletedafterverification.
Electronicsign-insolution
Thetwo-dimensionalcodesign-insystemisanew"voucher"mobiledataserviceproduct,IsamobilephoneQRcodereadingapplication,whichcombinesmodernmobilecommunicationtechnologyandQRcodeencodingtechnology,andencodesthecontentofthetraditionalvoucherandtheholderinformationintoaQRcodegraphic,andusesSMS,MMS,etc.Themethodissenttotheuser'smobilephone,andwhenusingit,theQRcodegraphicdisplayedonthemobilephonecanbereadandverifiedthroughadedicatedcodereadingdevice.Itsbiggestfeatureisuniquenessandsafety,whichnotonlysavescosts,butmoreimportantly,itsavestime,improvesefficiency,andisconvenienttouse.Itisalsoveryenvironmentallyfriendlyandstylish.
HowtoefficientlydetecttheQRcode:Beforeattendingtheconferenceorexhibiting,theorganizeronlyneedstosendtheparticipantsanelectronicinvitationletter(MMS,SMS)containingaQRcodethroughthesystem.ThisQRcodecontainsConferenceaffairsinformation,asthesign-invoucherfortheexhibition.Whensigninginattheexhibition,participantsonlyneedtobringtheirmobilephonestocompletethesign-ineasily,whichbringsabrand-newparticipationexperience.Atthesametime,itavoidstheembarrassmentoftheorganizerwhencheckingtheinformationonthespot,anditisverysafe,effectivelyverifyingtheidentity,andputtinganendtointruders.Participants'informationistransmittedtothesystemdatabasethroughthewirelesscommunicationsystemduringverification,sothattheparticipationoftheexhibitionisclearataglance,whichfacilitatesthestatisticalworkoftheparticipationaftertheexhibition.Theentireprocessisfullyelectronic,andthemobilephoneisusedastheadmissionvouchertorealizetheinformatizationofconferencesign-in.
Предистория2
Itistailor-madeforsomerealestatecompanies,autos,homefurnishingbrandsandotherbusinessesthatarereadytoputoutdoormediaadvertisements,throughexperientialmarketingsolutionsTheprogramallowsconsumerstofeelthevalueoftheproduct,therebygeneratingpurchasebehavior,andassistingcorporatesalesanddevelopment.
AdvertisingMediaSystemРешение
Browsetheofficialwebsiteofthemerchant,andquicklyjumptothethemepageoftheevent.ScanthecodetobrowsethemerchantAllproductsandinformationallowuserstoquicklyunderstandthecompleteinformationoftheadvertisement.
Browsethemerchant'sWeibo,savethetediousprocessofinputandsearch,quicklyfollow,accumulatenewchannelsforfans,andconstantlybrowsenewproducttrendsonthemerchant'sWeibo.
Somephysicalmallproductscanbeboughtatonce,andshoppingcanberealizedonmobilephones.Nomatterphysicalorvirtualgoods,youcanbuyatonce.Multiplepaymentmethodsmakemobileshoppingmoreconvenient.Discountcoupons,Thebonuspointscanbeobtainedbyscanningthecode.
Предимства
Integratedmarketing(two-dimensionalcodecombinedwithtraditionalmediatoinfinitelyextendadvertisingcontentandtimeliness;consumerscaneasilyaccesstheInternet,Real-timeviewingofinformationonmobilephones)
Незабавно взаимодействие (Предприятията могат да публикуват анкети, гласуване, регистрация на членове; индивидуално участие в анкети, информационни коментари, регистрация на събитие, мобилно гласуване, участие в анкети)
Three-dimensionalcommunication(TheQRcodeisthemostconveniententrancetothemobileInternet,consumersalwayscarryoutonlineandofflineinformationdissemination;aconvenienttoolforsocialmediadissemination)
Полета за приложение
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Forrealestateprojects,householdgoods,automobiles,scenicspots,physicalstores,etc.,merchantscanusetheQRcodeonanypromotionalmedium,andtheusercanscanthecodethroughthemobilephonesoftware.Variousservicespushedbymerchantscanbeobtainedonmobilephones.
Програмен процес
Fromsimpleoutdooradvertisingtotheformationofacompleteconsulting-salessystem,outdooradvertisingmediasolutions,Letconsumersfeelthevalueofgoodsfromprintads.Preciselylocatetheintendedconsumergroup,real-timestatisticsofproductattentionandsales,sothatcompaniescanfullygrasptheeffectofoutdoorprintadvertising,andthereisnodisadvantageinthepast!
Предистория3
TheAmericanPfizer(animalhealthproducts)Group,aworld-renownedsupplierofanimalhealthproducts,focusesontheresearchanddevelopmentofanimalhealthproducts,andPreventionandtreatmentoflivestock,poultryandpetdiseases.Mainproducts:insectrepellents,anti-inflammatorydrugs,vaccines,antibioticsandrelatedanimalhealthproducts.
Изправяне пред проблеми
AccordingtothelatestEUrecommendations:thenewsafetyandhygienerulesapplytoallfoodandStrengthenthesupervisionoffoodsafetyissues,andeffectivelyrespondtofoodcrisesthatmayappearinthefoodchaininthefuture.Increasingthesafetyandhealthresponsibilitiesofproducersandoperators,producersandoperatorsmainlyrelyonself-inspectionmechanismsandmodernmonitoringtechnologyforharmfulsubstancestoensurefoodsafetyandsanitation.
Howtoquicklyandefficientlydetectproductinformationhasbecomeatoppriority,andtheaccuratedetectionofproductQRcodeinformationhasbecomeabreakthrough.
Решение
Thesolution:FortheentirepackaginglinkofproductionThefirstpurposeofcollectingtraceabilityinformationistoensuretheaccuracyofthedata,andthesecondpurposeistoensuretheglobaladaptabilityofthelabel.
Fordrugsinonlinebagsandboxes,thelabelingsystemimplementsprinting.Aftertheprintingiscompleted,thedataiscollectedandtested.Afterthedataiscollected,thedatabaseinformationisreviewedandverified.Afterensuringthattherearenoerrors,implementlabeling.Afterthelabelingiscompleted,asecondreviewofthearticleiscarriedout.Ensurethattheproductisfinallycompletedandcanbeofficiallyreleased.Allthetwo-dimensionalbarcodesusedfortraceabilityaretestedinbatchesbyspecialtwo-dimensionalcodetestingequipmentandmeetthequalitystandards.
Приложение за позициониране на мини
ThegenerationoftheQRcodeistousetheQRcodeencodingdevice.Worksection,etc.collect,andthenusecodingsoftwaretogeneratespecificQRcodelabelsbasedonthecorrespondinginformation,thenuseQRcodedotmatrixprinterstoprintouttheQRcodelabelscontainingworkerspecificinformation,andfinallyprintthemonworkclothes,etc.Itiseasytoreadinaspecificlocation.
Предаване на информация
Fang,astudentfromtheSchoolofEconomicsandManagementofBeijingUniversityofPostsandTelecommunications,hand-drawnaQRcodewithapencilonapostcard,andscannedtheQRcodeusingtheQRcodescanningsoftwareonthemobilephone.Asimplelovesentencecameout:"Xiaomori,Iloveyou."
FirstfindawebsitethatgeneratesaQRcodeonline,typeintheinformationtogeneratetheQRcode,andthenenlargethepictureappropriatelyandprintitout.Drawareferenceline,dividetheQRcodepatternintosmallsquares,andmarkthesmallsquareswithinthereferenceline,andthendrawa29×29smallsquarereferencelineonthepostcard(dependingonthespecificamountofinformation)Itdepends),andblackenthecorrespondingsquaresaccordingtotheQRcodenumberonthepaper,andfinallyverifytheQRcodethroughmultiplesoftware.
ThereisalsoamanfromChangshawhoworksinCanada.WhenhereturnedtovisitrelativesduringtheSpringFestival,hemetagirlbychancethroughasocialsoftware.Thegirlhadasimilarlifeexperiencewiththisman.HeisanoverseasstudentfromtheUniversityofKansasinChengdu,whoalsoreturnedtoChinaduringtheSpringFestival.Throughaveryaccidental"shake",thetwobegantogetacquaintedandfallinlove.ThemanevenusedtheQRcodetoproposetothegirl,andhefinallygottheresult.
Най-големият QRкод
TheQRcodeproducedbyXuHe,32yearsold,inawheatfieldinBotouCity,HebeiProvince,wasofficiallycertifiedbyGuinnessastheworld’slargestQRcode.ThisgiantQRcodehasasidelengthof190metersandatotalareaof36,100squaremeters,breakingthepreviousrecordof28,760squaremetersheldbyaCanadianfarm.ThisQRcodecanbescannedandidentifiedbyamobilephoneandlinkedtotheWeChatofficialaccountoftheXuHeteam.InApril2015,XuHeandhisteamcarriedoutdifferentiatedplantinginnearly100acresoflandrentedaccordingtotheratiooftheQRcodepattern,sowedwheatatdifferenttimenodes,andsuccessfullycreatedthisgianttwo-dimensionalplantusingthecolordifferenceofthewheatseedlings.Dimensioncode.
Оборудване за четене
A.Two-dimensionalbarcodereadingequipmentcanbedividedintodifferentreadingprinciples:
(1) LinearCCD и линейно устройство за четене на изображения (LinearImager)
canreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes(suchasPDF417),whenreadingtwo-dimensionalcodes,youneedtoscanalongtheverticaldirectionofthebarcodeThroughtheentirebarcode,wecallit"sweepreading".Thistypeofproductischeaper.
(2) Лазерен четец с решетка
Itcanreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes.Whenreadingthetwo-dimensionalcode,thelightisalignedwiththebarcode,andtheverticalscanningiscompletedbythegratingelement,withoutmanualscanning.
(3) Четец на изображения
UsingtheareaarrayCCDcameramethod,thebarcodeimageiscapturedandanalyzedanddecoded.Itcanreadone-dimensionalbarcodesandalltypesofbarcodes.QRcode.
B.Two-dimensionalbarcodereadingequipmentcanbedividedintohandheldandfixedaccordingtodifferentworkingmethods.
Handheld:istheQRcodescanner.BarcodescannerthatcanscanPDF417,QRcode,DMcodetwo-dimensionalcode.
Fixedtype:Itisatwo-dimensionalcodereader,desktop,non-handheld,placedonatableorfixedinaterminaldevice,suchasSUMLUNG'sSL-QC15Sandsoon.
Thetwo-dimensionalcodeprintedonpaperandthetwo-dimensionalcodeonthemobilephonescreencanberecognized,soitiswidelyusedinelectronicticketing,electroniccoupons,membershipsystems,mobilephonetwo-dimensionalcodeboardingandotherfields.
C.Theindustrialapplicationof2DbarcodereadingequipmentmainlyusesimportedbrandssuchasSiemensSIMATIC
Четец на кодове SIMATICMV420 и MV4401D/2D
Foradvancedproductionsystems,theuseofmachine-recognizablemarkstotrackproductsandcomponentsisanimportantrequirement.Theuniquecodingsystemensuresthateachproductionstepofeachcomponentandtheuseofrawmaterialsareorderlyandcontrollable.Atthesametime,thedirectcodingmethodallowsthetrackingofproductbatches,suchasproductliabilitydetermination.
SIMATICMV420/MV440fixedone-dimensional/two-dimensionalcodereaderisahigh-speed,high-reliabilityreadingproduct,andithasawealthofcommunicationandconnectionmethods.Thecodereadercannotonlyreadstandardhigh-contrastbarcodesandtwo-dimensionalcodes,butalsocanbeusedtoreadDPMcodes(DirectPartMarking)underharshindustrialapplicationconditions,thatis,directcodingonthesurfaceoftheobject(throughlaseretching,inkjet,Mechanicalmarkingorchemicalcorrosion,etc.directlymarkthecodeonthesurfaceoftheobject).
FlexibleandoptionallightingmethodsandcompactandsturdyappearanceenableMV420/MV440tobeusedinavarietyofindustrialapplications,suchas:automotive,packaging,medicine,cosmeticsandelectronicsemiconductors,Foodandbeverageindustries.
Персонализиране
TheQRcodecangenerateacodemapaccordingtothecontentoftheinformationandthefunctionalrequirementsoftheapplication.Generally,simplesurfaceapplicationscandirectlygenerateQRcodestousetheinformationcontent.Ifyouwanttoincludemoreinformationcontentandextendtheserviceasanapplicationwithcommercialvalue,youneedtodevelopadeepapplicationofQRcode.
QRcodesurfaceapplicationismorecommonin:invoices,tickets,simpleinformationapplications.
Предимства:Commondecodingsoftwaredecoding
Недостатъци:Informationcannotbemodifiedandedited,onlysimplecontent,cannotinteractwithinformation,Noencryption(seetheGuangzhouDailyreport:Don’tthrowyourtrainticketsaway!Becarefulofbeingdeciphered)
QRcodedeepapplicationismorecommonin:verification,anti-counterfeiting,traceability,check-in,Military,morecommercialapplicationservicesthatcanexchangeinformation.
Предимства:Useprofessionaldecodingsoftware,encryptionmechanismisnotcracked,richinformationcontent,systemmanagement,editablemodification,interactiveinformationwithusers,moreextendedfunctions,commercialValueapplications
Недостатъци:Thedomesticstandardsformobilephoneapplicationsarenotunified,andtheyneedtobedevelopedanddownloadedaccordingtothemobilephonesystem
TheinformationapplicationonthesurfaceoftheQRcodeisverysimple.Itisnotmuchdifferentfromone-dimensionalbarcodes.Torealizetheapplicationofgreatcommercialvalue,itisnecessarytousethedeepcoretechnologyoftheQRcode,whichisalsothetruevalueoftheQRcode.QRsystemmanagementisrapidlyexpandinginthebusinesscommunityofvariouscountries,andtheQRmethodhasbecomeatoolforenterprisestoachievecompetitiveadvantage.
Professionaltwo-dimensionalcodetechnologycompaniescanprovidecustomizedservicesfortwo-dimensionalcodes,changecolors,patterns,andevencreatevariousshapes.
Professionaltwo-dimensionalcodeapplicationservicesnotonlyhavesimplefunctionsonthesurfaceforusersasabasicexperience,butalsoafollow-upapplicationwithcommercialvalue.RealizemarketingforthemajorityofenterprisesbyrelayingtheQRcode.
Формирането на QR код
Thereareseveralmethodsforlocalgenerationandonlinegeneration,whichcanbesaidtobeverysimple,andartisticandbeautifulQRcodesareslightlymorecomplicated.Onepoint,itneedstobegeneratedonline.
Текст, SMS, URL адрес, лична визитка, имейл адрес, безжична мрежа, телефон, GPS и т.н.
Печат
Inadditiontoprintingandprinting,therearealsolasermethodsforQRcodes.Somemetal,ceramic,andglassobjectscanbeeasilyremovedbytraditionalprintingandprintingmethods,andtheanti-counterfeitingeffectcannotbeachieved.Laserlasers,especiallycurvedlasers,havebecomethefirstmethod.Forsomelasermachinesathomeandabroad,thesoftwaredevelopedcandirectlyreadinthetwo-dimensionalcodepicturefile,andlasertotheobject.
Посока на развитие
ThepopularizationofsmartphonesandtabletcomputershasspawnedthepreviouslyunpopularQRcodeapplications.Everyoneisracingtoinvestalotofresourcesintechnologyresearchanddevelopment.MaHuatengsaid:TheQRcodeistheentrancetothemobileInternet.
TheapplicationofQRcodesseemstopenetrateallaspectsofourlivesovernight,includingsubwayadvertisements,newspapers,traintickets,planetickets,fastfoodrestaurants,movietheaters,groupbuyingwebsites,andpackagingofvariousproducts.AsalinkintheindustryoftheInternetofThingswave,theapplicationofQRcodeshasneverreceivedsuchattention.Someexpertsevenpredictthatamarketspaceofhundredsofbillionswillbeformedwithintwotothreeyears.
TheapplicationoftheInternetofThingsisinseparablefromautomaticidentification.Barcodes,two-dimensionalcodesandRFIDaremorecommonlyusedbypeople.Comparedwithone-dimensionalcodes,two-dimensionalcodeshavelargedatastoragecapacityandgoodconfidentiality.Характеристика,canbebettercombinedwithsmartphonesandothermobileterminals,formingabetterinteractivityanduserexperience.ComparedwithRFID,thetwo-dimensionalcodenotonlyhighlightsthecostadvantage,butalsohasbetterapplicationprospectsforitsuserexperienceandinteractivity.
Underthemobileinternetbusinessmodel,peoplehaveabroaderscopeofbusinessactivities,andthereforeneedtointeractandshareinformationinatimelymanner.Withthepopularizationofsmartphonesandtabletcomputersinthe3G/4Gmobilenetworkenvironment,theapplicationofQRcodesisnolongerlimitedbytimeandspaceandhardwaredevices.Thebasicproductattributes,pictures,sounds,text,fingerprintsandotherdigitalinformationcanbecodedandbundled,whichissuitableforproductqualityandsafetytraceability,logisticswarehousing,productpromotion,businessmeetings,identity,materialreceiptidentification,etc.Itispossibletorealizetimelytrackingandtracingofmaterialcirculationthroughmobilenetworks;helpwithremoteequipmentrepairandmaintenance;productcounterfeitingandanti-channelingandend-consumerincentives;enterprisesupplychainprocessreengineering,etc.,tofurtherimprovecustomerresponsivenessandintegrateproductsandservicesExtendtotheendcustomer.Manufacturerscanalsograspmarkettrendsinatimelymanner,developmorepracticalproductstomeetcustomerneeds,andfinallyachievebuild-to-orderproduction,whichwillgreatlyreduceproductioncostsandoperatingcosts.
WiththevigorousdevelopmentofthedomesticInternetofThingsindustry,IbelievethatmoreQRcodetechnologyapplicationsolutionshavebeendevelopedandappliedtothedailybusinesslifeofallwalksoflife.Bythen,theQRcodewillbecomeThemobileInternetportalhastrulybecomeareality.
Бизнес модел
TheapplicationofQRcodehastheconceptofmainreadingandbeingread.Inforeigncountries,theplatform-basedserviceofQRcodereferstoaplatformforyoutogenerateaQRcodeandattachvariousinformationsuchaspictures,text,andvideostothebackofit.Essentially,thecontentoftheQRcodepointstoanaddress.Therefore,theQRcodeplatformservicebelongstothefieldtoberead.
Butthisclassificationmethodistoovagueforusersandthemarket.ThebusinessmodelofthemarketQRcodecanberoughlydividedintothefollowingtypes:
1.Informationdissemination.Whetheritisanelectronicvoucherormuseum,mediaorproductinformation,itisactuallytheconceptofinformationdissemination.UserscanscantheQRcodewiththeirmobilephonestoenteritscorrespondingaddressandobtaincompletedata.Thesupplierestablishesacompletedbusinessmodelbysendingelectronicvouchersandlayingoutcodescanninghardwaredevicestolocalmerchants.
2.Interactiveentrance.Forexample,youcanfollowyourWeChatfriendsbyscanningaQRcode,oryoucansendbackcustomerinformationtothecompanythroughoperationalformssuchascouponcollection,voting,registration,andparticipationinresearchonyourmobilephone.Companiescanmaximizetheeffectofadvertisingandobtainvaluableuserinteractiondata.Thisinteractivebuyingmodelhasalreadybeenusedinthefieldsofmovies,TV,magazines,brochures,andadvertisements.
WeChathasbeguntoprovideQRcodescanningservicesinearlierversions.UserscandirectlyestablishWeChatrelationshipsbyscanningotherpeople’sQRcodes.Afterversion4.0,WeChatalsoprovidesdirectscanningservices.Thetwo-dimensionalcodeisusedtorealizethefunctionofmobilephoneandcomputerWeChatsynchronization,whichingeniouslycombinesthecharacteristicsoftwo-dimensionalcodeandverification.SinaWeiboalsorecentlylaunchedaQRcodecreation.AfterscanningtheQRcode,youcanfollowWeiboandotherfunctions.
In2012,WeChatlaunchedapublicplatformopentoenterprisesandindividuals,openingtheeraofself-media.Atthesametime,theuseoftwo-dimensionalcodeshasreachedanunprecedentedheight.Scanningandpayingattentionarealmostallpublicaccountpromotionmethods.MoreandmoremultimediaprogramsareregisteredonWeChatpublicplatforms(suchastheVoiceofChinaDream),whichfacilitatesthecommunicationbetweenviewersandthemedia.ByreleasingtheQRcodeoftheiraccountsintheprograms,theyquicklyaccumulatealargeuserbaseinashortperiodoftime.
3.Formapurchase.Thiswilldirectlytakeyoutothee-commerceplatformofacertainproductandgenerateatransaction(suchasXiancaoJi).
TheoriginalprocessofenteringaphysicalstoreorpurchasingonlinecanalreadybeachievedbyscanningaQRcode,andcompletingtheshoppingpaymentprocessonamobilephone.Thiswaycanmakeupforthedemandforconsumptioninaspacethatcouldnotbereachedbefore.ThecooperationbetweenAlipayandFocusMediaisthatuserscanpurchaseandpayontheirmobilephonesbysimplyscanningtheAlipayadvertisementsonFocusMedia.
Theabovetypes,exceptforsomeshort-messageQRcodebusinesscards,alluseaQRcodetopointtoalinkaddress,andareessentiallytheconceptofamobileInternetportal.