Въведение в терминологията
Дефиниция за електронна търговия
Електронната търговия е бизнес дейност, извършвана от мрежова комуникационна технология. Дадени са много различни дефиниции за тяхната позиция и ъгъл и степен на участие в търговията.
Eventhoughe-commercehasdifferentdefinitionsindifferentcountriesorindifferentfields,thekeyisstillthebusinessmodelthatreliesonelectronicequipmentandnetworktechnology.Withtherapiddevelopmentofe-commerce,itismorethanIncludingthemainconnotationofitsshopping,itshouldalsoincludeancillaryservicessuchaslogisticsanddistribution.E-commerceincludeselectroniccurrencyexchange,supplychainmanagement,electronictradingmarkets,networkmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementandautomaticdatacollectionsystems.Inthisprocess,theinformationtechnologyusedincludes:Internet,extranet,e-mail,database,electroniccatalogandmobilephone.
First,e-commerceisdividedintobroadandnarrowe-commerce.E-commerceinabroadsenseisdefinedastheuseofvariouselectronictoolstoengageinbusinessactivities;e-commerceinanarrowsenseisdefinedastheuseoftheInternettoengageinbusinessoractivities.Whetheritisabroadornarrowconceptofe-commerce,e-commercecoverstwoaspects:oneisthatitcannotbeseparatedfromtheInternetasaplatform,withoutthenetwork,itcannotbecallede-commerce;theotheristhatwhatisdonethroughtheInternetisoneKindofbusinessactivity.
Inanarrowsense,ElectronicCommerce(EC)referstotheuseofelectronictoolssuchastheInternet(thesetoolsincludetelegraph,telephone,radio,television,fax,computer,computernetwork,mobilecommunicationEtc.)Commercialtradeactivitiescarriedoutonaglobalscale.Itisthesumofvariousbusinessactivitiesconductedonthebasisofcomputernetworks,includinggoodsandserviceproviders,advertisers,consumers,intermediariesandotherrelatedparties.E-commercegenerallyunderstoodbypeoplereferstoe-commerceinanarrowsense.
Broadlyspeaking,theterme-commercecomesfromElectronicBusiness,whichisabusinessactivitycarriedoutthroughelectronicmeans.ThroughtheuseofelectronictoolssuchastheInternet,thecompany,suppliers,customersandpartnerscanshareinformationthroughelectronicbusiness,realizetheelectronicbusinessprocessbetweenenterprises,andcooperatewiththeelectronicproductionmanagementsystemwithintheenterprisetoimprovetheproductionoftheenterprise,Inventory,circulationandcapitalefficiency.
TheUnitedNationsInternationalTradeProcedureSimplificationWorkingGroupdefinese-commerceas:theuseofelectronicformstocarryoutbusinessactivities,whichincludestheuseofanyelectronictoolsbetweensuppliers,customers,governmentsandotherparticipants.SuchasEDI,Webtechnology,e-mail,etc.shareunstructuredbusinessinformation,andmanageandcompletevarioustransactionsinbusinessactivities,managementactivitiesandconsumeractivities.
E-commerceistheuseofcomputertechnology,networktechnologyandlong-distancecommunicationtechnologytorealizetheentirebusinessprocessofelectronic,digitized,networked,andcommercialized.
E-commerceisabusinessactivitytransactionprocessthatiscarriedoutwithinthescopeoflegalpermissionbasedoncomputernetworksandelectronicmethods.
TheconceptofCommerce(E-Commerce),in1997,thecompanyputforwardtheconceptofElectronicBusiness(E-Business).E-Commercefocusesonelectronictransactions,emphasizingtransactionsandcooperationbetweenenterprisesandexternalparties,whileE-Businesshasexpandedthescopealot.Inabroadsense,itreferstotheuseofvariouselectronictoolstoengageinbusinessoractivities.Inanarrowsense,itreferstotheuseoftheInternettoengageinbusinessactivities.
Компонентни елементи
Четири елемента: търговски център, потребител, продукт, логистика.
⒈Trading:Majoronlineplatformsprovideconsumerswithhigh-qualityandlow-costproducts,attractingconsumerstobuy,andatthesametimeencouragingmoremerchantstosettlein.
⒉Cooperation:Establishacooperativerelationshipwithalogisticscompanytoprovidetheultimateguaranteeforconsumers'purchasebehavior,whichisoneoftherigidconditionsfore-commerceoperations.
⒊Service:Oneofthethreeelementsofe-commercelogisticsismainlytoprovideconsumerswithpurchasingservices,soastoachieveanothertransaction.
Свързани обекти
Формирането на търговията и транзакциите са неделими от следните четири връзки:
1. Платформа за търговия
Thethird-partye-commerceplatform(hereinafterreferredtoasthethird-partytransactionplatform)referstothesumofinformationnetworksystemsthatprovidetransactionmatchingandrelatedservicesforbothpartiesorpartiesinthee-commerceactivities.
Второ, оператор на платформа
Thethird-partytradingplatformoperator(hereinafterreferredtoastheplatformoperator)referstotheregistrationandreceiptattheadministrativedepartmentforindustryandcommerceBusinesslicense,naturalpersons,legalpersonsandotherorganizationsengagedintheoperationofthird-partytradingplatformsandprovidingservicestobothpartiestothetransaction.
3. Оператори на място
Thethird-partytradingplatformon-siteoperators(hereinafterreferredtoastheon-siteoperators)refertotransactionsonthee-commercetradingplatformNaturalpersons,legalpersonsandotherorganizationsrelatedtoserviceactivities.
Four.PaymentSystem
PaymentSystemisanintermediaryagencythatprovidespaymentclearingservicesandaprofessionalthatrealizespaymentinstructiontransmissionandfundclearing.Afinancialarrangementthatiscomposedoftechnicalmeanstorealizetherepaymentofclaimsanddebtsandthetransferoffunds,sometimescalledtheClearSystem(ClearSystem).
В електронната търговия има сайтове с портали, които разполагат с относително пълен информационен поток, капиталов поток и логистика.
Existencevalue
Theexistencevalueofe-commerceistoallowconsumerstoshopandpayonlinethroughtheInternet,whichsavestimeandspaceforcustomersandenterprises,andgreatlyimprovestransactionefficiency.Forbusyofficeworkers,italsosavesalotofvaluabletime.Inthe21stcenturywhereconsumerinformationisdiversified,ithasbecomeahabitandconvenientforconsumerstolearnaboutlocalshoppingmallproductinformationthroughonlinechannelssuchasBaiduWeChat,Taobao,Xindan,etc.,andthenenjoyon-siteshopping.Consumerdemand.
Mobilee-commerce
Mobilee-commerceisB2B,B2CorC2Ce-commerceusingwirelessterminalssuchasmobilephones,PDAs,andhandheldcomputers.ItperfectlycombinestheInternet,mobilecommunicationtechnology,short-distancecommunicationtechnologyandotherinformationprocessingtechnologies,sothatpeoplecancarryoutvariousbusinessactivitiesatanytimeandanyplace,andrealizeonlineandofflineshoppingandtransactionsanytime,anywhere,onlineandoffline,andonlineelectronics.Paymentandvarioustransactionactivities,businessactivities,financialactivitiesandrelatedcomprehensiveserviceactivities,etc.
Mobilee-commerceisproducedwhenwirelesstransmissiontechnologyishighlydeveloped,suchasthefrequentlymentioned3Gtechnology,thecarrieroftechnicalmobilee-commerce.Inaddition,WifiandWapitechnologiesarealsooneoftheoptionsforwirelesse-commerce.Amobilephoneconferencesolutionthatusesamobilephonetoquicklyholdaconferencecallintime;experienceabrand-newconceptofmobileconferencewiththe3G/wifinetwork,andusethemobilephonetomanagethemeetingatanytimeduringthemeetingtomaximizeyourworkefficiency.
SecondLife
Виртуалният свят е много интересен модел на търговия. Това е свят, дефиниран от потребителя, в който хората могат да си взаимодействат, да се забавляват и да правят бизнес и да изживеят различен живот във виртуалния свят. Най-известният виртуален свят е SecondLife.
Маркетингови методи:
Маркетинг на услугите, маркетинг на преживяванията, маркетинг на знанията, емоционален маркетинг, микромаркетинг на преживяванията, образователен маркетинг, диференциран маркетинг, директни продажби, мрежов маркетинг, маркетинг за търсене и др.
Развитие и перспективи
История на развитието
Начален период
1990-1993, електронният обмен на данни епохата се превърна в началото на китайската търговия.
Ембрионален стадий
От 1993 до 1997 г. правителството ръководи организацията да осъществи етапа „Трите златни проекта“, поставяйки солидна основа за развитието на търговията.
In1993,theNationalEconomicInformationizationJointConferenceanditsofficewereestablishedunderthechairmanofthethenVicePremierZouJiahua,andsuccessivelyorganizedthe"ThreeGoldenProjects"suchasGoldenGate,GoldenCardandGoldenTax.Significantprogresshasbeenmade.
InJanuary1996,theStateCouncilNationalInformatizationWorkLeadingGroupwasestablished,withtheVicePremierastheleaderandmorethan20ministriesandcommissionsparticipatingintheunifiedleadershipandorganizationofChina'sinformatizationconstruction.
През 1996 г. мрежата Golden Bridge и интернет бяха официално открити.
In1997,theInformationOfficeorganizedrelevantdepartmentstodraftandcompileChina'sinformatizationplan.
InApril1997,anationalinformatizationworkconferencewasheldinShenzhen,andvariousprovinces,cities,andregionssuccessivelyestablishedinformatizationleadinggroupsandtheiroffices.Theprovincesbegantoformulatetheirowninformatizationconstructionplansincludinge-commerce.
През 1997 г. рекламодателите започнаха да използват онлайн реклама.
От април 1997 г. китайската система за поръчка на стоки (CGOS) не работи.
Период на разработка
1998-2000, етапът на развитие на интернет търговията.
През март 1998 г. първата интернет транзакция в Китай беше успешна.
InOctober1998,theStateEconomicandTradeCommissionandtheMinistryofInformationIndustryjointlyannouncedthelaunchofthe"GoldenTradeProject"withelectronictradeasthemaincontent.Large-scaleapplicationpilotprojectinthefield..
InMarch1999,B2Cwebsitessuchas8848wereofficiallyopened,andonlineshoppingenteredthepracticalapplicationstage.
IN1999, правителство Internet, EnterpriseInternet, E-правителство (правителство InternetProject), OnlineTaxation, онлайн Оправяне (онлайн UniviversityOfHunanUniviversity, Zhejianguniversity), Remotediagnosis (BighoSpitalsinbeijingshanghai), emergedin1999, и т.н., ethejianguniversity), дистанционно.
Стабилизационен период
From2000to2009,e-commercehasgraduallybecomethemainstayoftraditionalindustryB2B,markingthate-commercehasenteredthestabilityofsustainabledevelopmentExpect.
Зрял период
Thevigorousdevelopmentof3GhaspromotedtheformationoftheV5eraofe-commercethroughouttheentirenetwork.Nationalstrategiclevel.
Етап на разработка
Първи етап
Emailstage.Thisstagecanbeconsideredasthebeginningofthe1970s,andtheaveragecommunicationvolumehasincreasedseveraltimesayear.
Този втори етап
Informationreleasestage.Since1995,theinformationpublishingsystemrepresentedbyWebtechnologyhasgrownexplosivelyandhasbecomethemainapplicationoftheInternet.HowdoSMEsgraspthee-commercefrom"extensive"to"precise"marketingera.
Третият етап
EC(ElectronicCommerce),thee-commercestage.EChasjustbegunintheUnitedStates.ThereasonwhyECislistedasalandmarkisbecausetheultimatecommercialuseoftheInternetise-commerce.Atthesametime,itcanalsobesaidthatthebusinessinformationafterafewyearsismainlytransmittedthroughtheInternet.TheInternetisabouttobecomethenervoussystemofourbusinessinformationsociety.AttheFifthAPECInformalSummit(APEC)heldinVancouver,Canadaattheendof1997,USPresidentClintonproposedaproposaltourgeallcountriestojointlypromotethedevelopmentofe-commerce,whichattractedtheattentionofgloballeaders,suchasIBM,HPandSun.Ofinformationtechnologyvendorshavedeclared1998astheyearofe-commerce.
Четвъртият етап
Целият етап на търговия. С появата на модела на софтуерни услуги SaaS (SoftwareasaService), софтуерът влезе в Интернет, разширявайки търговската верига и оформяйки най-новия концептуален модел на „пълна търговия“.
Петият етап
Thewisdomstage.In2011,Internetinformationfragmentationandcloudcomputingtechnologybecamemoreandmoremature.ActiveInternetmarketingmodelappeared.i-Commerce(inpidualCommerce)tookadvantageofthetrend.In-depthcommunicationwithusersfrommultipleperspectivessuchasusercare.Amongthem,ICEproposedbyIZPTechnologyGroupisthemostrepresentative.
Тенденция на развитие
По-широка среда: Хората не са ограничени от време, пространство или ограничение на традиционното пазаруване и могат да търгуват онлайн по всяко време и навсякъде.
Broadermarket:Theonlineworldwillbecomeverysmall.Amerchantcanfaceconsumersfromallovertheworld,andaconsumercanshopatanymerchantintheworld.
Fastercirculationandlowprices:E-commercereducestheintermediatelinksofcommoditycirculationandsavesalotofexpenses,therebygreatlyreducingthecostofcommoditycirculationandtransactions.
Itismoreinlinewiththerequirementsofthetimes:Nowadays,peopleareincreasinglypursuingfashion,payingattentiontoindividuality,andpayingattentiontotheshoppingenvironment.Onlineshoppingcanbetterreflectthepersonalizedshoppingprocess.
Вътрешни перспективи
По време на периода на „дванадесетата петилетка“ търговската индустрия на моята страна се разви бързо, мащабът на индустрията се разшири бързо и продължават да се появяват компании за търговска информация, транзакции и технологични услуги. годишно увеличение от22 %. През 2011 г. общата сума на търговските транзакции в моята страна достигна нов връх, достигайки 5,88 трилиона юана, от които търговските транзакции на малки и средни предприятия достигнаха 3,21 трилиона юана.
През първото тримесечие на 2012 г. общият размер на транзакциите на китайския търговски пазар беше 1,76 трилиона, годишно увеличение от 25,8% и месечно намаление от 4,2%. През второто тримесечие на 2012 г. общият размер на транзакциите на търговския пазар в моята страна беше 1,88 трилиона, годишно и 25% годишно увеличение месечно увеличение от 7,3%.
В края на 2013 г. мащабът на транзакциите на китайския търговски пазар достигна 10,2 трилиона, годишно увеличение от 29,9%. Между тях, обемът на транзакциите на B2Be-търговския пазар достигна 8,2 трилиона юана, годишно увеличение от 31,2%. Мащабът на транзакциите на онлайн пазара на дребно достигна 1,8851 милиарда години на година %. Десетте най-добри провинции (включително общини директно под централното правителство) са: Гуандун, Дзянсу, Пекин, Шанхай, Джъдзян, Шандун, Хубей, Фуджиан, Съчуан, Хунан.
Към декември 2013 г. компаниите за услуги за електронна търговия са наели пряко повече от 2,35 милиона служители.
В структурата на отрасъла за сегментиране на пазара за търговия през 2013 г. B2Be-търговията представлява 80,4%; пазарният дял на онлайн транзакциите на дребно достига 17,6%; онлайн груповите покупки представляват 0,6%; другите се отчитат 1,4%.
Ще бъдат въведени правила за поддръжка на електронна търговия
TheNationalDevelopmentandReformCommissionstatedonMay28,2013that13departmentswillintroduceaseriesofpoliciesandmeasures.Thedevelopmentofe-commerceissupportedinfiveaspects:credittransactions,mobilepayments,onlineelectronicinvoices,commercecirculationandlogisticsdistribution.The"ResearchonChina'sE-commerceIndustry"releasedbyIndustryInsightNetworkshowsthate-commerceinmainlandChinacontinuedtogrowrapidlyin2011,withatransactionvolumeexceeding8trillionyuan,ayear-on-yearincreaseof31.7%.
TheNationalDevelopmentandReformCommissionstatedonMay28,2013thatintermsofcredibletransactions,theStateAdministrationforIndustryandCommerceisworkingwithrelevantdepartmentstopromotethestandardizedmanagementandservicesofe-commercetransactionsubjects,objectsandbasicinformationinthetransactionprocess.TheGeneralAdministrationofQualitySupervision,InspectionandQuarantineisalsofocusingonestablishingastandardizedmanagementsystemforbasicinformationofe-commercetransactionproducts,andestablishingaqualitydisclosuresystembasedonaunifiedproductcodingsystem;theMinistryofCommerceisfocusingonpromotingtheconstructionofacreditmonitoringsystem.
Intermsofmobilepayment,thePeople'sBankofChinaisstudyingandformulatingspecificpoliciesformobilepaymentdevelopmentinresponsetothecurrentrapiddevelopmentofmobilepayment,andguidingcommercialbanksandvariouspaymentinstitutionstoimplementmobilepaymentfinancialindustrystandards.
Intermsofonlineelectronicinvoices,theStateAdministrationofTaxationisfurtherresearchingandadvancingthepilotnetworkofelectronicinvoices,improvingthemanagementsystemandstandardspecificationsofelectronicinvoices;theMinistryofFinanceisstudyingandimprovingaseriesofregulationssuchasthemanagementsystemofelectronicquickfilessystem.
Inthefieldofcommerceandcirculation,theMinistryofCommerce,togetherwithrelevantdepartments,willfurtherimprovethepolicies,managementsystems,andstandardsfore-commerceapplicationsinthefieldsoftransactions,logisticsanddistribution,andonlineauctions.
Intermsoflogisticsanddistribution,theStatePostBureauisfocusingontheestablishmentofapunctualnotificationmechanismforexpressdeliveryinkeyareas,improvingaseriesofsafeguardmeasuresfore-commercedelivery,andinnovatinge-commerceexpressdeliveryservicemechanisms.
Обхват и тип
Покритие
Електронната търговия обхваща широк диапазон, обикновено разделен на агенти, фирми и потребители (Агент, Бизнес, Потребител, ABC) Бизнес-към-Бизнес (Bбизнес-to-B бизнес, а именно B2B), бизнес за потребител (Bi>бизнес- to-Consumer, а именно B2C), индивидуален към потребителя ( Cconsumer-to- Cпотребител, а именно C2C),предприятиетоПравителство(Bбизнес-to-Gправителство),onlinetooffline(< b>OnlineToOoffline,O2O),бизнесорганизациякъмсемейство(BбизнесToF amily),supplysidetodemandside(ProvidetoDemand),storeonline(OnlinetoPartner,O2P) и други 8 модела, основните са предприятия. Има два модела за бизнес (Бизнес към бизнес) и бизнес към потребител (Бизнес към потребител). Потребител към бизнес (Потребител към- Бизнесът,C2B) също започна да се развива и се смята от Джак Ма и други за бъдещето на търговията. С нарастването на броя на потребителите на интернет в Китай, методът на потребление за използване на интернет за онлайн пазаруване и плащане с банкова карта стана все по-популярен, пазарните дялове също нарастват бързо, а сайтът за електронна търговия е все по-малко реален. sine-commerceincludeSSL(SecureSocketLayerProtocol) и SET(SecureElectronicTransactionProtocol).
E-commerceisanevolvingconcept.IBMputforwardtheconceptofElectronicCommerce(E-Commerce)in1996,andin1997,thecompanyputforwardtheconceptofElectronicBusiness(E-Business).However,whenChinaintroducedtheseconcepts,theywerealltranslatedintoe-commerce.Manypeopleconfusetheconceptsofthetwo.Infact,thesetwoconceptsandcontentsaredifferent.E-Commerceshouldbetranslatedintoelectroniccommerce.SomepeoplecallE-Commercee-commerceinanarrowsense,andE-Businessase-commerceinabroadsense.E-Commercereferstotherealizationoftheelectronicizationoftradeactivitiesatallstagesintheentiretradingprocess,andE-BusinessistheuseoftheInternettorealizetheelectronicizationofallbusinessactivitiesandbusinessprocesses.
Класификация на типа
Според начина на работа на бизнес дейностите електронната търговия може да бъде разделена на пълна търговия и пълна търговия;
Accordingtothecontentofbusinessactivities,E-commercemainlyincludesindirecte-commerce(electronicorderingandpaymentoftangiblegoods,whichstillneedtousetraditionalchannelssuchaspostalservicesandcommercialexpressdeliveryvehicles),anddirecte-commerce(intangiblegoodsandservices,suchascertaincomputersoftware,entertainmentproducts)Onlineordering,paymentanddelivery,orglobal-scaleinformationservices);
Според обхвата на електронните транзакции електронната търговия може да бъде разделена на регионална търговия, дистанционна домашна търговия и глобална търговия;
Според типа на използваната мрежа електронната търговия може да се раздели на електронна търговия, базирана на специална мрежа с добавена стойност (EDI), електронна търговия, базирана на интернет, и електронна търговия, базирана на интранет;
Според обектите на транзакция електронната търговия може да бъде разделена на търговия от бизнес към бизнес (B2B), търговия от бизнес към потребител (B2C), търговия от бизнес към правителство (B2G), търговия от потребител към правителство (C2G) ,потребление Търговия от потребител към потребител (C2C), търговска трансформация на предприятие, потребител и агент (ABC), нов ориентиран към потребителя бизнес модел (C2B2S) и нов тип електроника, насочена към бизнеса с предлагане и търсене (P2D).
ABC
ABC=Агент, Бизнес, Потребител
ABCмоделираннов тип търговски модел, известен като Следващ B2Bмодел на Alibaba, B2Cмодел на JingdongMall и C2Cмодел на Taobao, е четвъртият по големина модел в търговската индустрия.Това е търговска платформа, интегрираща производство, експлоатация и потребление, изградена от агенти, търговци и потребители. подкрепям всеки друг, ти ме имаш в теб и ти в мен, наистина създавайки общност на интереси.
B2B
B2B=BusinesstoBusiness
Businesstobusinesse-commerce,thatis,businesstobusinessProducts,servicesandinformationareexchangedthroughtheInternet.Inpopularterms,boththesupplyanddemandpartiesfore-commercetransactionsaremerchants(orenterprises,companies),andtheyuseInternettechnologyorvariousbusinessnetworkplatforms(suchasTuoshang.com)tocompletetheprocessofbusinesstransactions.Theseprocessesinclude:publishingsupplyanddemandinformation,orderingandconfirmingorders,thepaymentprocess,theissuance,transmissionandreceptionofbills,determiningthedistributionplanandmonitoringthedistributionprocess,etc.
B2C
B2C=BusinesstoCustomer
Моделът B2C изброява най-ранния търговски модел в Китай. Днешната B2Ce-търговия има много уебсайтове, като TmallMall, JingdongMall, Yihaodian, Amazon, SuningTesco, GomeOnline и др.
C2C
C2C=ConsumertoConsumer
C2C,likeB2BandB2C,isoneofseverale-commercemodelsone.ThedifferenceisthatC2Cisauser-to-usermodel.TheC2Cbusinessplatformprovidesanonlinetradingplatformforbothbuyersandsellerssothatthesellercanactivelyoffergoodsforonlineauction,whilethebuyercanchoosegoodsforbidding.
B2M
B2M=BusinesstoManager
B2Misrelativetothee-commercemodelofB2B,B2C,andC2C.Itisabrand-newe-commercemodel.Comparedwiththeabovethreetypesofe-commerce,thiskindofe-commerceisessentiallydifferent.Thefundamentaldifferenceliesinthenatureofthetargetcustomergroups.Thetargetcustomergroupsofthefirstthreeappearasconsumers,whileB2MisaimedatThecustomergroupistheselleroritsworkersoftheenterpriseortheproduct,notthefinalconsumer.
B2G(B2A)
B2G=BusinesstoGovernment
TheB2Gmodelise-commercebetweenenterprisesandgovernmentmanagementdepartments,Suchasgovernmentprocurement,customstaxreportingplatforms,taxreportingplatformsfortheIRSandlocaltaxbureaus,etc.
M2C
M2CisanextendedconceptfortheB2Me-commercemodel.IntheB2Mlink,thecompanyreleasesthecompany’sproductsorservicesthroughthenetworkplatform,professionalmanagersobtainthecompany’sproductorserviceinformationthroughthenetwork,andprovideproductsalesorcorporateservicesforthecompany,andthecompanyachievessalesthroughthemanager’sservicesThepurposeoftheproductorservice.
O2O
O2O=Онлайн към Офлайн
O2Oisanemergingnewe-commercebusinessmodelthatwillbeofflineBusinessopportunitiesarecombinedwiththeInternet,makingtheInternetafrontdeskforofflinetransactions.Inthisway,offlineservicescanbeusedonlinetosolicitcustomers,consumerscanuseonlinetoscreenservices,andtransactionscanbesettledonline,whichwillsoonreachscale.Themostimportantfeatureofthismodelis:thepromotioneffectcanbechecked,andeverytransactioncanbetracked.TaketheO2OmodelofMeileleasanexample,itestablishesmassivewebsiteportalsthroughsearchenginesandsocialplatforms,attractingagroupofhomeshoppingconsumersontheInternettoMeileleHomeFurnishing.ThelocalMeileleExperienceHall.Theofflineexperiencehallisresponsibleforproductdisplayandexperienceandsomeafter-salesservicefunctions.
C2B
C2B=CustomertoBusiness
C2Bisakindofe-commercemodel,thatis,consumertobusiness.TheC2Bmodel,whichwasfirstpopularizedintheUnitedStates,maybeanattemptworthpayingattentionto.ThecoreoftheC2Bmodelistoformapowerfulpurchasinggroupbyaggregatinganddistributingalargenumberofusers,soastochangetheweakpositionofusersintheB2Cmodelofone-to-onebidding,sothattheycanenjoybuyingasingleitematthepriceofalargewholesaler.Thebenefitsofcommodities.
P2D
P2D=ProvidetoDemand
P2Disabrandnewe-commercemodelthatcoversawiderrange.Theemphasisisonthemultipleidentitiesofthesupplierandthedemander,thatis,inaspecifice-commerceplatform,thesupplyanddemandsidesofeachparticipatingindividualcanbefullysatisfied,whichfullyreflectstheincreasingreturnsonthesupplysideandthedemandsideinaspecificenvironmentIncreasingreturns.
B2B2C
B2B2C=BusinessToBusinessToCustomers
Theso-calledB2B2Cisanewnetworkcommunicationsalesmethod.ThefirstBreferstothesellerinabroadsense(i.e.finishedproducts,semi-finishedproducts,materialproviders,etc.),thesecondBreferstothetradingplatform,whichprovidesthecontactplatformbetweenthesellerandthebuyer,whileprovidinghigh-qualityadditionalservices,andCreferstothebuyer.Thesellercanbeacompanyoranindividual,thatis,asellerinalogicalbuyingandsellingrelationship.
C2B2S
C2B2S=CustomertoBusiness-Share
TheC2B2SmodelisafurtherextensionoftheC2Bmodel,whichisverygoodThissolvestheproblemthatintheC2Bmodel,customerscannotgatheralargegroupofcustomersintheearlystageofproductrelease,whichleadstothefailureofthetransactionwiththeinvitedmerchants.Thefirstplatforminthecountrytoadoptthismodel:SunnyLeke.
B2T
InternationallyknownasB2T(BusinessToTeam),itisanothere-commercemodelfollowingB2B,B2C,andC2C.Thatis,ateampurchasesfrommerchants.GroupbuyingB2Twasoriginallythedefinitionof"grouppurchasing".Now,thepopularityoftheInternetmakesgroupbuyingaconsumerrevolutioninwhichmanyChineseparticipate.TheInternethasbecomeanewwayofconsumption.Theso-calledonlinegroupbuyingmeansthatconsumerswhodonotknoweachotherusethe"powerofgatheringpeopleontheInternet"togatherfundsandincreasetheirnegotiatingpowerwithmerchantsinordertoobtainthebestprice.Althoughonlinegroupbuyinghasonlybeenaroundformorethantwoyears,ithasbecomeapopularnewwayofconsumptionamongnetizens.Itisunderstoodthatthemainforceofonlinegroupbuyingisyoungpeopleaged25to35,whichareverycommoninlargecitiessuchasBeijing,Shanghai,andShenzhen.
Характеристики и функции
Основни характеристики
От значението и развитието на търговията можем да видим, че търговията има следните основни характеристики:
Универсален
Asanewtypeoftransactionmethod,e-commercebringsmanufacturers,circulationcompanies,consumersandgovernmentsintoanewworldofnetworkeconomyanddigitalsurvival.
Удобство
Inthee-commerceenvironment,peoplearenolongerrestrictedbygeographicalareas,andcustomerscancompletethecomplicatedbusinessinthepastinaverysimpleandconvenientwayActivity.Forexample,throughonlinebanking,accountfundscanbeaccessed24hoursaday,andinformationcanbeinquired.Atthesametime,thequalityofservicesforcustomerscanbegreatlyimproved.Ine-commercebusinessactivities,therearealargenumberofhumanresourcesdevelopmentandcommunication,flexibleworkinghours,fulfillingcompanyrequirements,andhavingmoneyandleisure.
Почтеност
E-commercecanstandardizetheworkflowoftransactionprocessing,andintegratemanualoperationandelectronicinformationprocessingintoaninseparablewhole,sothatnotonlyItcanimprovetheutilizationrateofmanpowerandmaterialresources,andcanalsoimprovetherigorofsystemoperation.
Сигурност
Интернетърговията, сигурността е ключов основен проблем, който изисква мрежата да предоставя сигурност от край до край. Решенията като механизъм за криптиране, механизъм за подписване, управление на сигурността, контрол на достъпа, защитна стена, антивирусна защита и т.н., са много различни от традиционните бизнес дейности.
Координация
Commercialactivityitselfisacoordinationprocess,whichrequirescoordinationbetweencustomersandthecompany,manufacturers,wholesalers,andretailers.Inthee-commerceenvironment,italsorequiresthecooperationofmultipledepartmentssuchasbanks,distributioncenters,communicationsdepartments,andtechnicalservices.Theentireprocessofe-commerceisoftendoneinonego.
Различни функции
Електронната търговия може да предоставя услуги за онлайн транзакции и управление на видео през целия процес. Поради това има различни функции като реклама, консултации и преговори, онлайн поръчки, онлайн плащания, електронен акаунт, предоставяне на услуги, консултация с мнение, управление на транзакции и скоро.
Рекламиране
E-commercecanpublishallkindsofcommercialinformationontheInternetbyrelyingonthecorporateWebserverandthebrowsingofcustomers.Customerscanquicklyfindtheproductinformationtheyneedwiththehelpofonlinesearchtools,andbusinessescanuseonlinehomepagesande-mailsforglobaladvertising.Comparedwithpreviousadvertisements,thecostofonlineadvertisingisthecheapest,whiletheamountofinformationforcustomersisthemostabundant.
Консултации и преговори
E-commercecanusenon-real-timee-mails,newsgroupsandreal-timediscussiongroupstounderstandmarketandproductinformationandnegotiatetransactionsIfyouhavefurtherneeds,youcanalsousetheWhiteboardConferenceontheInternettoexchangereal-timegraphicinformation.Onlineconsultationandnegotiationcansurpassthelimitationsofpeople'sface-to-facenegotiationandprovideavarietyofconvenientformsofremoteconversation.
Онлайн поръчка
E-commercecanrealizeonlineorderingwiththehelpofinteractivemailtransmissionintheWeb.Onlineorderingusuallyprovidesveryfriendlyorderpromptinformationandorderinteractiveformatboxesontheproductintroductionpage.Afterthecustomerfillsintheorderform,thesystemusuallyrespondswithaconfirmationmessagetoensurethereceiptoftheorderinformation.Theorderinformationcanalsobeencryptedsothatthecommercialinformationofcustomersandmerchantswillnotbeleaked.
Онлайн плащане
E-commercemustbecomeacompleteprocess.Onlinepaymentisanimportantlink.Creditcardaccountscanbeusedforpaymentbetweencustomersandmerchants.ThedirectuseofelectronicpaymentmethodsontheInternetwilleliminatetheoverheadofmanypersonnelinthetransaction.Onlinepaymentwillrequiremorereliableinformationtransmissionsecuritycontroltopreventfraud,eavesdropping,fraudulentuseandotherillegalactivities.
Електронен акаунт
Onlinepaymentmustbesupportedbyelectronicfinance,thatis,financialinstitutionssuchasbanksorcreditcardcompaniesandinsurancecompaniesmustprovideonlinefinancialservicesOperationalservice.Andelectronicaccountmanagementisitsbasicpart.Acreditcardnumberorbankaccountnumberisasignofanelectronicaccount.Anditscredibilityneedstobeaccompaniedbynecessarytechnicalmeasurestoensure,suchasdigitalcertificates,digitalsignatures,encryption,etc.Theapplicationofthesemethodsprovidesthesecurityofelectronicaccountoperations.
ServiceDelivery
Customerswhohavepaidshoulddeliverthegoodstheyorderedtothemassoonaspossible.Andsomegoodsareinthelocalarea,somegoodsareindifferentplaces,e-mailwillbeabletocarryoutlogisticsdeploymentinthenetwork.ThemostsuitablegoodsfordirectdeliveryontheInternetareinformationproducts.Suchassoftware,electronicreadingmaterials,informationservices,etc.Itcansendgoodsdirectlyfromtheelectronicwarehousetotheclient.
Привличане на мнения
E-commercecaneasilyusethe"select"and"fillintheblanks"formatfilesonthewebpagetocollectusers'opinionsonsalesservices.Feedback.Thisenablesthecompany'smarketoperationstoformaclosedloop.Customerfeedbackcannotonlyimprovethelevelofafter-salesservice,butalsoenablecompaniestoobtainbusinessopportunitiestoimproveproductsanddiscovermarkets.
Управление на транзакции
Themanagementoftheentiretransactionwillinvolvemultipleaspectsofpeople,finances,andmaterials.Coordinationandmanagement.Therefore,transactionmanagementisthemanagementthatinvolvestheentireprocessofbusinessactivities.Thedevelopmentofe-commercewillprovideagoodtransactionmanagementnetworkenvironmentandavarietyofapplicationservicesystems.Inthisway,itcanensurethate-commerceismorewidelyused.
Експлоатация и рентабилност
Операционен модел
1.Комплексен мол
Първият тип: Изчерпателен мол
Malliscalledacity,andtherewillbemanyshopsinanaturalcity.Yes,thecomprehensivemallisjustlikeenteringthebigmallsinreallifesuchasTianheCityandZhengjia.Thefirstfloorofthemallmaybeafirst-classbrand,thenthesecondflooriswomen’sclothing,thethirdfloorismen’sclothing,thefourthfloorissportsdecoration,thefifthfloorismobilephonedigital,andthesixthfloorisspecial...;putNbrandstoresin,thisisthemall.ThelatterTaobaoMallisalsointhisform.Ithasalargeshoppinggroup,astablewebsiteplatform,acompletepaymentsystem,andaintegrityandsecuritysystem(althoughtherearestillmanyshortcomings),whichpromotessellerstosellthingsandbuyerstobuything.Liketraditionalshoppingmalls,Taobaoitselfdoesnotsellanything,butprovidesacompletesalespackage.Ontheotherhand,onlineshoppingmalls,withsufficientpopularity,richproducts,andconvenientlogistics,theircostadvantages,24-hourcitythatneversleeps,noregionalrestrictions,richerproducts,etc.,reflecttheonlinecomprehensivemall,whichisabouttogainAroleinthetradingmarket.
Втори тип: Интеграция един към един
Универсален магазин
Shop,thatistheshop,Indicatingthatthereisonlyoneseller;whiledepartmentstoresarearichproductlinethatmeetsdailyconsumerneeds.Thiskindofstorehasitsownwarehouseforfasterlogisticsandcustomerservice.
VerticalStores
Verticalstoresservecertaingroupsofpeopleorspecificneeds,andprovidecomprehensiveandmoreprofessionalneedsinthisfieldService.
Второ, тип на канала за връзка
M2EistheabbreviationofManufacturerstoE-commerceinEnglish,whichisusedtocontrole-commerceAnewtypeofindustry.Itisanoperationmodethatsavesmanufacturers'salescostsandhelpssmallandmedium-sizedenterprisestointegratetheirsupplychainresources.Itwasproposedbyawell-knowneconomistatthe2007U.S.E-commerceSummit.TherepresentativecompanyinChinaisGuangzhouDiandongInformationTechnologyCo.,Ltd.
3.Онлайн магазин, ориентиран към услуги
"Youcanalsopurchaseonbehalfofyou,andbuyallovertheworld."YoucanalsohelpyougoallovertheworldtobuywhatyouwantTheproductsyouwant,andmakeaprofitbycharginganappropriateamountofservicefees.
Therearemoreandmoreservice-orientedonlineshops,allofwhicharetomeetpeople'sdifferentindividualneeds,eventohelpyouqueueuptobuymovietickets,therearepeopletrading,IamlookingforwardtoseeingmoreformsofserviceOnlineshop.
Four.Shoppingguideenginetype
Penpalscansharetheirproductexperiencereviewshere,andpenpalsarealsokeentousetheproductstheyhaveusedTheexperiencetellsmorepenpals.
AsanupstreambusinessofB2C,itbringscustomerstomerchants.Theserviceindustrymuststandfromtheperspectiveofconsumers.Thisisthekinglyway.Aibi.comstrivestobecomeaneffectivetrafficprocurementplatformfore-commerce,andtoreducethemarketingcostsofhigh-qualityB2Cmerchants.
Five.SocialE-commerce
Socialcommerce,Socialcommerce,isanewderivativemodelofe-commerce.Itusessocialmediaandnetworkmediatoassistinthepurchaseandsaleofcommoditiesthroughsocialinteractionanduser-generatedcontent.IntheWeb2.0era,moreandmorecontentandbehaviorsaregeneratedanddominatedbyendusers,suchasblogsandmicroblogs.Generallycanbedividedinto2categories.Thefirstcategoryisfocusedonproductinformation,mainlythroughuserssharingpersonalshoppingexperienceonsocialplatforms,andrecommendingproductsinsocialcircles.Theotherisarelativelynewmodelthatdirectlyintervenesintheproductsalesprocessthroughsocialplatforms.Thistypeallowsenduserstoalsointerveneintheproductsalesprocessandsellproductsthroughsocialmedia.
Six.Grouppurchasemode
Grouppurchaseisgrouponlineshopping,whichreferstoconsumerswhoknowordon’tknowunitetoincreaseThebargainingchipofthemerchantisashoppingmethodthatwillobtainthebestprice.Accordingtotheprincipleofsmallprofitsbutquickturnover,merchantscanofferdiscountsforgrouppurchaseslowerthanretailpricesandhigh-qualityservicesthatcannotbeobtainedthroughindividualpurchases.Groupbuying,asanemerginge-commercemodel,enhancesthebargainingpowerofusersandmerchantsthroughtheformsofconsumerself-organization,professionalgroupbuyingnetworks,andmerchantorganizationgroupbuying,andmaximizestheprofitabilityofproducts,whichcausesconsumersandmanufacturersintheindustry,Eventhecapitalmarketisconcerned.Thepriceofgroupbuyingismorefavorable.Althoughgroupbuyingisnotyetamainstreamconsumptionmodel,itsexplosivepowerhasgraduallyemerged.Themainmethodofgroupbuyingisonlinegroupbuying.
7.Онлайн и офлайн
OnlineorderingandofflineconsumptionarethemainmodesofO2O,whichmeansthatconsumersordergoodsonline,andthenAshoppingmodelforconsumptioninofflinephysicalstores.Thisbusinessmodelcanattractmoreconsumerswhoarekeenonshoppinginphysicalstores.Theshortcomingsoftraditionalonlineshoppingsuchasshoddyinformationandinconsistentpictureswithrealobjectswillcompletelydisappearhere.ThecoreoftraditionalO2Oisonlinepayment,whichistoimproveO2Ototurnonlinepaymentintoanofflineexperienceandthenpay,eliminatingconsumers'mistrustofmanyaspectsofonlineshopping.Consumerscanchoosethemostsuitableproductsamongtheproductsprovidedbymanyonlinemerchantsandexperiencetheshoppingprocessinperson.Notonlyisitassuredandsecure,butitisalsoahappyenjoymentprocess.
Осем.Други режими
Becausebusinessactivitiesalwaysoperateineachofus’slivingspaces.Therefore,thescopeofe-commerceaffectspeople'slife,work,study,andconsumption,anditsservicesandmanagementalsoinvolvegovernment,industryandcommerce,finance,andusers.TheInternetisgraduallyinfiltratingeveryone'slife,andthesuccessivedevelopmentofvariousbusinessesontheInternetisalsocontinuouslypromotingtheprosperityandprosperityofthisemergingfieldofe-commerce.E-commercecanbeappliedtovariousaspectsrangingfromfamilyfinancialmanagement,personalshopping,tocorporatemanagementandinternationaltrade.Specifically,itscontentcanberoughlydividedintothreeaspects:businessactivitiesbetweenenterprises,businessoperationswithinenterprises,andpersonalonlineservices.
ProfitModel
OnlineCatalogProfitModel
DigitalContentProfitModel
Рекламна подкрепа модел на печалба
Рекламно-абонаментен хибриден модел на печалба
Модел на печалба от такса за транзакция
Системна структура на модела на разходите за услуга
Модел за печалба от онлайн продажби
Модел на печалба, базиран на комисионна
Модел за изграждане на сайт
Първият отворен магазин в базиран на платформа онлайн мол, който е подходящ за артикули втора ръка;
Thesecondtypeistoenteralargeonlinestore,justlikeaphysicalstoreentersashoppingmall;
Thethirdtypeisanindependentonlinestore.Youcanchooseyourfavoritestorestyleaccordingtoyourpreferences,youcansetyourownproductclassificationandproductmanagementrules,youcanaddvariouspaymentmethodsyourself,andyoucangiveusersthebestonlineshoppingexperienceaccordingtoyourownrequirements.
Functionsupportisthemostcomprehensiveofthethreemodels,andtheservicesupportisalsothemostprofessional,butthecostisthelowestofthethreemodels.Somemainstreamplatformsthatsupportthismodelarefree,andyoucanopenaprofessionalonlinestoreonlyforhosting(space,bandwidth,domainnamesupport,etc.)fees.
Логистика и складиране
Управление на логистиката
Според характеристиките на търговската логистична индустрия, основната функция на търговската логистична система включва:
Управление на поръчки: включително процес на контрол на поръчката, жизнен цикъл на поръчка, стандарт за валидност на поръчката, корекция на поръчка, процес на обработка на поръчка.
Customermanagement:includingcustomerbasicinformationmanagement,commodityinformationmanagement,andkeybusinessindicatoranalysis.
Управление на доставчици: включително основна информация, управление на доставките, управление на инвентара, управление на връщане, управление на сетълмент, предплащане, период на сметката, управление на ефективността на доставчика.
Управление на склад
Включва проектиране на основен процес, управление на основни данни, управление на склад, управление на запаси, управление на запаси, управление на попълване, управление на изходящ, управление на връщане, система за управление на RF баркод.
Transportationmanagement:includingdispatchmanagement,transportationmanagement,transportationoperationmanagement,capacitymanagement,terminalallocationanddistributionmanagement,andinterruptiondistributioninformationmanagement.
Chargingandsettlementmanagement:includingchargingmanagementandsettlementmanagement.
Управление на анализ на данни: включително управление на отчети, BI управление на анализ на отчети.
Класификация на длъжността и изисквания за таланти
Техническа категория
⒈Дизайн на платформа за електронна търговия (представителна позиция: планиране на уеб сайт/редактор): основно ангажирана платформа за търговия Планиране, мрежово програмиране, дизайн на сигурността на платформа за електронна търговия и др.
⒉Дизайн на уебсайт за електронна търговия (позиция на представител:дизайн на уебсайт/разработчик): Основно ангажиран уеб дизайн за търговия, изграждане на база данни, програмен дизайн, управление на сайт и техническа поддръжка.
⒊Артдизайн на платформа за електронна търговия (представителна позиция: художник на уебсайт): основно ангажирани в платформата обработка на цветове, обработка на текст, обработка на изображения, обработка на видео и др.
Бизнес
⒈Бизнес за мрежов маркетинг на предприятието (представителна позиция: персонал за мрежов маркетинг): основно използвайте уебсайта за развитие на онлайн бизнес, управление на мрежова марка и мрежово обслужване на клиенти за предприятия.
⒉Onlineinternationaltrade(representativeposition:foreigntradee-commercepersonnel):usethenetworkplatformtodevelopinternationalmarketsandconductinternationaltrade.
⒊Услуги за съдържание на нови доставчици на мрежови услуги (представителни позиции: оператори на уебсайтове/надзорни органи): планиране на канали, управление на информация, промоция на канали, управление на клиенти и др.
⒋Промотиране на система за поддръжка на търговията (позиция на представител: промотор на уебсайт): отговорен за продажба на система за електронна търговия и предоставяне на услуги за поддръжка на търговия, управление на клиенти и др.
⒌E-commerceentrepreneurship:Withthehelpofe-commerceplatform,thevirtualmarketcanbeusedtoprovideproductsandservices,andthevirtualmarketcanbedirectlyprovidedwithservices.
Категория за цялостен мениджмънт
⒈Интегрирано управление на търговска платформа (представителна позиция: мениджър на проекти за електронна търговия): Този вид талант изисква задълбочени познания за компютър, мрежа и социална икономика Разпознава и притежава способност за управление на проекти.
⒉Интегрирано управление на фирмена търговия (представителна позиция: мениджър на отдел за електронна търговия): Основно ангажиран в цялостното планиране, изграждане, експлоатация и управление на фирмена търговия.
Throughtheaboveshows,thee-commerceindustryputsforwardhighrequirementsforthecomprehensivenessoftalents.Forexample,technicaltalentsincludeknowledgeofprogramming,networktechnology,websitedesign,artdesign,security,systemplanning,etc.,butalsorequireunderstandingofbusinessprocesses,customerpsychology,andcustomerservice.Technicaltalentsrequireasolidcomputerfoundation,butconsideringthatthefinaldesignofthesystemistosolvethemanagementandbusinessservicesoftheenterprise,anditisnecessarytoanalyzetheneedsoftheenterprise’scustomers,thistypeoftalentshouldalsobeconcernedwiththeenterprise’sprocess,culture,andmanagementneeds.Haveacertainunderstandingofconsumerpsychology,andthiswillbecomethecharacteristicofe-commercetalents.Businesstalentshaveembryonicformsintraditionalbusinessactivities.Thedifferenceisthattheyareusersandserviceprovidersofvirtualonlinemarkets.Ontheonehand,theyarerequiredtobemastersofmanagementandmarketing,andtheyarealsofamiliarwiththeneweconomiclawsinvirtualonlinemarkets.;Ontheotherhand,theyarealsorequiredtomasterthebasicoperationsofthenetworkande-commerceplatform.Comprehensivemanagementtalentsaredifficulttotraindirectlyfromschools,butaretheproductofmarkettempering.
QualificationExam
CertificationExamObjects
Forrelatedindustrysystems:Combinetheactualsituationofrelatedindustrysystems,comprehensivelycarryouttrainingandexaminationitemscombinedwithcustomizedtrainingITvocationaleducationtotrainappliedandmanagementinformationtechnologytalentsfortheindustrysystem.
Forallkindsofvocationalcolleges(schools)andhighereducationinstitutions:inaccordancewiththe"DecisionoftheStateCounciltoVigorouslyDevelopVocationalEducation"(GuoFa[2005]No.35)document,theMinistryofEducationandthesixrelevantnationalministriesandcommissionsTheissued"SeveralOpinionsonFurtherStrengtheningVocationalEducationWork"(Jiaozhicheng[2004]No.12)documentrequirements,andinaccordancewiththerequirementsofthe"VocationalEducationLawofthePeople'sRepublicofChina","LaborLawofthePeople'sRepublicofChina"andnationalvocationalandtechnicalstandards:Studentsfromvocationalcollegesandinstitutionsofhigherlearningshouldobtainacademiccertificatesandcorrespondingskillscertificatesatthesametime,andcarryout"ITvocationalskilllevelassessmentandtraining"activitiesforvariouscollegesanduniversities,aimingtoimprovetheemployabilityofstudentsatschool.
Ниво на сертифициране
Министерството на индустрията и информационните технологии на дивизията за сертифицирана електронна търговия на Китайската народна република е разделено на три нива:
Членско ниво (начинаещ)
Учителско ниво (средно)
Ниво учител (напреднали)
Applicationandcertificationrequirements
TheMinistryofIndustryandInformationTechnologyofthePeople’sRepublicofChinacertifiede-commercedivision,Suitableforzerofoundation,orhaveacertainfoundationbutnotcomprehensivee-commercenetworkmarketingknowledge,wanttoenterthee-commercenetworkmarketingindustry,orwanttofurtherstudy,systematicallyandcomprehensivelylearne-commercenetworkmarketingknowledge,SEO,SEM,networkallianceandotherpromotionmethods,Proficiencyinvariousnetworkmarketingmethods,inordertoobtainhigh-payingpositionssuchasmiddleandhigh-levelexecutivesofnetworkmarketing,orpeoplewhoarepart-timeprojectsofhigh-technetworkmarketing.Thereisnolimittoacademicqualifications.
Examtime
E-commerceteacherexam:Itisane-commerceteacherqualificationcertificationexamorganizedbythestate.TheexamtimeisaroundMayinthefirsthalfoftheyearandOctoberinthesecondhalfoftheyear.Theexamcontentincludesintroductiontoe-commerce,e-commercenetworkandmarketing,e-commerceandlogistics,etc.Thee-commercedivisionapplicationalsoneedstomeetthesevenconditionsofworkingintheprofessionformorethan13years,afterobtainingthethird-levelvocationalqualificationcertificateoftheprofession,andworkingintheprofessionformorethan5years.
UniversityMajor
ProfessionalIntroduction
ElectronicCommerce,ElectronicCommerce,orECforshort.E-commerceusuallyreferstoawiderangeofcommercialtradeactivitiesallovertheworld,intheopennetworkenvironmentoftheInternet,basedonbrowser/serverapplicationmethods,buyersandsellersconductvarioustradeactivitieswithoutmeetingeachothertorealizeconsumers'onlineshopping,Anewtypeofbusinessoperationmodelforonlinetransactionsandonlineelectronicpaymentsbetweenmerchants,aswellasvariousbusinessactivities,transactionactivities,financialactivitiesandrelatedcomprehensiveserviceactivities.
Thee-commercemajorisanewcross-disciplineintegratingcomputerscience,marketing,management,lawandmodernlogistics.Cultivateandmasterthebasictheoriesandbasicknowledgeofcomputerinformationtechnology,marketing,internationaltrade,economy,management,lawandmodernlogistics,havetheabilitytousetheInternettocarryoutbusinessactivities,andusecomputerinformationtechnologyandmodernlogisticsmethodstoimprovecorporatemanagementmethodsandimproveInnovativecompounde-commerceseniorprofessionaltalentswithcorporatemanagementability.
Developasolidbasictheoryofeconomicsandmanagement.Familiarwiththebasicknowledgeandmethodsofinformationscienceandtechnology,masterthetechnologyandskillsofthedevelopment,applicationandmanagementofe-commercesystemengineering,haveinnovativespirit,strongmanagementabilityandindependentproblemanalysisability,engageinmodernbusinessmanagement,e-commerceSeniorspecialistsindevelopment,applicationandmanagement.
Курсове
1.Основни курсове:
Въведение в електронната търговия, икономиката, управлението, счетоводството, изследванията на операциите, статистиката, английският език, интернет маркетинга, маркетинга, съвременните бизнес операции, компютърните основи и приложенията, езика, технологията за комуникация с мрежи и данни, принципите на базата данни и технологията на мрежовата база данни уеб, принципите на електронната търговия други шаблони и поддръжката на уеб дизайна и вземането на решения курсове.
2. Професионални курсове:
Анализ и проектиране на система за търговия, основа и практика на мрежов маркетинг, електронна търговия и международна търговия, писане на писма за електронна търговия, практика за писане на маркетинг за електронна търговия, Маркетингово планиране, съпоставяне на уеб цветове, уеб дизайн и производство на Dreamweaver, уеб стандарти и реконструкция на уебсайтове, дизайн на FlashActionScriptanimation, UIdesign, Asp, Pymerlylogistic, Asp, Pymerly управление;изграждане на уебсайтове за електронна търговия,прагматично управление на електронна търговия,компютъризирано счетоводство ,Photoshop,икономическо право,ERP и управление на взаимоотношенията с клиентите.
Други свързани
Свързани закони
ChinaE-commerceResearchCenterнаскоро издаде"2011-2012ChinaE-commerceLawReport", който е първият правен доклад за Ane-commerce.
Accordingtothereport,inthesurveyofe-commercecompanies’awarenessofrelevante-commercelaws,23.08%ofthecompaniesareveryknowledgeableandpayattentiontothematanytime;76.92%ofthecompaniesgenerallyunderstandandknowsomebasicrulesandprinciples.
Заради значението на закона в аферата в търговските компании, 69,23% от компаниите смятат, че са много важни и засягат оцеляването и развитието на компанията; 23,08% смятат, че печалбата е основният проблем; 7,69% смятат, че не е очевидно, само в полезен съдебен спор; никоя компания не смята, че ситуацията е важна, инвестиция в капитал. 15,38% от компаниите са с капиталови инвестиции, 53,85% са под 100 000 юана и 30,77% са 100 000-500 000 юана.
Inthisregard,lawyerYaoXiaojuan,aspecialresearcheroftheChinaElectronicCommerceResearchCenter,believesthatfromthesurveyresults,companiesdonothaveadeepunderstandingofe-commercelaws.Thereasonisthatitsownattentionisnotenough,andthepublicityandguidanceofthegovernmentandindustryassociationsarenotinplace.
В проучването на нуждите на търговските компании за законни категории за търговия, 76,92% от компаниите избират нелоялна конкуренция и монопол в интернет, 76,92% избират права на интелектуална собственост, 53,85% избират инвестиционно финансиране и 30,77% избират административно лицензиране (като лиценз за плащане), 46,15% избират
Fromthesurveyresults,thetypesofcorporatelegaldisputesareconcentratedonintellectualpropertyrights,unfaironlinecompetitionandindustrymonopolies.Thelawyersuggestedthatthefuturee-commercelegislationshouldfocusonsolvingcontractissues,andatthesametimeeffectivelyregulatelegalissuessuchasintellectualpropertyrights,informationsecurity,andtaxation.
Newtaxexemptionregulations
FromOctober1,2018,theMinistryofFinance,theStateAdministrationofTaxation,theMinistryofCommerce,andtheGeneralAdministrationofCustomsjointlyissuedadocumenttoclarifythecomprehensivetrialofcross-bordere-commerceE-commerceexportenterprisesinthedistrictexportgoodsthathavenotobtainedavalidpurchasecertificateandmeetthefollowingconditionsatthesametime,theywilltrytoimplementvalue-addedtaxandconsumptiontaxexemptionpolicies.
First,e-commerceexportenterprisesareregisteredinthecomprehensivetestzone,andtheexportdate,nameofthegoods,unitofmeasurement,quantity,unitprice,andamountareregisteredonthecross-bordere-commerceonlineintegratedserviceplatformattheregisteredplace.Second,exportgoodsgothroughe-commerceexportdeclarationproceduresthroughthecustomsattheplacewherethecomprehensivetestingzoneislocated.Third,theexportedgoodsdonotbelongtothegoodsforwhichtheMinistryofFinanceandtheStateAdministrationofTaxationhaveclearlycancelledexporttaxrebates(exemptions)inaccordancewiththedecisionoftheStateCouncil.
ThenoticeclearlystatedthattheGeneralAdministrationofCustomsregularlytransmitstheelectronicinformationofthee-commerceexportcommoditydeclarationlisttotheStateAdministrationofTaxation.ThetaxauthoritiesofthecomprehensivetestareasshallstrengthenthetaxexemptionmanagementofexportedgoodsbasedontheelectronicinformationoftheexportcommoditydeclarationlistsortedbytheStateAdministrationofTaxation.
Thenoticepointedoutthatthespecifictaxexemptionmanagementmeasuresshallbeformulatedbytheprovincialtaxationdepartmentinconsultationwiththefinanceandcommercedepartments.Theofficeoftheleadinggroupfortheconstructionofthecomprehensivepilotzonesandthecompetentcommercialdepartmentsshouldcoordinatethepromotionofcommunicationandcoordinationbetweendepartmentsandtheimplementationofrelevantpolicies,acceleratetheestablishmentofane-commerceexportstatisticalmonitoringsystem,andpromotethehealthyandrapiddevelopmentofcross-bordere-commerce.
ERP система
История
WiththeadjustmentofindustrialstructureandGraduallyestablishitsownonlinemallsystemandERPsystem.However,domesticsmallandmedium-sizedenterprisesstillhavemanyproblemswithinvoicingsoftwareintheconstructionofe-commerceandERPsystems.Forexample,theshoppingmallsystemandtheERPsystemaresplit,andthereisnounifiedplanninganddesign;thepurchasedata,salesdataandfinancialdataunderthetwosystemscannotForintegration,theoveralldatalacksconsistencyandintegrity;softwareandhardwarecannotbefullyshared,resultinginwasteofresources,etc.
Важност
Forenterprises,e-commerceandERPsystemsarelikethefrontandrearonthebattlefield.Thetwoarecloselyrelatedandcloselyrelated.Forexample,afteranenterpriseobtainsanorderfromauserthroughanonlineshoppingmall,itcanimmediatelytransmittheorderinformationtotheinternalERPsystemfortheorganizationandcoordinationofvariousdepartmentssuchasprocurement,calculation,finance,invoicingsoftware,andaccountingforinventory,funds,andsales..Ifthefront-endmallsystemisdisconnectedfromtheback-endERPsystem,theflowofinformationanddatawillberelativelyclosed,independent,unabletocirculateandintegrate.Theorderinformationandmarketinformationobtainedbythee-commerceplatformcannotbetransmittedtotheback-endERPsystem,andthefront-endandback-endinformationarecompletelydisconnected.
Theconsequenceofthisisthattheinformationflow,capitalflow,andlogisticsoftheenterprisecannotbeorganicallyunified,andtheconsistency,completenessandaccuracyofthedatacannotbeguaranteedintheinvoicingsoftware.Repeatedredundantwork,unabletorespondquicklyandtimelytouserneeds,reducedworkefficiencyandincreasedoperatingcosts,isharmfultonobenefit.Therefore,theintegrationoftheenterprise'se-commerceonlineshoppingmallandERPsystemcannotwaitandcannotbeignored.
Интернетмаркетинг
Разлики
E-commerceandInternetmarketingaredataprocessingtechnology,electronictechnologyandnetworktechnologyinthecontemporaryinformationsocietyItisaproductofcomprehensiveapplicationinthefieldofcommerce,oritistheresultoftheintegrationofcontemporaryhigh-techinformationmethods,commercepracticesandmarketingstrategies.Electronicinformationandthenetworkedenvironmenthavecompletelyshockedandchangedthebasisforthesurvivaloftraditionalbusinessandpracticaloperations,andtriggeredaprofoundandexcitingrevolutioninthefieldofbusinesspracticeandmarketingstrategyresearchintheinformationsociety.Inthiscontext,exploringtherelationshipbetweennetworkmarketingande-commercehasacertainpositiveeffectonpromotingthedevelopmentofboth.
Концепция
E-commerceistheuseofelectronicasameanstoengageincommercialbusinessactivitiesarealle-commerce.Thisisabroadconceptofe-commerce.Thee-commercethateveryoneusuallyreferstoistheconceptofonlinesalesandonlineshoppinginanarrowsense,thatis,thebusinessprocessofcompletingpaymentandplacingordersthroughtheInternet.
E-commercemarketing:WiththerapiddevelopmentoftheInternet,thevalueofnetworkmarketinghasgraduallybeenrecognizedandvaluedbybusinessowners.IntheeraofInternetweb1.0,commonlyusednetworkmarketingincludes:searchenginemarketing,emailmarketing,instantmessagingmarketing,BBSmarketing,viralmarketing;butwiththedevelopmentoftheInternetintheweb2.0era,networkapplicationservicescontinuetoincrease,andnetworkmarketingWaysarebecomingmoreandmoreabundant.
E-commerceisakindofbusinessmodel,whichisdefinedfromtheformofbusinessform.Itisaconceptcorrespondingtothetraditionalbusinessform.Fromabusinessperspective,e-commerceincludestheso-calledB2CandB2B,andmorenewe-commercemodelssuchasB2B2CandO2Ohaveemerged.Abusinessmodelprojectgenerallyincludesmodulessuchasmarketing,financialsettlement,warehousingandlogistics,andhumanresourcesadministration.
However,networkmarketingisdefinedfromtheperspectiveofoperationandmanagement,focusingonhowtosellproductsorservices?E-commerceisdefinedfromthebusinessmodel,focusingonthesystemissuesoftheentiresupplychainoftheproject.Thetwohavedifferentperspectivesanddifferentfocuses.Inanutshell,e-commerceisaservice,andnetworkmarketingisachannel.
Прилики
⒈Thetoolsusedarethesame.OnlinemarketingusestheInternetasamarketingenvironmenttotransmitmarketinginformation;whilee-commerceiscarriedoutontheInternetandothernetworks,completingcorebusinessthroughtheInternet,improvingafter-salesservice,shorteningthecycle,andobtaininggreaterbenefitsfromlimitedresources.BothrequirethehelpoftheInternet,andtheresultingnetworkfoundationistheriseoftheInternet.
⒉Networkmarketingande-commercebothhaveinvisiblecharacteristics.⑴Writingiselectronicanddatatransmission.Nomatterwheretheyare,bothmarketingpartiescancommunicate,order,andtradeallovertheworld,realizingfast,accurate,andtwo-waydatainformationexchange.⑵Thescaleofoperationisnotrestrictedbythevenue.Thenetworkallowsoperatorstoplaceasmanyproductsastheylikein"onlineshops",andcaneasilypurchaseandsellallkindsofproductsaroundtheworld.⑶Paymentmethodsarehighlyelectronic.Thecurrentlyusedformsmainlyincludecreditcards,electroniccash,smartcards,andsoon.
⒊Internetmarketingande-commercecanachievelowcost.⑴Thefartherthedistance,thelowerthecostofinformationtransmissiononthenetworkrelativetoletters,telephones,andfaxes.Inaddition,theshorteningoftimeandthereductionofrepeateddataentryalsoreduceinformationcosts.⑵Thereisnoinventorypressure.TheInternetenablesbuyersandsellerstocommunicatesupplyanddemandinformationinatimelymanner,makingitpossibletoproduceandsellwithoutinventory,sothatinventorycostsareclosetozeroorreducedtozero.⑶Verylowoperatingcost.Thenetworkhasexcellentpromotionalcapabilities.Theproductsonthe"shelf"alsoserveasadvertisements.Operatorsnolongerneedtobearthecostofpromotionaladvertisements.Moreover,theservercanbeusedtodynamicallystorethemultimediaproductinformation,bothItcanbedistributedvoluntarily,andcanbeinquiredbydemandersatanytime.
⒋Мрежовият маркетинг и електронната търговия могат да променят начина, по който работи компанията.
AstheInternethasgreatlyreducedthedistancebetweentimeandspace,thecommunicationmodebetweeninternaldepartmentsandemployeeswillchangegreatly.Intermsofinternalworkandbusinessprocesscontrol,companieswillactivelyadoptonlinemarketingore-commercemodelsforcommunication.Regardlessofwhethertheemployeesormanagersinvolvedinthebusinessareinthesamephysicallocationornetwork,businessprocessingwillproceedequallysmoothly.
⒌Thetransactionefficiencyofbothisveryhigh.SincetheInternetstandardizescommercialmessagesintrade,commercialmessagescanbedeliveredinstantlyandautomaticallyprocessedbycomputersallovertheworld,eliminatingtheneedforrawmaterialprocurement,productproduction,demandandsales,bankexchanges,insurance,cargoshipping,anddeclarations.Personnelinterventionandcompletedintheshortesttime.
Различни точки
⒈Theconceptisdifferent.Networkmarketingreferstoamarketingmethodthatusesonlinenetworks,computercommunicationsanddigitalinteractivemediatoachievemarketinggoals,andeffectivelypromotestherealizationofpersonalandorganizationaltransactionactivities.E-commercereferstothewholeprocessofsystematicallyusingelectronictoolstoengageinvariousactivitiescenteredoncommodityexchangewithhighefficiencyandlowcost.
⒉Thepurposeachievedisdifferent.Networkmarketingisamarketingmethodforenterprisestoachievetheirmarketinggoals,whilee-commercerealizesvariousbusinessactivitiesbetweenenterprisesandbetweenenterprisesandconsumers.Inadditiontobusinessactivities,thepurposeofnetworkmarketingistostrengthentherelationshipwithcustomers,formagoodreputation,andhaveasolidcustomerresource.
⒊Whetherthereisanytransactionisthemaindividinglinebetweennetworkmarketingande-commerce.Onlinemarketingisanintegralpartofacompany'soverallmarketingstrategy.BothtraditionalcompaniesandInternetcompaniesneednetworkmarketing,butnetworkmarketingitselfisnotacompletebusinesstransactionprocess.IBM;Thecompanybelievesthate-commerceistheuseofdigitalelectronicmeanstoexchangebusinessdataandcarryoutbusinessactivities,andmoreemphasisonthebasisoftransactions.Althoughthedefinitionofe-commercebyIBMandthecompanyhasitsownadvantages,themostbasicpointistheelectronictransactionmethod,orelectronictransaction.Itcanbeseenthatthepromotionactivitiesforthefinalgenerationofonlineexchangesbelongtothecategoryofonlinemarketing;andonlywhenanenterprise'sonlinebusinessactivitiesdeveloptotheextentthatelectronictransactionscanberealized,itisconsideredtohaveenteredthestageofe-commerce.
⒋Thedevelopmentenvironmentisdifferent.ThemarketingenvironmentoftheInternetandtherealenvironmentoftheenterprisetogetherconstitutethedualenvironmentoftheenterprise'snetworkmarketingactivities.Theenvironmentfore-commercedevelopmentismuchmoredemanding,includingastablesocialandpoliticalenvironment,legalenvironment,marketeconomyenvironment,safetycertificationsystem,collaborativeoperationsystem,networkoperatingenvironment,humanisticenvironmentandinternationalenvironment.
Контакт
⒈FromtheperspectiveofInternetbusinessapplicationtypes,e-commercecoversnetworkmarketing.Internetmarketingisnotonlythebusinessofthemarketingdepartment’smarketingactivities,italsorequiresthecooperationofotherrelatedbusinessdepartmentssuchasthepurchasingdepartment,productiondepartment,financialdepartment,humanresourcesdepartment,qualitysupervisionandmanagementdepartment,productdevelopmentdepartmentanddesigndepartment..Therefore,thecommercialapplicationoftheInternet,whichislimitedtothemarketingdepartment,cannolongeradapttothechallengesoftheInternettotheentirebusinessmanagementmodelandbusinessprocessmanagementandcontroloftheenterprise.E-commerceisbasedontheoverallsituationoftheenterprise,andsystematicallyredesignandstructuretheenterprisebusinessaccordingtothemarketdemandtomeettheneedsofdigitalmanagementanddigitaloperationintheeraofnetworkeconomy.
⒉Networkmarketing,asameansofbusinessmanagementtopromotecommodityexchange,isthemostbasicandimportantbusinessactivityontheInternetincorporatee-commerceactivities.InternationalDataCorporation(IDC);systemresearchanalysispointedoutthattheapplicationofe-commercecanbedividedintoseverallevelsandtypes:thefirstlevelismarket-orientedactivitiescenteredonmarkettransactions,whichincludevariousAvarietyofbusinessactivitiesandonlinedisplay,onlinepublicrelations,onlinenegotiationsandotheractivities,ofwhichonlinemarketingisthemostimportantonlinebusinessactivities;atthesametime,italsoincludeselectronictradingactivitiestoachievetransactions,whichmainlyuseEDIInternettoachieveinformationcommunicationbeforethetransaction,Onlinepaymentandafter-salesafter-salesserviceinthetransaction;theblendingpartofthethreeisonlinecommerce,whichintegratesonlinebusinessactivitiesande-commerceactivities.Therefore,onlinebusinessactivitiesande-commercearesometimescollectivelyreferredtoase-commerceactivities.ThesecondlevelreferstohowtousetheInternet;toreorganizetheinternaloperationandmanagementactivitiesoftheenterpriseandmaintaincoordinationwiththee-commerceactivitiescarriedoutbytheenterprise.Themosttypicalissupplychainmanagement,whichstartsfrommarketdemandandusesthenetworktostringtogetherthesales,production,supply,andresearchactivitiesofenterprisestoachievenetworkedanddigitalmanagementofenterprisesandadapttochangesinmarketdemandinthenetworkagetothegreatestextent.
Свързани термини
ApplicationFrameworkfore-business(ApplicationFrameworkfore-business)
UsedtodevelopandlinkkeybusinessprocessesAndthepathofapplicationsacrossmultipleplatforms.Thee-commerceapplicationframeworkiscomposedofaseriesofindustrialstandards(English:Directindustry,IndustryStandard),technology,provenmethodsandadvancedproducts.
ApplicationServiceProvider(ApplicationServiceProvider)
Basedon"payforwhatyouuse",acompanythatprovidessubscriptionsforapplicationsandrelatedservices.TheASPhostmanagesandmaintainstheapplicationsofitsownsite,andrealizesitthroughtheWeb,sothatsmallcompaniesorcompanieswithlimitedbudgetscanenjoytheadvantagesofthelatestinformationtechnology.
ApplicationServices(ApplicationServices)
Helpcompaniesstartorquicklyexpandtheuseofthecompany’slocalareanetwork.Theseservicesprovideself-serviceapplicationsthatcanfullyUtilizeexistingdataandallowcomponentstobeadded.
Aptiva
Компютър, базиран на Intel, оборудван с достъп до най-новите системни технологии и инструменти за управление за търговски приложения.
AS/400
AS/400--икономичен сървър, който управлява и разширява търговията със специални индустриални решения.
AssetServices
Provideaccurateandreal-timeassetinformationforefficientbusinessdecisions,enablingenterprisestoplanandmanagecomplextechnicalequipment.
Електронна търговия между предприятия
(бизнес-към-бизнес; B2B; B-to-B)
B2BelectronicsChemicaltradeincludesaverywiderangeofbusinessactivities.Theyrealizevirtualmarkets(electronicmarketsorcommunicationcenters),allowinglargemanufacturerstointegratetheproductionprocessforthepurchaseofgoodsformanysmallcompanies.Largeretailerscanpurchasegoodsinthismarket;thismarketcanalsobecomeatradeorexchangecenterfordailynecessitiesorspecifictypesorrelatedspecificindustries.TheB2Bsystemalsoautomatesthepurchaseofgoodstosupportcommercialmaintenance,repairandoperation(MRO).
HostingServices
ContentHostingServicesprovidewebsitehostingandmanagement,withthenecessaryplatformsandInternetforwebhostingcontent,applicationsandelectronicstorageWithfunctionssuchasconnection,operation,andsupport,companiescanchooseWebhostsystemplatformsfromentry-levelplatformstodedicatedplatformseries.
CorporateMessagingServices(CorporateMessagingServices)
Providecomprehensivesolutionstoconnectvariouse-mailandinformationsystemsintheenterprise,includingeasy-to-use,Acorporatedirectorythatfacilitatesusercommunication.
CustomerRelationshipManagementServices(CustomerRelationshipManagementServices)
Withprovenmethodsande-commercetechnology,helpcompaniesidentify,select,obtain,Thekeytolong-termprofitabilityistodevelopandmaintainvaluablecustomersandestablishlastingrelationships.
DB2OLAPServer
(DB2OLAPServer)
Analysistoolsformulti-dimensionalplanning,analysisandreporting,providingThebusinessinformationneededtomanagethegrowinge-commerce.
DB2;Универсална база данни(DB2UniversalDatabase)
Thisdatabasemakesindustry,businessintelligence,andcontentmanagemente-commerceapplicationseasiertointegratewithtraditionaloperationsDataandimages,voiceandvideo,toincreasethedimensionalityofexcitingnewapplications.DB2,likeS/390andAS/400,runsonNTandUNⅨsystems.
Електронна търговия(Електронен бизнес)
UseWebtechnologytohelpcompaniesstreamlineprocesses,increaseproductivity,andimproveefficiency.Makeiteasyforcompaniestocommunicatewithpartners,suppliersandcustomers,connectback-enddatasystems,andhandlebusinessmattersinasafemanner.
Електронна търговия(Електронна търговия)
YoucanpurchaseandsellproductsandservicesthroughtheInternet,includingonlinedisplay,ordering,andchargingofgoodsandservices,Customerserviceandprocessingofallpaymentsandtransactions.
E-commerceServices(E-commerceServices)
ProvideacompletesetofB2BorB2Celectronictradesolutions,includingdigitalbrandingandmarketing,Websales,Procurementsolutions,EDIandWeb/EDIsystems,financialpaymentsystemsforWebtransactions.Securityexpertshelpensurethesecurityandprivacyofenterpriseandcustomerdata.
Електронен пазар(Електронен пазар)
Thebusinesscommunityisgraduallyforminganelectronicmarket,automatingitandgivingplaytothemutualtradingfunctionwithinthesamecommunity.Gatheringalargenumberofbuyersandsellers,theelectronicmarketenablessellerstoreachnewcustomers,expandtheviableoptionsofbuyers,andreducetransactioncosts.
Електронни обществени поръчки(Електронни обществени поръчки)
Действието на вътрешнофирмено снабдяване с помощта на Интернет, електронен обмен на данни или електронно предаване на файлове. Доставчиците и купувачите изпращат директно заявки, поръчки, фактури, плащания и т.н. през своите компютърни системи.
Технология за мрежова комуникация
E-commerceistheuseofcomputerandnetworktechnologytoassistinbusinessactivities.Networkcommunicationplaysanimportantroleine-commerce.
Relatedreports
OnthemorningofMay15,2015,thespokespersonoftheMinistryofCommerceShenDanyangintroducedthe"ChinaE-CommerceReport(2014)"andsaidthatthetotalamountofe-commercetransactionsinmycountryisfast增长，已成为国民经济的重要增长点，并且国际影响力显著增强。
《电子商务法》2019年1月1日正式实施从此。电商活动有了新的法律进行规范为了及时宣传、普及《电子商务法》中国消费者报结合消费者的日常消费列出与消费者开展电商消费关系最为密切的14个关键词以及相关法律条款并对有关条款进行解析以帮助消费者更好地使用这部法律维护自己的合法权益。
主要特点
一是电子商务成为国民经济重要的增长点。2014年，我国电子商务交易总额增速（28.64%）是国内生产总值增速（7.4%）的3.86倍；全年网络零售额增速较社会消费品零售总额增速快37.7个百分点。2014年，与电子商务密切相关的互联网行业收入增长50%；全国信息消费规模达到2.8万亿元，同比增长18%；信息消费的拉动带动了相关产业1.2万亿元的发展，对GDP贡献约0.8个百分点。
二是移动电子商务呈现爆发性增长。2014年，我国移动购物市场交易规模达到8956.85亿元，年增长率达234.3%；我国微信用户数量已达5亿，同比增长41%。
三是涉农电子商务快速发展。商务部和财政部联合启动了“电子商务进农村综合示范”项目，在全国8个省56个县开展了电子商务应用示范项目。商务部建设开通了全国农产品商务信息公共服务平台，累计促成农副产品销售2300多万吨、交易额达870多亿元。
四是我国电子商务国际影响力显著增强。2014年，我国两家大型电子商务企业先后登陆美国资本市场，国际资本市场反应热烈。